1. Market Summery

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Transcript 1. Market Summery

We are a professional developer to create
Autobase for monitoring and control systems.
Contents
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Market Summery
Product Features
Competitors
Positioning
Communication
Delivering
Advertising
Price Strategy
Schedule
-01-
1. Market Summery
1) The process systems of the factories have been
changed to the advanced systems in Vietnam
- In order to improve productivity.
- In order to increase product quality.
2) HMI market has been increasing continuously
in Vietnam
- Because rising factory labor costs.
- Because down the cost of building automatic
control system.
-02-
2. Product Features(1)
• Automation development tools practicable in
Windows XP / Windows 2008 / Windows 7
• Field monitor with realistic animation graphic
objects (Provides anmiation library)
• A computer installed a package : PLC(Controller)
1:1~256 Possible to connect.
• Shares mutual data communicating completely
with all Autobase programs connected to the
local network or the internet.
• A computer installed a package : PLC(Controller)
1:1~256 Possible to connect.
-03-
2. Product Features(2)
• Simply available to monitor/control the field
using the web server on the internet.
• Support different communication methods.
(RS-232, RS-422, RS-485, GP-IB, Internal Card,
TCP/IP, UDP/IP, DDE, OPC, ODBC,OLEDB, USB,
etc.)
• Can build the Distributed Control System (DCS)
simply, once a network is created into each
computer.
• Real time and Historical Multi trend functions.
-04-
2. Product Features(3)
• A variety of development tools included
(graphic, report editor, animation, tag editor,
communication editor, picture library)
• C/C++ script language support (each script for
each object provided)
• Able to share data with external data by using
ODBC/OLEDB.
• A variety of Control Block(Demand Control,
Annual Schedule Demand Control, etc.)
-05-
3. Competitors
1) Win CC
- Maker : Siemens in Germany
2) In Touch 9.5
- Maker : Wanderware in USA
3) iFix
- Maker : GE in USA
4) Citect
- Maker : Schneider Electric
-06-
4. Positioning
1) Autobase HMI software have many applications
in the medium-sized process.
2) HMI software from other companies have a lot
of case for application in the large-scale plant
process.
3) There is not much competition because
Autobase is different from other HMI software
for applications.
4) In Vietnam, there are many factories
established from the small business entrerprise
in the foreign country .
-07-
5. Communication
1) Representative office and dealers make a
regular meeting to exchange the market
information.
2) Representative office provide the information
on new products through the e-mail or the
document.
3) Representative offices and dealers cooperate
to seek a new user.
-08-
6. Delivering
1) After the dealer ordering the items, those are
delivered from Autohitech by air base.
2) Representative office provides the manuals or
the program CD to the dealer for Autobase
program.
3) The dealer immediately pay in cash after
receiving the items.
-09-
7. Advertising
1) Representative office and the dealer do the
best to continuously promote.
2) Representative office advertises Autobase
software in the Monthly magazine in Vietnam
3) Representatives office makes the catalogs and
promotional posters for Autobase software and
offers those to the dealer.
4) The dealer distributes the catalogs by visiting
customers or by the mail.
-10-
8. Price strategy
1) Currently in Vietnam, the price of Autobase
software is relatively inexpensive compared to
other softwares(WinCC, Intouch Etc).
2) For consumers to buy more than 10 copy, we
can provide on sale.
3) When the dealer sell the system,we can
provide a different price.
-11-
9. Schedule
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