Transcript Autobytel Vision and Values

Vision
To be the leading online destination and brand
that helps consumers to research, buy, and own
an automobile
To be the leading provider of Internet
marketing services that help auto dealers and
manufacturers sell more cars and services
Key Business Strategies and Priorities
Relaunch consumer web offerings and brand
- Comprehensive, search-centric offering
- Across full funnel: new, used, CPO, lease, financing, ownership
- Active SEO/SEM
- Distribution and co-brands
- Incorporate data, video, local, community
- Brand evaluation, use existing brands as launch platform
Become full-fledged Internet Marketing Specialists to auto dealers
- Purchase requests in all forms, including phone and test-drives
- Search
- Local advertising and directories
- E-mail Marketing
- Classified listings
- Unified CRM and ROI measurement
Values and Culture
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Focus
Urgency
Accountability
Collaboration
Innovation
Consumer
What Does Winning Look Like?
Profitable and growing
Energized and engaged employees
Highly satisfied clients
Rapid consumer acceptance and adoption
Rebuild reputation as leading innovator
Significantly improved investor confidence
Business Update
Overview
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Hard work underway across the company
Incremental improvement across the board
Market dynamics are challenging
We’re transforming a company … patience
Relentless focus on execution and results
Tight expense management > everyone’s job
Dealer Operations
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34 Net Positive Franchises
$585,000 in gross sales
Field Sales begins selling Web Control
Rapid Response - Over 200 dealers on the
program
• Rollout of Unified Billing - All brands and billing
types now billed at the same time
• Expanded dealer group focus
• Highest Closing Ratio - JD Power
CRM & Data Businesses
RPM
• All-Time Record new Service Reminder sales in August = 89 Deals
• Record Conquest Mailer Sales in September = over $200K
• 2006 Average Activations per month is nearly double 2005
AVV
• Focused on achieving “certified” status for multiple OEMs
• Integration of sales efforts continues with AVV & Dealer Lead Sales
• Enhancing Web Control Reporting suite in time for NADA 2007
AIC
• Just completed data close to update new model year vehicles
• Our last HTML client converted to XML in Q3
Advertising
Establishing the foundation for website relaunch:
• “UpFront” meetings were successful with expected
increases of budget availability
• Remnant Inventory program implemented - ensures
one or more ads are served on every page
• Remnant inventory CPM’s up over 400%
• Syndication to increase page-views underway
Car.com Finance
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Record quarter in Q3
$3.1 mm revenue, 5% increase from Q2 06 and 18%
increase from Q3 05
Rolled out additional functionality on dealer extranet,
drastically increasing efficiency and reporting on lead
issues
OEM Sales and Relationships
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Working hard to renew/expand key relationships with
GM, Ford, others
Launched Audi lead program, relaunched Mitsubishi
Key Internal Organizations
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Technology
Finance & Accounting
Human Resources & Facilities
Legal
Business Intelligence
Marketing and Communications
Other Updates
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CFO Search
Patent
Investors
Employee Survey
Summary
• We’re transforming a company … making
continued progress
• Hard work and dedication across the board
• Patience and focus required
• Very challenging, but achievable goals
• Thank you!