Transcript Working Effectively with Your Marketing Department

Working Effectively with your
Marketing Department
We create most marketing items within our department:
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Advertisements for our catalog
Flyers
Post cards
Newsletters
Web pages
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Working Effectively with your
Marketing Department, continued
Relationship management
• Sharing the information provided
• Plus 50 brand standards and guidelines
• All of the Plus 50 templates
• Any example materials provided
• The provided graphics
• Taking Notes
• Meet with them regularly when presenting new
material to be created
• Take notes on the College’s brand
• Advocating for the Plus 50 brand
• Show them you want to make their job easier by
learning the College’s brand standards and work
with them to integrate both brands
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Working Effectively with your
Marketing Department, continued
Relationship management
• Asking open-ended questions
• How must the college’s logo be positioned in
respect to the Plus 50 brand?
• What are the College’s graphic standards for
images?
• Understand the importance of the College’s
brand and linkage
• Work as a liaison between the two
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Working Effectively with your
Marketing Department, continued
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