Transcript Get Social - flaggmgmt

Get Social
Putting social media to work in
your accounting practice
Presented by:
Daniel Hood, Editor-in-Chief
Communication matters
In a recent survey 49% of new clients left
previous CPA because of ‘lack of
communication’
Do you have to?
Factors to consider:
• Your current clients
• Your potential clients
• Your potential staff
• Your markets
Pick a purpose
• Establish your thought
leadership/expertise
• Communicate with clients
• Find new clients
• Build your firm’s brand
• Build your own brand/career
Pick a leader
Who will run your social media efforts?
• You
• Marketing officer
• Younger staff
• Freelancer
Social media platforms
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Twitter
LinkedIn
Facebook
Blogging
And – your Web site!
Key rules
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Know what you want to do
Consistency
Regularity
Focus
Finding the right voice
Listen to your audience
Be an audience member
Tracking your results
Integrating all your platforms (but not
automating)