Transcript Supply Chain BRAND MANAGER Market Research & Innovation

Welcome to...
and all you ever needed to
know about
Brand Management!
What do you see?
What is Brand Management?
Finance
Market
Research
Supply Chain
BRAND
& Innovation
MANAGER
Marketing Agencies
Sales Force
(advertising, etc)
CONSUMERS
So Let’s be Degree AP / Deo Brand
Managers Today…
So Let’s be Degree AP / Deo Brand
Managers Today…
Past
Functional
Today
Emotional
Checking in with Finance
Checking in with the Sales Team
Checking in with Supply Chain
Managing the Marketing Agencies
“Play” Ad
Managing the Marketing Agencies
“Play” Poker
How this affects YOU: Brand Marketing Interns
• Team Player and ownership over a business
• Development and execution of consumer promotions
plans
• Assessment of new marketing opportunities
• Participate in brand planning & budgeting process
• Lead competitive analysis and tracking
activities
• Immediate impact to the growth of a business
So is it
?
What we’re looking for:
•
Challenge the obvious
•
Breakthrough Thinkers
•
Seize the future
•
Lead high performance teams
Next Steps
January 25 – Roundtables
February 7 – 1st Round Interviews