Transcript PRODUCTS & SERVICES

PRODUCTS & SERVICES
By Terri Yueh
Getting to know the Terms
Customers: people who buy ‘everyday’ services such
as train travel or telephone services.
Consumers: people who buy products or services for
their own use.
Clients or Clientele: people who use the services of a
social services agency; the persons who make habitual
use of the services of another person, as the clientele of
a lawyer, doctor, notary, etc.
Patron: a regular customer
Shopper: someone who visits stores in search of
articles to buy
Warrantee: a customer to whom a warrant or
guarantee is given
Asking about Products
 What is the name of the product?
 Who is the product designed for?
 What is it made of?
 What can it do?
 What size is it?
 What are the special characteristics or
features?
 How much does it cost?
Talking about Services
Name of company
Type of company
Services
Stargate is a major teleconferencing
company. It provides a variety of
teleconferencing services. It helps
companies to conduct meetings around
the world.
Thinking about Marketing
 Marketing is the process of planning, designing,
pricing, promoting and distributing ideas, goods,
and services, in order to satisfy customer needs,
so as to make profit.
 Market segment:
Women are a particularly interesting target for the
Volvo V 70. They are an important market
segment for Volvo.
 Market segmentation:
The GET software company divides the software
market into large companies, small companies,
home office users, and leisure users. This is its
market segmentation.
What are the 4 Ps?
The 4 Ps are
 Product: deciding what to sell
 Price: deciding what prices to charge
 Place: deciding how it will be distributed and
where people will buy it
 Promotion: deciding how the product will be
supported with advertising, special activities,
etc.
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About Promotion
 Promotion is all the activities supporting the
sale of a product, including advertising.
 A promotion describes a special offer such
as a discount or reduced price, a free sample,
a free gift, or some competitions with prizes.
 Cross-promotion is where customers buy one
product, and they are recommended to buy
another product that may go with it.
 Loyalty Cards
Products & Brands
 Brand: a name a company gives to its
products so they can be easily recognized.
 Branding: creating brands and keeping
them in customer’s minds through
advertising, pacjaging, etc.
Brand Awareness (Recognization):
how much people recognize a brand
Brand image & Brand identity
ref: http://en.wikipedia.org/wiki/Brand