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David Pybus – Scents of Time
1
What does being an entrepreneur entail?
Personality
Education
Experience
Support
Education
9 “O” levels
5 “A” levels
BSc Chemistry Nottingham University
M.A.Marketing Lancaster University
Diploma Perfumery Plymouth University
Specialist Marketeer
– South Western University USA
Subjects needed to do what I did
Chemistry
Maths
History
English
Archaeology
Geography
Science
Business
Latin
Own education
Spanish
Computing
English for speakers of other languages
Selling skills
Negotiation
Purchasing skills
Accounting
Presentation techniques
Speed Reading
Cultural Awareness
Seeing the world
I’ve had a gap- life courtesy of blue chip companies
107 countries so far
3 years in Mexico
3 years in South Africa
2 years in Asia Pacific
First signs
I brought “The Hungarian Puzzle
Cube” into the UK in a big way in
1980
Indiana Jones and the Last Crusade
Read an ancient story
Get equipped
Go to a magical place
Get others involved in your dream
Pull yourself out of tight situations
Take huge risks
Make the right choices
Reap the rewards?
David Pybus and the New Crusade
30 years with The Boots Company, ICI and Unilever
Read about find on Titanic
Came back from USA with samples
Read about perfumer’s house in Pompeii
Read about Cleopatra’s flower
Read about Maya sacrifices
Found formula on temple wall
Dragons’ Den
Unique selling proposition
Historic fragrances
Booklets telling how the perfumes were
lost, found and re-created
Teaching about perfumes “families” like wines!
Full description of aromas
Two in one gift box
A free Travalo with every order
David versus goliath
£80,000 from the Dragons
Chanel spend that on a 30 second TV ad
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Solutions to difficulties
Boxing clever
Difficulty
MOQ 5000
Solution
Use same box for all
perfumes but change
the sleeve
Keeping my bottle
Difficulty
MOQ 5000 bottles
Solution
Same bottle
Different artwork
Difficulties encountered
Explosive product!
Computer awareness
Distribution and storage
Bar Codes
Unpaid VAT inspector!
Cash Flow at both ends
Lack of brand awareness
People asking for money
Deliveries
Loneliness
Need to sample
14
Use of new outlets and new global logistics
Amazon.com
Firebox.com
National Geographic
The British Museum
15
Support
My wife!
My kids
My ex-companies
The dragons
Books
Sponsors
Government agencies
Other entrepreneurs
16
Next stage
Perfume range additions
Olympics
Coronation
Sampler pack at cost
17
Scents of Time Limited
Jongleur Cruise presenter
Aromancer Perfume Consultancy
18
A mix of
In completed or synopsis form
Books ive published
GOD
THE
BUILDER
The
Da Vinci Cards