Transcript Presentation

P2P & Cloud Media Summit
Mark (Buck) Peterson
General Manager, Alcatel-Lucent Ventures
Alcatel-Lucent Ventures
 Alcatel-Lucent Ventures is a strategic venture group within the
communications industry
 New business innovation and investment engine inside of Bell Labs
 Internal ventures, external venture investments and joint ventures
 Moving at the speed of a start-up with the resources of a global company
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Alcatel-Lucent corporate strategy
Application
Enablement
How does a Network
Provider’s network keep
pace?
High Leverage
Network
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Internet service providers are challenged by the rising cost of P2P traffic
Network
Simply adding bandwidth won’t
solve the problem …
… content sizes are growing
exponentially
18,000
16,000
14,000
12,000
Petabyte/month
10,000
Total
8,000
Subscribers
6,000
4,000
100 Gb
P2P
2,000
0
2006
2007
2008
2009
2010
2011
10 Gb
2012
Source: Cisco, Global IP Traffic Forecast and Methodology,
2006 - 2012
P2P
HD movie
SD movie
1 Gb
100 Mb
TV shows
S/W and games
10 Mb
MP3
1 Mb
Photos
Mobile video
100 kb
UGC
Patch files
10 kb
1 kb
Streaming
Website images
HTML, JS, CSS
100 b
Number of objects online
* Source IDC
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HTTP
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Alcatel-Lucent confirms ongoing popularity of P2P activity
 These “activist” respondents have at least two
of the following criteria:
•
•
•
•
Concerned about Net Neutrality
Concerned about Government action
Read websites/blogs/forums on topic
Comments/posts on websites/blogs/forums
What do they share?
Music
87%
Movies
76%
TV
66%
Software
66%
Games
Pays for
highest bandwidth
61%
Has own blog
Patches
34%
Believes ISP is
slowing connection
20%
40%
51%
Other
31%
0%
62%
49%
0%
60%
20%
40%
60%
80%
80%
Of users who share TV or movies…
(%)
Full length movies (~800 Mb - 1.3 Gb)
87
Television episodes (~100 Mb - 400 Mb)
75
Full television series (~10 Gb+)
53
High resolution (possibly HD) TV episodes (~700 Mb - 1.5 Gb+)
54
High resolution (possibly BluRay) movies (~4 Gb – 16 Gb+)
51
P2P is contributing to subscriptions for high bandwidth services and
those users are sharing large files
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100%
End-user focus group – Dec 2009
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Alcatel-Lucent research shows bandwidth throttling as a reason to change ISPs
89% of P2P users do not want their ISP to offer this; 60%
say they would opt-out or walk away
60%
49%
50%
40%
40%
“I would not want my
ISP to offer bandwidth
throttling”
30%
20%
10%
10%
0%
1%
Strongly
agree
Somewhat
agree
Somewhat
disagree
Disagree
Segment
ALL
(%)
Activist
Nonactivist
United
States
United
Kingdom
Accept the change — it was only a matter of time before the ISPs changed
usage policies
20
22
15
22
19
Accept the change — it probably won’t affect me given my usage anyway
20
20
19
18
21
Demand to opt-out, not be subject to bandwidth throttling
30
30
29
32
28
Find another ISP
30
27
36
28
32
If your ISP offered bandwidth throttling would you…
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End-user focus group – Dec 2009
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End-user focus group – Dec 2009
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End-user focus group – Dec 2009
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Properly messaged peer optimization is supported by virtually all P2P users,
including 95% of activists
P2P activists support for ISP-implemented peer optimization
100%
“[Peer optimization] just
seems like fine tuning,
more efficient... an
evolution of our
current technology”
80%
60%
26%
52%
40%
20%
0%
52%
43%
0
Premessaging
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Postmessaging
— Activist, UK focus group
7%
15%
Premessaging
3% 3%
Postmessaging
Activists
Pre
Post
Change
Strongly support my ISP doing this
26
52
+26
Somewhat support my ISP doing this
52
43
-9
Somewhat oppose my ISP doing this
15
3
-12
Strongly oppose my ISP do this
7
3
-4
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Address consumer & policy concerns
 Net neutrality
• Honor the intent of the end-user
• No traffic blocking, throttling or shaping
• Use reasonable management that benefits the end-user & ISP
 Consumer privacy
• Do not track user data
• No determination of downloaded content (type, copyright etc.)
• No insight beyond IP addresses
 Data retention
• Do not store user data or content
 Piracy and copyright
• Work on technology protocol only
• No visibility into content
• No storing of content
 Wire tapping
• Do not copy or record activity
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Cloud Computing: motivation
 Service providers build their networks from
the ground up using dedicated equipment
for services (e.g., LTE, IMS).
This model requires every service provider to
build up the entire network stack and service
infrastructure.
User Demand
 The hardware running these networks and
services is dimensioned to meet the peak
demand.
User Demand
Today, equipment vendors are selling
dedicated, specialized boxes to service
providers.
t
t
The goal of Telco Virtualization is to overcome these limitations by enabling service
providers to use commodity hardware to run own and hosted services.
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Tomorrow: Telco virtualization
Design Goal: To develop a cloud infrastructure that allows us to
execute time-sensitive, stateful, session-oriented applications in
a secure environment.
 Minimize specialized hardware to what is necessary (e.g.,
DSLAMs, routers, radio towers).
 Most services are performed in software running in clouds on
commodity computers.
 Reliable execution on a collection of unreliable resources.
 Services can inherently grow and shrink.
 Dynamic reconfiguration without disruption.
Bell Labs Research Areas:
 Resource description and discovery
 Application creation framework
 Dynamic resource monitoring and mapping
 Scalable resource monitoring
Very low initial costs, highly effective resource utilization,
support for emerging business models.
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Thank You
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