Transcript DCS-5230 Sales Guide

DCS-5230
Wireless N PTZ Network Camera
Sales guide
D-Link Confidential
Agenda
Market Opportunity
Positioning Highlights
 Benefit to adopt this product

 Product Application Guidelines
mydlink portal
 New Features

 Competitive Comparison & Analysis
Product Position/Main Competitors
 Key Comparison
 Art of the War

DCS-5230 Positioning Highlights-1
 Why
should we develop this model for the consumer
product line：
 People
wants
 People wants
 People wants
 People wants
 People wants
to have a high quality video
to extend a point of view
to see the clearly video in the dark environment
to directly use the camera when they buy it
to have a environment without Ethernet cable
DCS-5230 Positioning Highlights-2
Why should we improve the connection experience to
user ：
 Difficult
to install the camera by non-IT background user
 High fail rate on remote monitor
 Provide a easy way to access camera from anywhere around the world via
internet
DCS-5230 Positioning Highlights-3
 What functions can we content with user’s demand：
 Technology
of big resolution
 Extensive scope monitor
 Security in low lux environment
 Handicap of user operation
 Technology of wide area wireless connection
DCS-5230 Brief introduction
 Target market and user：
 Baby
room for parents 24H watching
 Rest home for sons and daughters remote viewing
 Security of supermarket and convenience store
 Kindergarten for remote watching
 Club and dance hall monitor
 Plaza in building viewing
 People who has a baby in house
 People who has pets in house
 People who has patient or the aged in house
 People who does not the IT background
Portfolio – Wireless PTZ network camera
DCS-5230
F e a t u r e
DCS-5220
1
¼” CMOS
2
MPEG4
3
Wireless G
1
1/3” CMOS, MPEG4,MJPEG
2
1.3 Megapixel
3
Wireless N
4
PIR sensor and IR LED
5
Micro SD support
P r i c e
(Consumer)
DCS-5230 Brief introduction
 Model Description：
 DCS-5230
is the wireless 802.11n PTZ network cameras with 1.3 megapixel resolution for indoor surveillance applications and detail remote
monitoring. Built-in IR Led for using in low lux environment. To prevent false
alarms, it is also equipped with a PIR sensor, which can detect motion
causing temperature changes in the infrared range emitted by surrounding
objects. It is the entry level network cameras with mydlink portal. It offers a
simple and easy solution to access your camera from anywhere around the
world via internet.
DCS-5230 Brief introduction
Improve user experiences (mydlink portal benefit home
and SOHO) ：
 Increase
successful installation rate
 Decrease the steps of configuration
 Provide a easy way to access camera from anywhere around the world via
internet
DCS-5230 Brief introduction
Selling Point：
 mydlink
portal support
 IR Led for capturing video in low-light environments (850 nm, for 5 meter
distance )
 1.3 Mega-pixel (1280x1024) CMOS sensor
 Built-in PIR Sensor for Motion Detection
 Micro SD card slot for front-end storage
 WPS support
 802.11n wireless connectivity
 3GPP mobile surveillance
 The Motion JPEG and MPEG-4 streams simultaneous allows systems to be
optimized for both image quality and bandwidth-efficiency.
About Mydlink portal
mydlink portal offers a simple and easy solution to
access your camera from anywhere around the world via
internet. You can remotely monitor your home over the
network using a standard web browser
Scenario
Without mydlink
mydlink
Without mydlink
1.
Create a DDNS account
2.
Configure DIR-300 DDNS
settings
3.
Find out DCS-5230 IP
address
4.
Configure DIR-300 firewall
Port Forwarding settings
5.
Browse via port number
11 Steps + 3 Steps + 3 Steps + 2 Steps
+ 1 Steps = 20 Steps!!
Just one easy step!
mydlink
Enter the URL in your
browser to view your
IP camera
How does D-Link device work for mydlink ?
Step 1:
Step 2:
Step3:
Add device to mydlink
through Installation
Wizard
Log in mydlink website
Remote view from mydlink
How to alert yourself when changes occur ?
This PIR (Pyroelectric InfraRed) can detects people,
animals due to temperature changes, and working by
sense of body’s temperature
They detect a change in the difference between the
signals and give a binary output
When the PIR sensor detect the change, then it will
trigger the digital output or snapshot and recording
DCS-5230 IR Solution
Monitor Low Lux environment
 With
IR LED Lens(850 nm, for 5 meter distance ), you can customize your
surveillance application to enable low light or night vision video streaming
 Patent of the light leak prevention for the built-in IR LED
0 lux with IR on
0 lux without IR
DCS-5230 memory card recording
 Image data can be stored without a network
connection simply by inserting an Micro SD memory
card into the camera.
 Different resolution for the recording options.
 User can decide to stop recording or overwrite older
recordings when storage is full.
Dual Codec & Multiple profiles
Support MPEG4 & MJPEG and up to 4 multiple profiles simultaneously.
Mail Server
Notebook/PC
Multiple Profiles
Dual Codec
DDNS Server
Gateway
ADSL/Cable modem
Profile 1
SXGA, MJPEG, 10FPS
AP router
GSM/
GPRS/
3GPP
Profile 4
QVGA, MPEG4,
10FPS
Cellular / PDA
Monitor/Watch TV
PC 1
Profile 2
XGA, MPEG4, 10FPS
NAS (Storage)
Competitive Comparison & Analysis
Product Position/Main Competitors
 Key Comparison
