Transcript DCS-5230 Sales Guide - D-Link

Sales guide
DCS-5211L
HD Day/ Night PT Network Camera
DCS-5222L
HD Wireless N Day/Nigh PT Network Camera
Version 1.0
D-Link HQ, Nov. 2011
1
Before Getting Started – The Guideline
 Objective:
• Allow OBU to understand why introduce this new model (SKU)
• A clear and solid set of points to lead for product sales/ selling
• To be equipped with knowledge on how to sell against key competition
• Recommendation of associated SKUs for target segment
 Suggestion for OBU by using this Sales Guide:
• Sense the sales opportunity
See if the spec meets the past and current project demand.
• Kickoff, enhance channel recruitment by this unique new model
Use this unique new model to attract channel partner to up the sales.
• Forecasting from channel partner
To learn the run-rate from competitor’s model by consulting with channel partner
who currently carry and sell that competitor’s model.
2
Before Getting Started – The Model
 DCS-5211L/ 5222L is positioned as key model to meet mainstream of
consumer camera that involves many new initiatives:
• Megapixel (1280x720) resolution and full frame rate video camera.
• Equipped with HD +H.264 spec mix as one of major product range.
• Apply the Advanced web interface.
• One of the key attraction for channel development and project penetration thanks
to its popularity and competitive pricing.
3
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
4
Positioning Overview
 Available
 In Development
 In Plan
DCS- 5211L / 5222L
Desktop PTZ
¼” CMOS
H.264, MPEG4, MJPEG
720P @ 30fps (H.264)
two-way audio
PoE (DCS-5211L)
11n , WPS (DCS-5222L)
PIR, 5Meter IR, MicroSD slot
Remote Controller
mydlink-enabled
DCS-5230
¼” 1.3MP CMOS
MPEG4, MJPEG
1.3M @ 10fps (MJPEG)
two-way audio
11n, WPS, MicroSD slot
5Meter IR, PIR sensor
mydlink-enabled (DCS-5230L)
Q3 / 2011
Q4 / 2011
Q1 / 2012
Q2/ 2012
5
Positioning Overview
 Mainstream HD H.264 PT camera.
 Extensive scope monitor (Motorized P/T)
 Security in low lux environment (ICR)
 Improvement of mechanical design (Pan-Tile range)
6
Target Market
DCS-5211L
DCS-5222L
Megapixel
H.264
Micro SD card local storage
ICR
PoE (DCS-5211L)
Wireless N (DCS-5222L)
Indoor/ Outdoor application (with Enclosure)
 Baby
room for parents 24H watching
 Rest home for sons and daughters remote viewing
 Security of supermarket and convenience store
 Kindergarten for remote watching
 Club and dance hall monitor
 Plaza in building viewing
 People who has a baby in house
 People who has pets in house
 People who has patient or the aged in house
 People who does not the IT background
7
Selling Point
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Triple codec (H.264, MJPEG, MPEG4).
30 FPS (Full frame rate) of Megapixel (max 1280x 720)
True day & night by IR-cut filter (ICR) with 5M IR coverage
PIR motion detection
Micro SD card support
Send Snapshots and Video to FTP or via E-mail
UPnP & DDNS support for network configure
mydlink portal support
Supporting features
• 1 / 4” Megapixel progressive Scan CMOS sensor
• Two-way audio support
• Power over Ethernet (PoE)(DCS-5211L only)
• WPS support (DCS-5222L only)
• Wireless 802.11n connection(DCS-5222L only)
• 3GPP mobile surveillance
• IR Remote controller
• Enclosure : DCS-71P (DCS-5211L)
DCS-71W(DCS-5222L)
IP66 , Heater, Blower
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Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
9
 Video Management

H.264

IR Illumination
 Portal

mydlink portal
 Event & Recording Management

PIR

SD Card Storage
10
Video Management
 H.264 Advantage
•
H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes
the mainstream compression technology since 2010.
•
Better video quality than MPEG-4 with far less bit rate (approx. 50% less, 80% less
than M-JPEG).
•
Thus, less bandwidth and less storage are required, best suit for limited bandwidth
and long term storage.
* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the dominant for many
video management systems nowadays, but obviously, the trend is embracing H.264 as majority for next move.
11
Video Management
 H.264 Quality
•
The improved compression performance of H.264 comes at the price of greater
computational cost. H.264 is more sophisticated than earlier compression methods
and this means that it can take significantly more processing power to compress
and decompress H.264 video.
•
A video frame compressed at the same bit rate compared as below figures:
MJPEG
(same bit rate 512k)
MPEG4
(same bit rate 512k)
H.264
(same bit rate 512k)
* Picture source: Vcodex White Paper: An overview of H.264
12
Video Management
 IR Illumination
•
With IR LED Lens(850 nm, for 5 meter distance ), you can customize your surveillance
application to enable low light or night vision video streaming
•
Patent of the light leak prevention for the built-in IR LED
0 lux with IR on
0 lux without IR
13
Portal
 mydlink
mydlink portal offers a simple and easy solution to access your camera from anywhere
around the world via internet. You can remotely monitor your home over the network
using a standard web browser
DCS-5211L DCS-5222L
mydlink
Enter the URL in your
browser to view your
IP camera
14
Event & Recording Management
 PIR (Pyroelectric InfraRed)
•
PIR can detects people, animals due to temperature changes, and working by sense
of body’s temperature
•
They detect a change in the difference between the signals and give a binary output
•
When the PIR sensor detect the change, then it will trigger the digital output or
snapshot and recording
15
Event & Recording Management
 SD Card Storage
•
Image data can be stored without a network connection simply by inserting an Micro
SD memory card into the camera.
•
Different resolution for the recording options.
•
User can decide to stop recording or overwrite older recordings when storage is full.
16
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
17
Application Diagram
PIR sensor
DCS-5211L
DCS-5222L
Buzzer
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