Transcript Title Here - JDSU - Network & Service Enablement

JDSU Global Services
Consulting Practices
Michael Pritz
Webinar Agenda
 Operators’ Challenges
 Operational Model and Process Re-engineering (OPR) Practice
– Practice Overview
– Practice Notes
 Network Planning, Design and Optimization (NPO) Practice
– Practice Overview
– Practice Notes
 Questions
2
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Critical Pain Points
 Operations
– New operating units and services in unfamiliar markets
– Optimization of operational models and upgrading of processes and
procedures to reduce expenses while maintaining service quality
– Customer expectation management
• Internal SLO’s for new and existing services
• External SLA’s for business class customers
• Requires integration of service assurance
 Engineering
–
–
–
–
–
3
New services or technologies requiring network redesign or upgrades
Massive bandwidth requirements
Network security, content protection
Complexity in content delivery
Pressure on CapEx and OpEx
• Diminished equipment upgrade cycles
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Impacts on Future Business and Profitability
 Instability from the operational complexity of managing many
different technology platforms
 Delays in the introduction and turn-up of new services
 Unnecessarily high operational costs, affecting investment in
new technologies and service
 Slow or no response in the event of service affecting issues
 Inaccurate billing
 Non-competitive network architectures
 Inefficient and costly mistakes in network design
 Performance issues due to poorly designed networks
Net Result
Customer churn due to dissatisfaction
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Webinar Agenda
 Operators’ Challenges
 Operational Model and Process Re-engineering (OPR) Practice
– Practice Overview
– Practice Notes
 Network Planning, Design and Optimization (NPO) Practice
– Practice Overview
– Practice Notes
 Questions
5
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Operational Model & Process Re-Engineering Practice
 The OPR Practice works with operators to develop and enhance
– the operational architectures and models underlying the deployment of
services
– the processes and procedures implemented by network operations to
support the delivery of services
 The Values Provided by the OPR Practice Include
– Reducing the operator’s time to market for the introduction of new services
– Enhancing the operator’s ability to anticipate and avoid service impacting
issues
– Enhancing the operator’s ability to respond quickly to issues when they
occur
– Increasing customer retention and loyalty
 Independent agent with deep subject matter expertise
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OPR Areas of Focus
Network and
Service Design
Fulfillment
Customer Relationship Management
Assurance
Billing
Inbound
Calls/Outbound
Customer Mgmt
Selling
Order Handling
QoS/SLA
Objectives
Invoicing &
Collections
Management
Retention and Loyalty
Service Management and Operations
Operational
Architecture
Service
Configuration
Operational Model
Service Turn-Up
and Activation
Service
Assurance
SLO Management
Resource Management and Operations
Network
Architecture and
Design
Network
Optimization
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Resource
Provisioning and
Allocation
SLA Management
Service and
Specific Instance
Rating
Fault
Management
Performance
Management
Resource Data Collection, Analysis and Control
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OPR Deliverables
 Operational Architecture
– Delineates the elements of the network and operational support system
infrastructure
• Including network elements used by the service and OSS systems used
to manage the service.
– Delineates the alarm, performance monitoring, service performance and
other information collected by the systems.
 Operational Model
– Defines the flow of alarm, performance monitoring and service performance
information
• from the network to regional and corporate systems
– Defines the roles and responsibilities of regional and corporate operational
personnel to respond to the information
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OPR Deliverables

Processes and Procedures
–
–
9
Defines industry best practices at the regional and corporate levels for
delivering a reliable, high quality service
•
Including meeting SLO and SLA objectives
Swim lanes with roles/responsibilities & hand-off
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OPR Engagement Model
Project Kickoff
Information Collection
• OPR consultants integrated
as part of the operations team
- Project manager acts as
SPC for client
• Engage with corporate
stakeholders and corporate
and regional operations
• Integration with and use of
client processes
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• Substantial on-site presence throughout engagement
• Ensure all stakeholders engaged and informed
throughout process
• Client reviews at key points
• Incorporate industry best practices
• Change management for inevitable scope changes
• JDSU Account Manager kept tightly in the loop
- However, designed to not be time consuming for AM
Operational Model/
Operational Architecture
Operational Requirements/
Processes and Procedures
Model/Outline Review
JDSU CONFIDENTIAL & PROPRIETARY INFORMATION
Operational
Requirements Review
Webinar Agenda
 Operators’ Challenges
 Operational Model and Process Re-engineering (OPR) Practice
– Practice Overview
– Practice Notes
 Network Planning, Design and Optimization (NPO) Practice
– Practice Overview
– Practice Notes
 Questions
11
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JDSU CONFIDENTIAL & PROPRIETARY INFORMATION
Customer A: PRI Voice Trunks over Ethernet
Operator’s Challenges
1.
2.
3.
4.
5.
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Launching of Voice Trunk service for medium sized businesses
Delivering “Business Class” QoS and QoE compared to existing
voice line offerings
Coping with differences in regional access architecture, network
monitoring and support.
Fighting the “Throw-Over-the-Wall” mentality and getting the
operation groups ready for the launch
Making service ready for the launch in 4 months
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Customer A: PRI Voice Trunks over Ethernet
Assignment Summary
1.
2.
In-depth cross-functional audit
Operations Support Model


3.
Tools/Monitoring/SA Strategy

4.
5.
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Multi-Tiered Ops Support Model building upon existing support structure
for fiber-based services.
Roles/Responsibilities and Escalation Paths for all organizations.
Accelerate and augment deployment of existing tools for monitoring fiberbased services.
Analysis and handling procedure of system traps for all new
NEs.
High level trouble management processes.
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Customer A: PRI Voice Trunks over Ethernet
JDSU Solution – Alarm Collection Architecture
NMS
Comm
Corporate Network
Operations Center
CLEC
(PSTN)
Regional Office
Softswitch
NMS
Gateway
SNMP Traps
Divisional Network
Operations Center
Regional Network
Operations Center
NMS
Commercial
Metro
Ring
Customer
LAN
Customer Premise
Access
Gateway
PBX
Router/Switch
Ethernet
Fiber
Ethernet
Demarc
PRI/DS1 SIP/VoIP
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Managed Switch
Distribution
Hub
In-band Communication
/Non-Redundant
Path
JDSU CONFIDENTIAL & PROPRIETARY INFORMATION
Customer A: PRI Voice Trunks over Ethernet
Alarm Collected
For analysis
Regional CO
Corporate NOC
Voice Ops
Sectionalizes
Problem and
initiates a repair
Ticket Closed- Inform
the customer
No
Problem yes
fixed?
No
Field Ops
Issues escalated GNOC initiates a
repair
A
or Switch problem
Customer calls
Line 1
Tech SupportTicket is opened
Customer reaches Tech
support through IVR
If potential regional network problem
Tech
Support
Investigates Ticket
and initiates a repair
Potential SBC
Region and
Divisional NOC
Current with line 1
JDSU Solution – H.L. Customer Call Handling Process
Joint coordination
Problem
fixed?
Dispatch and
initiates a repair
Sectionalizes
Problem and initiates a repair
Sectionalizes problem
and escalates
Sectionalizes
Problem, initiates a repair,
Escalates to vendor if needed
No For Voice
problem
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yes
Problem fixed?
A
No for Local
problem
15
yes
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Reports development required
M&P Needs to be developed
Customer A: PRI Voice Trunks over Ethernet
Customer Results
 New service launched on-time with full operational requirements,
including
– Definition of roles and responsibilities of corporate, regional and divisional
operations personnel
– Definition of the alarm and performance monitoring information collected
from the service elements by corporate, regional and divisional operations
support systems
– Processes for responding to alarm and performance information
– Entry criteria that must be met by a division before the launch of service
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Customer B: Cell Tower Backhaul
Operator Challenges
 Operator deploying Service Assurance for performance
monitoring and testing for Cell Tower Backhaul services
– TDM and Ethernet based services
 Challenge is to ensure service quality and reliability through
integration of SAS with the key systems and processes in
corporate and in the regions used to provide backhaul service
– Integrate SAS with the operator’s operations environment, developing
detailed processes and procedures for using and applying SAS in
support and services day-to-day activities
• Includes the roles and responsibilities of the national and regional
operations teams
– Develop operational requirements for service-wide fault and
performance management
 Additionally, the operator must develop operational
requirements for service-wide fault and performance
management
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Customer B: Cell Tower Backhaul
Assignment Summary
 Integration of SAS with the operations environment requires
– Developing an understanding of the existing operations environment for
deploying Cell Tower Backhaul service
– Auditing the operational requirements for the service
• Centered on performing an audit for each of the equipment types in the
access, ring and mobile switching center
• Ensure the completeness of the alarms and performance monitoring
information collected for each network element and forwarded to the
TWC fault management system
– Developing performance monitoring and test and trouble shooting
methodologies employing industry-leading best practices to maximize the
effectiveness of the SAS solution
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Customer B: Cell Tower Backhaul
Deliverables
 Operations Environment
– Document the integration of the Service Assurance Solution into the existing
operations environment for the operator’s Cell Tower Backhaul service at
both the regional and national levels
 Operational Requirements
– Document service-wide fault and performance management for the access,
metro ring and MSC-located equipment for the Cell Tower Backhaul service
 Operational Processes and Procedures
– Document the processes and procedures for using the SAS’s features and
capabilities, and integrate the newly developed processes into already
existing procedures
– This will include the regional and corporate division of responsibilities
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Customer B: Cell Tower Backhaul
Results
 Maximize the impact from deployment of the Service Assurance
Solution for TDM and Ethernet services
– Centralized Ethernet and TDM performance monitoring and testing
 Speed time-to-market by employing industry experts with deep cable
expertise and experience as well as a thorough and current
understanding of Ethernet & CTBH services
– Deliver a set of models and process flows that can be used as a baseline for the integration of the SAS in other regions.
 Minimize the use of the operator’s resources, enabling those
resources to stay focused on currently assigned high priority tasks
and day-to-day operations
 Improve operational budget forecast for initial launch and future
expansion by providing a fixed price for development of operational
model and process flows.
20
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JDSU CONFIDENTIAL & PROPRIETARY INFORMATION
Webinar Agenda
 Operators’ Challenges
 Operational Model and Process Re-engineering (OPR) Practice
– Practice Overview
– Practice Notes
 Network Planning, Design and Optimization (NPO) Practice
– Practice Overview
– Practice Notes
 Questions
21
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JDSU CONFIDENTIAL & PROPRIETARY INFORMATION
Network Planning, Design and Optimization Practice
 The NPO Practice works with operators to architect, design and
optimize the operator’s optical transport networks
– Backbone, core metro and access network
 The values provided by the NPO practice include
– Reducing initial investment for the deployment of new network infrastructure
– Avoiding costly network redesigns and re-engineering
– Increasing efficiency of deployed network infrastructure, and extending the
life of the operator’s investment
– Reducing the operator’s time to market for the introduction of new services
– Optimizing the operator’s CapEx and OpEx investment
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NPO Services

Backbone, Core Metro and Access Networks
–
–
–
–

Staging Lab and FOA
–

Planning, design, analysis of dynamic relationships between services
Next Generation Technology Assessment
–
23
Architecture and design, test plans, automation
Triple Play Services
–

Network planning, design, implementation and cost-performance
optimization
Wavelength routing and channel planning
Maintenance and reliability requirements
Quantitative analysis, including the impact of broadband access and video
offerings on Core Metro Network capacity requirement and evolution
CapEx and OpEx impact, retrofit with legacy systems, upgrade costs and
operations
© 2008 JDSU. All rights reserved.
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NPDO Areas of Focus
Network and
Service Design
Fulfillment
Customer Relationship Management
Assurance
Billing
Inbound
Calls/Outbound
Customer Mgmt
Selling
Order Handling
QoS/SLA
Objectives
Invoicing &
Collections
Management
Retention and Loyalty
Service Management and Operations
Operational
Architecture
Service
Configuration
Operational Model
Service Turn-Up
and Activation
Service
Assurance
SLO Management
Resource Management and Operations
Network
Architecture and
Design
Network
Optimization
24
© 2008 JDSU. All rights reserved.
Resource
Provisioning and
Allocation
SLA Management
Service and
Specific Instance
Rating
Fault
Management
Performance
Management
Resource Data Collection, Analysis and Control
JDSU CONFIDENTIAL & PROPRIETARY INFORMATION
NPO Top-Down vs. Bottom-Up Analysis
 Top-down Evaluation of Service Delivery Platform:
– Market and customers requirements
– Service providers drivers for architecture changes and network
transformation
– The dynamics, changes and evolution in service delivery and the network
required to supported it.
 Bottom-up & Model-based Analysis:
– Build a realistic network and services delivery model(s) for each case
studies
– Conduct cost-performance trade off analysis to arrive to the optimal solution
– Apply various scenarios to test for scalability, reliability and stability
– This work would be major input to customers’ business case, validate or
modify existing business case
– JDSU could extend this and offer a complete and fact based business case.
– Tools to automate analysis
25
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Webinar Agenda
 Operators’ Challenges
 Operational Model and Process Re-engineering (OPR) Practice
– Practice Overview
– Practice Notes
 Network Planning, Design and Optimization (NPO) Practice
– Practice Overview
– Practice Notes
 Questions
26
© 2008 JDSU. All rights reserved.
JDSU CONFIDENTIAL & PROPRIETARY INFORMATION
Customer C: Metro/Core Agile Optical Architecture
Operator Challenges
 Need to optimize cost and performance with ROADM technology
 No planning or design tools for non-blocking wavelength routing
 Need Scalable Metro/Core architecture to meet 100 Mbps per
subscriber service offering
 Last Mile Architecture: GPON evolution to 10 Gbps per PON vs.
CWDM/DWDM in the outside plants
27
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Customer C: Metro/Core Agile Optical Architecture
Assignment Summary
 Used operator’s Metro and Core Network topology and demands to
analyze cost and operational impact of Optical Node with ROADM in
network:
– Routed demands according to network topology
– Conducted statistical analysis for adequate samples size
– Used cost/price of “building blocks” instead of “system” to minimize
uncertainties resulting from cumulative margin, packaged and arbitrary
pricing.
– Established realistic reference model to evaluate current and future
technology introduction and deployment scenarios
 Typical industry approach was limited to:
– Node to Node (box-to-box) comparison
– Simple DWDM ring
– Cost averaging
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Customer C: Metro/Core Agile Optical Architecture
Assignment Summary
 Research was mainly focused on Routing and Wavelength Assignment
(RWA), and may not apply:
–
–
–
–
–
29
Unrealistic demand assumptions
Hypothetical network topologies and node connectivity
Unit Cost/Price are normalized and in some cases for non existing products
Cost averaging
Objectives typically oriented toward finding blocking probability and
wavelength conversion cost.
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Customer C: Metro/Core Agile Optical Architecture
JDSU Solution
 Developed a Practical Approach to Cost-Performance Optimization for
Optical Path Routing
– Wavelength Routing Model to evaluate impact on costs and complexity
– ROADM node design and configuration options
 Statistical Model to quantify optical network properties against operator
specification
 Calculated relative cost of Metro/Core optical network
 Proposed GPON access model and cost analysis for next phase
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Customer D : VOD Service Improvement Program
Operator’s Challenges
 Operator launched video services over FTTH architecture
– Linear video delivered via format to traditional cable TV architecture
– VOD is delivered using a IPTV format
 As Video subscribers have grown to large numbers, the number
of customer calls regarding IP Video based services has
increased to high levels
– Video quality problems e.g. pixilation
– transactions quality and resiliency issues e.g. VOD program order lost

Issues span organizational responsibilities
 Suspected technical issues included:
– Limited performance monitoring, Network COS issues IP and transport
network performance, VOD Server capacity and traffic management
issues, Content quality, Video operational methods and procedures
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Customer D: VOD Service Improvement Program
Assignment Summary
 Deliver a correlated root cause analysis focused across the VOD
network and operational systems
 Synchronizing the correlated root cause with support systems and
network test equipment
 Deliver on an appropriately architected VOD management solution
and process
32
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Customer D: FIOS VOD Service Improvement Program
Assignment Summary
Phase I. Problem
Identification and
Isolation
Phase II. Problem
Verification



Identify “the top line” root causes
Cross operational boundaries
Cost and time efficient


Prove root causes through field testing
Relate root cause symptoms to video and audio
impairments
Provide a remediation strategy



Phase III.
Improved Systems
and Support Tools
33
© 2008 JDSU. All rights reserved.
Identify required VOD support systems
M&Ps and solutions as necessary to ensure delivery of a
high quality VOD service
JDSU CONFIDENTIAL & PROPRIETARY INFORMATION
Customer D: VOD Service Improvement Program
VOD Network Architecture
From
SHE
Video
Backbone
Connect Manager
FW
4500
Application Server
VOD Server
SeaChange
Cisco
6509
SONET
DWDM
Network
FW
4500
FW
4500
Cisco
6509
Metro
SONET
DWDM
Network
HUB
VHO
ONT
GE
SONET
VOD
HSI
VoIP
1310 nm
1490 nm
FW
4500
1550 nm
Juniper/GW
Router
.
.
.
OLT
VSO
Video
Analog Video
Digital Video
34
© 2008 JDSU. All rights reserved.
EDFA
JDSU CONFIDENTIAL & PROPRIETARY INFORMATION
Customer D: VOD Service Improvement Program
JDSU Solution
 Detailed analysis of network reliability and resiliency
– Primary video headend to secondary video headend video delivery issues:
• Not a primary issue
– Secondary headend to hub to video serving office :
• Transport L1/2: IP/SONET, IP/DWDM, MSPP, SONET rings, etc.
• L3 protocol
• Network elements/ports redundancy: fail over etc.
• Server interface to network element redundancy
• EMS support
– Video serving office to OLT
• Redundancy
• Bandwidth
– OLT to ONT:
• APON, BPON or GPON
• Average sub per OLT
• Committed data rate (see next slides for access study model)
35
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Customer D: VOD Service Improvement Program
Proposed Data gathering and Analysis Architecture For VOD
Activity
Reports
Subscribers Activity
Database
JDSU Interim
Data Analysis &
Correlation Engine
VOD Transaction &
Activity Log
Routers
EMS
Transport
EMS
GW/Router
EMS
Access & RG
EMS
VOD Middleware
OLT
Optical
Term
Optical
Term
Optical
Term
Optical
Term
GW/Router
36
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ONT
RG
Webinar Agenda
 Operators’ Challenges
 Operational Model and Process Re-engineering (OPR) Practice
– Practice Overview
– Practice Notes
 Network Planning, Design and Optimization (NPO) Practice
– Practice Overview
– Practice Notes
 Questions
37
© 2008 JDSU. All rights reserved.
JDSU CONFIDENTIAL & PROPRIETARY INFORMATION
Service Assurance Solutions
Thank-You
visit www.jdsu.com for more information
38
© 2008 JDSU. All rights reserved.
JDSU CONFIDENTIAL & PROPRIETARY INFORMATION