Transcript No Slide Title

Enabling The Broadband Home
Sandy Teger and David Waks
System Dynamics Inc.
Voice On the Net Asia 2000
November 15, 2000
System Dynamics Inc.
Copyright © 2000
The “Broadband Home” Initiative
• Joint effort between System Dynamics and pulver.com
– Web site
– Monthly newsletter
– Conferences
• Broadband Home Conferences
– BBH Fall 2000, Oct 3-5, San Jose
– 230 people,110 companies, 17 countries
– All industry sectors
– Industry perspectives and breakout sessions
– Visions, requirements, issues
• Future conferences
– BBH Spring 2001: February 27 - March 1, Miami, Florida
– BBH Europe Summit 2001: May 15-16, Amsterdam
www.TheBroadbandHome.com
Copyright © 2000 System Dynamics Inc.
Slide 2
Conference Themes - BBH Fall 2000
•The Broadband Home is “The Next Big Thing”
•Technology is sexy only for techies
–It’s really all about applications and content
•Minimize customer hassle
–Should be easy to learn and use
–Customer needs help in installation and support
•We’ll grow the pie faster by working together
–It’s not a zero-sum game
–It hurts us all if products and services don’t
work together and disappoint the customer
Copyright © 2000 System Dynamics Inc.
Slide 3
The Emerging “Broadband Home”
• Broadband access to the Internet
– Many choices
• Broadband distribution network within home
– Wired (CAT 5, phone line, power line, 1394, …)
– Wireless (HomeRF, 802.11, Bluetooth, …)
• New applications and content
– Content and communications applications
– Audio and video as well as data
• PCs and much more
– Phones - voice and video
– Home entertainment center and other TVs
– Home stereos
– Video game consoles
– New Internet appliances
Copyright © 2000 System Dynamics Inc.
Slide 4
“Broadband Home”
• Broadband access and in-home distribution
• Multiple broadband devices
• High speed access
– Megabits: Millions of bits per second
– To the home, in the home and from the home
• “Always on” connection
– Continuous connection
– From the home to the outside world
– To the home from the outside - can “see” the home from
the outside
Copyright © 2000 System Dynamics Inc.
Slide 5
The Emerging Broadband Home
ISP
Services
Copyright © 2000 System Dynamics Inc.
Broadband
Access
Home
Gateway
Cable Modem
DSL
Fixed Wireless
Fiber
Satellite
Powerline
Digital Terrestrial
Slide 6
Elements of the Broadband Home
Broadband
Applications
Devices and
appliances
ASP
Services
Backbone
Networks
ISP
Services
Broadband
Access
Home
Networking
Home
Gateways
and Servers
Broadband
Content
Copyright © 2000 System Dynamics Inc.
Slide 7
Interconnected Industry Sectors
Applications and services
Broadband
Access
Networks
Backbone
Networks
Content
Home
Networks
Home
Gateways
and Servers
Broadband
Appliances
Hardware and software enablers
Copyright © 2000 System Dynamics Inc.
Slide 8
Industry Collaboration Is Required
Jacques Carelman: "Convergent Bicycle"
• All business sectors are inter-dependent
• Appliances and applications depend on one another
• Audio and video quality -- for telephony and streaming
audio and video -- needs QoS in every element
Copyright © 2000 System Dynamics Inc.
Slide 9
What Do People Want?
Fast access to
information,
shopping,
entertainment,
education
Untethered
access to
content
Games
and
software
Voicemail,
“follow me”
service, PBX
extension
Video on
demand,
enhanced TV
Copyright © 2000 System Dynamics Inc.
Audio
& video
content
Transparency
in and out of
home
Personal
radio and
music
Slide 10
Conference Themes
•The Broadband Home is “The Next Big Thing”
•Technology is sexy only for techies
•Minimize customer hassle
•We’ll grow the pie faster by working together
Copyright © 2000 System Dynamics Inc.
Slide 11
The Dream
“They walk into a store, buy a device -fully loaded -- bring it home, plug it in,
and they’re ready to rock & roll.”
Dan Somers, CEO AT&T Broadband
on his dream experience for consumers
Fortune 10/9/2000
Copyright © 2000 System Dynamics Inc.
Slide 12
One Family’s Experience
•Our “quasi-broadband” home
–ISDN today
•Rewired for broadband in 1996
–PCs
–Telephones
–Audio and video
•Illustrates today’s realities
Copyright © 2000 System Dynamics Inc.
Slide 13
First, Some Background
•Sandy and Dave
–Math degrees
–Assembly language programmers
–Always worked in technology
–Always fascinated by “the next big thing”
–“Walk the talk”
•Dave
–Hands-on
–“If I can’t buy it, I’ll build it”
–“Keeping it working is half the fun!”
•Sandy
–“What can it do for me?”
–“It drives me crazy when it doesn’t work!”
Copyright © 2000 System Dynamics Inc.
Slide 14
Our Quasi-broadband Home
Our Quasi-Broadband Home
Dave’s PC
Sandy’s PC
Card scanner and camera
Rex interface
Sandy’s portable
The old 386
Scanner
The server room
The Plumbing – router and hubs
Master LAN patch panel
Attic plumbing
Our NT server
Fax machine
Four-line phone
Telephone and modem wiring
Attic telephone wiring block
Room ports
Ports in the kitchen
WebTV in the kitchen
Master bedroom TV
Master bedroom jacks
Video plumbing
Attic video plumbing
Entertainment center
Video projector
A. Lower the Screen
•On the switch panel (under thermostat near bar) find the screen switch on the
upper left. Push to lower the screen. It will stop automatically when the screen is
fully lowered
B. Turn on the VCR
•Find the VCR remote control (it’s labeled “RCA” on the bottom). Push the red
VCR1 button to power on the RCA VCR (the upper VCR on the left). The VCR is
on if you see the channel number on the right of the VCR display (the time is
displayed on the left whether the VCR is on or off).
C. Turn on and set up the Receiver
•Find the receiver remote control (it’s labeled “Denon” on the upper left). Push the
red POWER button to turn on the receiver (upper box on the right). The receiver
is on if you see the display lit up.
•Select VCR1 as receiver input device: If VCR1 is not shown on the receiver
display, push the yellow VCR1 button (number “5”) on the receiver remote control.
After a few seconds, you should hear sound from the loudspeakers if a video
channel has been selected.
•Set receiver mode to STEREO - push blue STEREO button on the remote
control.
Instructions for turning it on
D. Turn on the Projector
•Remove the lens cap from the projector (if it is on).
•Plug in the projector if the line cord is disconnected (at the right rear).
•Turn on the projector - the switch is just above the line cord at the rear of
the projector. The projector will warm up in about a minute. You will first see a
test pattern, and then the video picture corresponding to the sound. If you see
a blue screen without a picture, open the control door on the top right of the
projector, and push the VIDEO button. You should now see the picture.
E. (During daytime) Lower the Shades
•The room is set up with six room darkening shades. Lower them to block out
the sunlight.
F. To Change the Channel
•Use the cable box remote control to change the channel. Push the white
CABLE button on the top of the remote control, and then push the channel
number. Note that all channels are three-digit numbers; use 004 for channel 4.
Instructions for turning it on - 2
Audio and video components
Remotes
Audio and video plumbing
Switch boxes
Dining room stereo
Dining room control boxes
Dining room wiring
AV wiring diagram
Living room plant lights
Downstairs plant lights
The lighting controller
Sandy in the garden
LAN card in garden
Wireless LAN base station
Rex and cellphone
Navi system map
Navi address
Rex
The Broadband Home
Much of the technology is available now
-- but it’s too damn complex!
•Skill and time to set it up
•Needs sophisticated trouble-shooting skills
•Seemingly simple things are hard to do
Copyright © 2000 System Dynamics Inc.
Slide 62
Industry Challenges
•Make it easy for the user
•Allow flexibility without increasing complexity
•Satisfy both early adopters and mass market
•Facilitate interworking of products and
services
–Needs to be “a symphony, not a solo”
Copyright © 2000 System Dynamics Inc.
Slide 63
Home Networking Overview
• Key drivers
– Multi-PC households
– New applications - home control, appliance maintenance,
distribution of phone, audio and video
– New net appliances - Webpad, game console, Internet
radio, ...
• Sharing Internet access and home resources
– “People don’t want a network, they want to share”
• Many competing technologies
– Ethernet over Category 5 structured wiring
– Phone line (HomePNA)
– Wireless (HomeRF, 802.11 family. Bluetooth)
– Powerline (HomePlug)
• Uncertainty as to “winners” and timing
Copyright © 2000 System Dynamics Inc.
Slide 64
~20 Million US Homes: More Than One PC
Fastest Growing PC Segment!
~45% no PCs
~35% one PC
~20% two or
more PCs
6.5M Homes have a laptop as the second PC.
Copyright © 2000 System Dynamics Inc.
Source: Gary Matos, Intel
Slide 65
~1 Million Home Networks
~45% no PCs
~35% one PC
~19% two+ PCs
No Network
~1% Networked
In ‘2004, 60% of new PCs will ship with home networking.
Copyright © 2000 System Dynamics Inc.
Source: Gary Matos, Intel
Slide 66
Home Network Benefits
Share:
• Internet
– Simultaneous access from one account
• Printers
– Print to any printer from any PC
• Files and Drives
– Transfer files from one PC to another
• Multi-user Applications
– Intercom, games, and digital jukebox
Copyright © 2000 System Dynamics Inc.
Source: Gary Matos, Intel
Slide 67
Why Do People Buy a Network?
Internet
Sharing
60%
Sharing
Printer
14%
Internet
Sharing Files
Multi-user
Games
20%
3%
Source: Survey of AnyPoint Home Network purchasers, 6/99
Copyright © 2000 System Dynamics Inc.
Source: Gary Matos, Intel
Slide 68
How Are People Using It?
Internet
Sharing
73%
Sharing
Printer
70%
Sharing Files
Multi-user
Games
65%
21%
Source: Survey of AnyPoint Home Network purchasers, 6/99
Copyright © 2000 System Dynamics Inc.
Source: Gary Matos, Intel
Slide 69
A Network Designed for the Home…
Hardware
Software
‘No New Wires’
‘No Network Admin.’
• Wireless
• Phoneline
• Powerline
• Easy to Install
• Easy to Configure
• Intuitive to use
Copyright © 2000 System Dynamics Inc.
Source: Gary Matos, Intel
Slide 70
What is ‘No New Wires’?
• Wireless
– Ideal for Notebook PCs
– Offers best mobility; range = 150’
– More expensive than phoneline

Phoneline
– Perfect for Desktop PCs
– Most [US] PCs are near a phone jack
– Fast and value priced!

Powerline
– Great for Home Network Appliances
– Electrical outlets are everywhere
– Available ‘2001
Copyright © 2000 System Dynamics Inc.
Source: Gary Matos, Intel
Slide 71
Home Network Shipments
Node Shipments (millions)
16
14
12
10
8
World Wide Nodes by Technology
Other
Powerline
Ethernet
RF
Phoneline
6
4
2
0
1999 2000 2001 2002 2003 2004
Copyright © 2000 System Dynamics Inc.
Source: Intel HNO – Q2’00
Slide 72
Wireless Networking
•Very attractive home networking solution
•Too many competing flavors
•Reconcile home and office
–Like to use same wireless LAN in both
•Reconcile personal area network with home
network
–Will Bluetooth work with other wireless LANs?
•Broadband home is more than PCs
–Need to provide adequate bandwidth
–10 Mbps for PC-to-PC communications
–25 Mbps for video distribution
Copyright © 2000 System Dynamics Inc.
Slide 73
Home Networking - Our Forecast
•Near term (next year or two)
–Different markets will develop differently
–New construction - Fast Ethernet over Cat 5
–Existing MDUs: HomePNA for vertical risers,
Bluetooth within unit
–Single family: Wireless (probably 802.11b) and
HomePNA
•Longer Term (two years plus)
–HomePlug and HomePNA for backbone with wireless
within rooms
–802.11a (25 to 55 Mbps) for integrated distribution
of data, audio and video within home
Copyright © 2000 System Dynamics Inc.
Slide 74
Home Gateway - Overview
•Simplifies in-home broadband distribution
•Hides complexity
•Platform for new services
•No clear definition of “gateway” requirements
and features
•Many vendors developing early products for
DSL and cable
Copyright © 2000 System Dynamics Inc.
Slide 75
Home Gateway - Components
Broadband
Modem
- Cable or
- DSL or
-…
Copyright © 2000 System Dynamics Inc.
Cable/DSL
Router
-
Router
NAT, DHCP
Firewall
Ethernet hub
Home
Networking
-
HomePNA or
HomeRF or
HomePlug or
...
Slide 76
Home Gateway - Integrated
Core
- Router
- NAT, DHCP
- Firewall
Broadband
Applications
Modem
- Cable or
- DSL or
-…
- Home web server
- Media server
- Telephone
services
- Home security
and control
- ...
Copyright © 2000 System Dynamics Inc.
Bridge to
multiple
transports
- Ethernet and
- HomePNA or
- HomeRF or
- HomePlug or
- ...
Slide 77
Integrated versus Component Gateway
•Component gateway
–Great for installed base but
–Integration problems
–Who ya gonna call?
•Integrated gateway
–Put it in the closet and forget about it
Copyright © 2000 System Dynamics Inc.
Source: Peter Buechler, Motorola
Slide 78
Set Top Box as Gateway




Coax
Wireless
(1394 or other)
MediaWire
Bedroom
Bedroom
Bedroom
Home
Office
Living
Room
Home
Gateway
Copyright © 2000 System Dynamics Inc.
Source: Peter Buechler, Motorola
Slide 79
Home Gateway Evolution
•First generation gateways
– Broadband (cable/DSL) modems with built-in home
networking for Internet sharing
– Locally powered multi-line Multimedia Terminal Adapters
•Will soon evolve into full-fledged residential
gateways
– Network-powered integrated voice/data gateways
– Intelligent device and service management
– Modular architectures
•With multiple form factors
– Outside the house
– Stand-alone inside the house
– Integrated into the set-top box
Copyright © 2000 System Dynamics Inc.
Source: Peter Buechler, Motorola
Slide 80
User Needs Drive the Home Gateway
User Needs
Gateway Solution
Fast access to information and
content
Broadband modem (DSL,
cable, wireless)
Shared access across multiple
PCs and/or appliances
LAN base station - wireless,
power line, phone line
Device addressing
DHCP, NAT
Information security, privacy
Firewall, authentication,
router, packet filtering
Personalization, control, home
applications
Embedded web server,
personal portal
Multiple phone lines and features IP Voice
Music and video jukebox
Home media server
Home security and control
Home control interface
Telecommuting
VPN, PBX extension
Copyright © 2000 System Dynamics Inc.
Slide 81
Telephony-specific Needs and Features
• Sometimes user needs are in conflict
– “Support my existing phones and phone-connected devices
such as fax machines and PCs” versus
– “Provide new features not possible with today’s phones”
• …and result in different vendor responses
– connect to existing house wiring, phones, and modemequiped devices versus
– connect to new phone devices in new ways
• Service providers influence gateway telephone
features
– Main market for many gateway vendors
– Gateways packaged as part of their service package
– Their needs and their perception of end user needs
influences vendor implementation of features
Copyright © 2000 System Dynamics Inc.
Slide 82