Transcript Slide 1

Australia
AN AUSTRALIAN INTERNATIONAL
PERSPECTIVE ON TELEMATICS
Asian Telecom & Information Exchange
7 April 2005
Angus M Robinson
Chief Executive, AEEMA
TODAY’S AGENDA
Australia’s Electronics/ICT Industry
Product realisation centre concept
Australia’s 3G networks
3G Test bed project
Australia’s emerging telematics industry
AEEMA’s international linkages - Asia
Australian Industry Development
Electronics Action Agenda is focusing on
 a unified industry
 a shared vision
 commercialisation of R&D
 industry clustering
 an export focus
 Branding under ‘Technology Australia’
ELECTRONICS ACTION AGENDA
KEY FACTS
National, industry-led, government
supported strategic approach approved by
Cabinet in June 2003
Focusing on electronics, photonics,
microelectronics, wireless, nanoelectronics
industry development
ELECTRONICS ACTION AGENDA
- KEY REALISATIONS
 Electronics and other ICTs are pervasive,
enabling, transforming – ‘horizontal’
 These technologies enable a whole suite of
vertical industry sectors such as defence,
automotive, mining, building and construction,
telecommunications etc
 Several of these sectors offered substantial
opportunities for domestic industry development
as well as serving new overseas markets,
particularly in North Asia and the USA
ELECTRONICS ACTION AGENDA
- KEY PROJECTS/ACTIVITIES
 State by state capability mapping
 Industry Capability Mission to North Asia
 Development of product realisation centre
concept
 EIAA linked major projects e.g. telematics,
photonics
 Identifying/securing government funding
opportunities
Product Realisation Centre (PRC)
RESEARCH
PARTNERS
INTERNATIONAL
PARTNERS
INDUSTRY
PARTNERS
CENTRE for REALISATION of ADVANCED PRODUCTS
APPLIED RESEARCH
ADVANCED PRODUCT
DEVELOPMENT
Innovation Technologies
Managing Product Design
Integrated Design
Process Design
System in Package
Intelligent Microsystems
IP Re-use
Design for Manufacture
Whole-of-Life Design
Design Flows
Systems Integration
Prototyping
Product Strategy
Concept Projects
Product Management
Validation/Verification
Technology Entrepreneurship
Contract Projects
HARDWARE
IMPLEMENTATION
EDUCATION
PROGRAM
Trevor Cole – October 2003
ELECTRONIC and
SOFTWARE COIMPLEMENTATION
Integrated Design
Trevor Cole, January 2004
Source: Tekes
Key Niche Areas - PRCs
 Wireless – 3G, 802.11, RFID, logistics
 Software - business support software, games, embedded
software
 Intelligent communicating microsystems – smart
agriculture, auto electronics/telematics
 Digital signal and image processing
 Opto-Electronics – broadband, sensing, signal processing
 Medical/scientific devices
IDENTIFIED AUSTRALIAN INDUSTRY CAPABILITIES
Product design and prototype development
Microelectronics design network
System integration and software development
Contract manufacturing - complex product
development & customer support
 Collaborative R&D
 Test beds in advanced western markets
 Technology and product design licencing
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Australian ICT Industry
Competitive Advantage
“ Innovative engineering skills which can
integrate and adapt technologies sourced
globally with local field knowledge to
quickly meet niche market opportunities
initially locally and then overseas”
Angus M Robinson
Australia’s 3G Networks
 Currently three 2.5G GPRS, one rural
2.5G CDMA network, and one 3G
network (Hutchinson)
 Late 2005, two new 3G networks –
Telstra/Hutchinson and
Vodafone/Optus
 One 3G Test bed – Telstra, Adelaide
Brisban
Perth
Adelaide
Sydney
Sydney
Canberra
Adelaide
Melbourne
Melbourne
m.Net 3G Test Bed - Adelaide
m.Net Experimental 3G Network
Experimental Projects
 Support for innovative
initiatives that advance
our understanding of
mobile opportunities
 Example:
Blast Theory mixed reality
game at the Adelaide
Fringe 2004 festival
I Like Frank 2004
Players in the real city chatted with players in the
virtual city as they searched for the elusive Frank.
Development and Testing of New Services
 Clients test new technologies, rich content
and applications
 Support for rich media production initiatives
 Showcasing of 3G content
Other Uses
 Testbed gives a high level of control over the
network environment
 Operators can explore issues of deployment for
3G networks
 Demonstration of middleware telco platforms by
vendors
Networked delivered services
Data VPNs, initial step to build the
trust
Business Telephony VPNs
Enhanced Communication
Applications
Business Applications integration
Managed Services
Identity management
Self service
PSTN
IP
Mobile
PBX
IP Centrex
Motor
Car
IP-PBX
Main Office 1
Remote Office
Main Office 2
Home
Worker
Mobile Worker
WHAT IS TELEMATICS?
“Telematics combines computing and
wireless telecommunications technologies
to provide the capability to effectively
convey information over networks, to
improve government, business, and
consumer services”
The Telematics ‘Revolution’
 Telematics in simplest form is not new (Am/Fm
radios, cell phones etc)
 Future - much greater integration of cars and
society than ever before
 Drivers and passengers want a safer and more
pleasurable environment within their cars
Telematics - Consumer Applications
“Always On-line, Real Time Information Anytime, Anywhere”
Infotainment
Revenue Sources
STB
Digital TV
Digital Radio
DVD Movies
CD
MP3
Games
Music downloads
•Hardware
•Software
•Subscription
Other Services
Concierge services
Restaurants locations
Parking locations
Hotel locations
Weather and Traffic
Tourist Info
Auto Assist
Location based services
World Wide web
Portal
Mobile Commerce
Book and Purchase
Movie tickets
Theatre tickets
Gaming
Toll payments
5
E-mail
SMS
Bluetooth
WiFi
Voice Control
0
m
m
Digital Pictures
Picture Messaging
Safety
Security
Voice Portal
Navigation
Tracking
Remote Door unlock
Stolen car disable
Diagnostic monitoring
Crash detection
Telematics - Commercial Applications
“Always On-line, Real Time Information Anytime, Anywhere”
Infotainment
Digital Radio
CD
MP3
CB Radio
Revenue Sources
•Hardware
•Software
•Subscription
Parking locations
Hotel locations
Weather and Traffic
Auto Assist
Location based services
World Wide web
Portal
Dispatching
Stock Tracking
Sales Management
Quotes for work
Mobile Commerce
EFTPOS transactions
Toll payments
E-mail
SMS
Wireless Keyboard
Voice control
WiFi
Voice Portal
Other Services
Safety
Security
Navigation
Vehicle Tracking
Remote Door unlock
Stolen car disable
Diagnostic monitoring
Crash detection
Vehicle Management
Journey Reports
Telematics – “TouchTaxi”
 50 units rolled out so far
 Overcoming installation
issues/challenges
 Very reliable hardware
 Advertiser interest is strong
from Top Tier Advertisers
 Updated user interface –
doubled interaction rates
 Roll out in Brisbane, Perth
and Adelaide on schedule for
2005
 Consortium of suppliers to
Emergency Services Industry (6+
companies)
 Turn Key Solution Provider
 Local and Overseas Market
 Combined local and Overseas
developed Technologies
 Independent of car manufacturers
although have strategic alliances
with them
 Telematics solutions, GPS,
Duress Alarms
ATS Signature Project
 Participants include
Holden Innovation (GMH),
Sensis (Telstra),
Intelematics, 3M,
Australian Arrow, Clipsal
 Now installed and
operating in a GM vehicle
ATS Signature Project
 Turn by turn directions to your
required destination
 Real-time monitoring of traffic
congestion
 Real-time roadside camera
images
 Nearby car park locations,
availability and prices
 Emergency features e.g. SOS
assistance, vehicle alarm
monitoring and crash detection
 Ability to check tollway balance
 High-value alerts e.g. traffic
alerts, car service reminders,
fuel pricing and weather alerts
 Home control systems
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The Australian Electrical and Electronic Manufacturers'
Association Ltd (AEEMA) is the leading industry body
representing Australia's information and communication
technology (ICT), electronics, and electrical
manufacturing industries
AEEMA members supply infrastructure, products and
manufacturing-related services to Australian and world
markets. Through its 17 industry forums, AEEMA
represents over 400 technology driven organisations
AEEMA INTERNATIONAL LINKAGES – ASIA
 MOUs with TEEMA and NIIEPA, strategic
framework agreement with III (Taiwan)
 MOU with HKEIA and Hong Kong Auto Parts
Industry Association
 MOU with CECC, China
 MOU with ICA Korea
 Discussions with ATiS, Singapore
 Active member of the World Electronics Forum
 Member of APEC Tel Working Group
FURTHER INFORMATION
AEEMA Ltd and ICT Australia®
www.aeema.asn.au
http://demonstrator.intelematics.com.au/
[email protected]
02 62 47 4655