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Cisco Prime™
Collaboration Manager
Simplified Management of End-to-End Video Collaboration
Partner Webinar
Clifford Collio
Marco Mostrel
April 28, 2011
© 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
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• The session will be recorded
• Everyone is muted on arrival
• To ask a question, select All Panelists, type in the box
and press send
• The answer with your question will be sent to all the
attendees, unless you send it in private
• We will stop occasionally to discuss interesting
questions
• The webinar is 1 hour
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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• Introduction
• Product Overview
• Cisco IT Deployment
• Product Demo
• Product Pricing
• For More Information
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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• New service & network
management product – FCS
earlier this week (April 26th,
2011)
• Service Assurance for video
collaboration, starting with
TelePresence (CTS)
• C- and EX-Series endpoints
to be added in Release 1.1,
targeted for August 2011
(free upgrade 1.0 -> 1.1)
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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Collaboration
Data Center/
Virtualization
TELEPRESENCE
CUSTOMER
CARE
CONFERENCING
Borderless
Networks
MESSAGING
IP COMMUNICATIONS
MOBILE
APPLICATIONS
SOCIAL
Cisco Architectural ENTERPRISE
PlaysSOFTWARE
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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With Cisco TelePresence
CUSTOMER CARE
Expert On Demand
Lobby Ambassador
CONFERENCING
Active
Collaboration Room
TELEPRESENCE
One Button integration
Classroom of
The Future
Virtual Meetings
Financial Expert
HD Recording Studio
IP COMMUNICATIONS
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
ENTERPRISE SOCIAL SOFTWARE
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Some challenges in managing video collaboration services
•
Managing expectations - video
collaboration demands high levels of
service and availability
•
Visibility – operators need to see
what’s going on – you can’t manage
what you can’t see
•
Inadequate tools – no comprehensive
management tools that monitor both
endpoints and network
•
Pinpointing source of issues –
network, endpoint, application – where
to start looking?
•
Deployment validation – verifying
inventory and software versions
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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Key Value Propositions
Service & Network
Operators
CIO and IT
Management
Video Collaboration
User
Gain detailed visibility into the
media path and critical fault
and performance stats.
Optimize delivery efficiency
and reduce operational costs
of video collaboration
services.
Reduce video collaboration
service interruptions for key
end users.
Facilitate faster isolation and
resolution of service-affecting
outages.
Immediately access critical
application usage and
performance.
Minimize video quality
degradation with pre-session
and post-session
performance analyses.
Ensure end-user satisfaction.
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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• Cisco Prime™ Collaboration Manager can be offered by Partners to
Enterprise customers:
Directly (resale) for DIY deployment by customer
Deployed and run by Partner on customer’s IT network
• Upsell opportunities for Partners offering Video Collaboration products
and services include:
Rounding out Cisco TelePresence solution by including end-to-end service &
network management
Simplifying Partner-led operations of TelePresence services by providing
automation
Enabling more robust Deploy, Operate, Optimize service offers by Partner
Enabling scale and optimization of TelePresence operations
Facilitating Partner’s introduction of Cisco Medianet technologies (enhanced
network diagnostics features available for Medianet-capable network devices:
passive monitoring measurements, Mediatrace paths, and IPSLA video
operations) and demonstrate value-add and differentiation
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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Simplifies operations for video collaboration services
• Intuitive user experience provides
end-to-end visibility and status of
all video collaboration sessions –
delivers immediate overview of
critical issues
• Quickly troubleshoot and isolate
problems between network path
and endpoints – improving overall
service levels and end-user video
experience
• Provides a complete inventory of
all video related assets: endpoints,
network devices, service
infrastructure – control costs, plan
for and validate upgrades
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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Visualize all video collaboration sessions and their status
• Optimized Web 2.0 based user
experience with user centric
workflows designed for video
collaboration service and network
operators
• Summary dashboard provides
complete status of the end-to-end
collaboration environment – a “onestop-shop” for all video collaboration
monitoring needs
• Session monitoring allows quick
navigation to session level details for
real time point-to-point and
multipoint video session status and
troubleshooting
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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Quickly isolate and troubleshoot the source of video related problems
• Improves the overall end-to-end video
experience – rapidly isolates and
pinpoints video related issues between
the network path and endpoints
• Visualizes end-to-end video path and
quickly identify trouble spots – with
additional flow based information
where Medianet enabled devices are
deployed
• Automatically captures troubleshooting
data for important sessions – allows
operator to identify and analyze issues
after sessions have completed
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
?
HQ
Campus
WAN
?
?
Internet
Branch
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Automated discovery and inventory of video assets
• Rapid discovery of all deployed
Cisco TelePresence endpoints, as
well as pertinent service and
network infrastructure devices
Cisco TelePresence
Endpoints
CTS 500
CTS 1000
Cisco TelePresence
Infrastructure
• Provides comprehensive inventory
details for large-scale video
collaboration deployments
• Reduces operations team resources
needed to verify software upgrades
quickly and accurately
CTS 3000
CUCM
CTMS
CTSMAN
Cisco Network
Devices
(Existing)
Cisco
2960
Cisco
3560/
3750
Cisco
Cisco
Cisco Cisco
4500 6500 ASR1000 7600
Cisco Network Devices
(Medianet Capable))
Cisco
1800
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
Cisco Cisco
2800 3800
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Customer Case Study
The Challenge
• Largest TelePresence deployment in the world with over 1,000 endpoints and
over 1,000 TelePresence sessions occurring daily
• Pinpointing problems between endpoint and network very time-consuming
• Many IT staff resources required to manage TelePresence software upgrades
The Business Need
• Needed single system to monitor large numbers of TelePresence sessions and
quickly isolate the source of problems to specific devices
Results
• Reduced time required for IT staff to quickly and accurately identify TelePresence
sessions and endpoints with most critical issues
• Reduced IT staff required to validate success of global software upgrades
“Cisco Prime Collaboration Manager gives us the ability to be confident in Endpoint Monitoring as well as
troubleshooting with complete Path Analysis, something that has been very beneficial for us. Furthermore,
[it] has not only helped us save time, but also has increased efficiency and allowed us to be more productive
with the multiple other tasks we conduct.”
- Salah Kaddumi, Emerging Technology Operations, Cisco IT
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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• Size-based licensing based on:
 Endpoints (# of CTS codecs)
• Customer purchases:
 Base License (mandatory)
 any number of Codec Licenses as needed (“pay as you grow”)
PID
Description
L-PCM-1.0-LG-K9=
Cisco Prime CM Base License, includes 10 codecs
L-PCM-1.0-LIC-25= Cisco Prime CM Incremental Codec License, 25-codec pack
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
List Price
US$
120,000
50,000
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Only Cisco Prime Collaboration Manager
• Delivers immediate overview of critical video collaboration
issues with little or no training requirements for quick
return-on-investment
• Improves overall service levels and end-user video
experience:
• Provides complete visibility of end-to-end video sessions,
endpoints and network devices
• Quickly troubleshoot and isolate problems: endpoints, network
devices, service infrastructure
• Controls costs, plans for upgrades utilizing complete
discovery and inventory of all video related assets –
endpoints, network devices, software versions
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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• Product Web Page:
http://www.cisco.com/go/cpcm
• Partner Central:
http://www.cisco.com/en/US/partner/products/ps11480/index.html
• Software Evaluation (Not For Resale Web Page) available
early May:
http://www.cisco.com/go/nmsnfr
• Contact Information:
[email protected]
© 2011 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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Thank you.