Transcript A Look into the Future

A Look into the Future
industry and corporate trends and directional changes
Mark Dronzek
RTP-AITP 13 Jan 2010
The New Learning Curve
1.
Most organizations define themselves by what they do
…rather than what benefit do we provide the
customer?
2.
People tend to obsess about what the technology is
versus what it does…classic features/functions over
benefits-delivered
3.
Innovation is defined within organization confines
…rather than against competitors and the global
market
Why?
What’s changing?
Malcolm Frank, Sr. VP Strategy
Cognizant
Information Explosion
VIDEO will grow massively over the next two decades to
eventually comprise nearly 95% of Internet traffic
Source: The Cisco Visual Networking Index Forecast and Methodology, 2007-2012 and the associated updated Cisco "Approaching the Zettabyte Era" White Paper are part of the
Cisco Visual Networking Index, an ongoing Cisco initiative designed to provide quantitative and qualitative information regarding trends in IP network demand and usage.
Unstructured and Semistructured Data
The Dark Matter for IT
Structured data Relational databases,
structured data files, system/application data
and logs that reside in a data store, defined
by a catalog (table definitions)/data model
accessible via SQL or Object definitions.
This data has a characteristic of being
contextualized by the heading (field name)
and possibly defined in relation to other
"fields.” This data is also capable of being
processed in a simple manner, summed or
aggregated, etc.
Unstructured data Most of
the information that resides in
organizations is unstructured in
nature – images, content of
Web documents, standard
documents, audio, video and
correspondence.
This type of information is
typically difficult to find
effectively if nothing has been
done to make the data
accessible, such as putting it
into a content management
system and tagging it with
metadata.
25%
5%
70%
Semistructured data houses structure
with freeform elements (e.g., e-mails) and
has structure and context to specific
elements in the header, but is freeform text
in the body. Semistructured data comes in
many forms.
Semistructured data is also formed when
unstructured data is combined with
metadata, making it accessible by search
engines via indexing schemas. This is the
ideal state for naturally unstructured data
within organizations.
IT has to fundamentally change….
80/20 Spending Trap i.e. keeping the lights on…
How are you going to fund transformative and customer-centric projects?
How are you going to make the CIO position and the IT organization part of the growth
engine of the company instead of being a tactical cost center?
By 2012, more than 35% of global 5000 companies will regularly fail to make critical
decisions because they don’t have access to timely information and the analysis to do so.
Gartner, 2008
back here on Planet Earth, the days of IT as efficiency machine and of CIO as efficiency
expert are winding rapidly to a close. The primacy of being able to generate history
lessons more quickly than ever before is waning. The expectation that it's sufficient for IT
systems to serve as fairly passive repositories of what has already happened is being
extinguished…<and moving> from one fixated on boxes and code …to one that's focused
on providing insight and expertise that helps customers grow
InformationWeek 2009
The new world order again: IBM…
“we knew the old model was going to end, and we…made acquisitions where
things were going to grow…100 acquisitions for $20 billion”
‘…over the past several years, we relentlessly sold off chunks of the hardware
business which…could no longer carry their cost of capital and provide
great value to customers...in order to provide ourselves with…working
capital and the nimbleness and focus necessary to become a new kind of
company’
“…our world is becoming instrumented: The transistor, invented 60 years ago,
is the basic building block of the digital age. Now, consider a world in which
there are a billion transistors per human, each one costing one ten-millionth
of a cent. We'll have that by 2010. There will likely be 4 billion mobile phone
subscribers by the end of this year and 30 billion Radio Frequency
Identification tags produced globally within two years.
Sensors are being embedded across entire ecosystems—supply-chains,
healthcare networks, cities even natural systems like rivers. “
Sam Palmisano, CEO IBM
Information Week, 5 Nov 2009
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Predictive Analytics
•
As a large retail customer began to grasp the implications of what real
predictive analytics could deliver, the retailer began to scope out some
massive changes in everything from its supply chain to its merchandising
plans to its financials and marketing
SAS conference
•
Traditional business intelligence applications (reporting,
ad-hoc querying, OLAP) are great at answering questions
like "what happened," "why it happened," etc., but they do
not help you with answer to questions like
"what may happen"
Forrester analyst Boris Evelson
Case Studies
NetForm
• NetForm maps and measures social capital in a
business enterprise. NetForm identifies the critical
carriers of knowledge, the DNA of culture, by identifying
and diagnosing the cultural genome of an organization
• How well are your teams knit together?
Who are your Change Agents?
2.0
Key applications used to build C2 include MS SharePoint, MS Projects, and
proprietary Cognizant applications built on Web 2.0 technologies.
Key metrics for C2:
• There are 64,000 associates linked and > 5 million page views monthly
•
Supports > 10,800 unique active participants ~ 2,500 posts monthly
•
Forums cumulatively contain > 10,000 bus. Queries, grow 500 monthly
•
Technical community > 135,000 posts w/ 1,500 queries added monthly
•
There are > 4,000 unique documented learning, assets, and case studies,
which have been qualitatively reviewed and approved by key technology
leads and business heads
Q&A