Transcript 3 Chapter 3 2016x - Health

CHAPTER 3
BEING A HEALTH-LITERATE CONSUMER
Chapter 3 – Lesson 1
Making Consumer Choices
Bell Ringer
Do
you consider yourself a good and
knowledgeable consumer? (Do you make
good and sound purchases?)
Tell
why you are or why you are not.
Making Consumer Choices
A health consumer is anyone who purchases or uses health
products or services.
Factors that Influence your decisions as a consumer
Internal Factors
Habit
 Personal Taste
 Opinions of family members



and friends
Costs
Your Choices


What makes you to decide to purchase a specific
product?
For example, why would you decide one pair of
athletic shoes over another?
Making Consumer Choices
External Factors
 Media
 the
various methods of communication information
 such as, television, radio, newspapers, magazines and the
Internet
 Advertising
a
written or spoken media message designed to interest
consumers in purchasing a product or service
There is nothing accidental in an ad.
It is never "just a picture."

A team of marketing experts
puts a lot of
time,
 thought, and
 money into commercial
advertisements.


Most often, products are
pitched to
 make
us believe that our
perceived deficiencies can be
overcome
 by buying a certain product:
There is nothing accidental in an ad.
It is never "just a picture."

For example:
 We
will become better basketball
players if we buy the right shoes, or
 We will have more friends if we use
the right cell phone network.
There is nothing accidental in an ad.
It is never "just a picture."
All of an ad’s components are consciously created to


try to make us think or feel a certain way, and to
distract us from things that would deter us from buying
that product.
Targeting Teens
The 33 million teenagers in the United States today
are considered the country’s largest consumer
demographic because
teens often have disposable income,
and
 are susceptible to peer pressure and
“fitting in.”

Targeting Teens
On average, America’s teens view
3,000
they
ads a day
spent $100 billion, and
influenced
their parents to spend
an additional $50 billion!
Questions to Ponder
1. Where do you see ads? Do you see them in school?
(Billboards, buses, TV, magazines, etc.)
2. Why are we surrounded by so many ads?
(May be found on textbooks, posters, soda machines, or in
lunchroom.)
3. What kinds of ads get your attention? Why?
(Cool images, favorite celebrities, promising claims and appeals,
informational content, testimonials, brand loyalty)
2. Are all ads intended for the same audience?
3. Can you think of examples of ads that appeal to you, but not
Questions to Ponder
4. Are all ads intended for the same audience?
(No. Audiences differ by age, gender, geographic location,
socioeconomic group, interest.)
5. Can you think of examples of ads that appeal to you, but not
to your parents?
(Can you give examples?)
6. Why do advertisers market to teens?
(teens often have disposable income, and are susceptible to
peer pressure and “fitting in.”)
Advertisers use many methods, or advertising strategies, like
targeting teens, to try to manipulate you into buying their product.
It’s telling you that
if you drink
enough milk, not
only will you lose
you weight, you
might look like
Beyonce, too!
Ad 2 - now answer the questions on
the next page
Ad 2
1.
2.
3.
4.
5.
6.
7.
What is this ad selling?
Who is this message intended for?
Who wants to reach this audience, and why?
What story does this ad tell?
Is the story accurate and complete? If not,
what
information is absent and why?
How does this story get your attention and
make you want to buy this product?
Ad 3 Now answer the questions on the next page
AD 3
1.
2.
3.
4.
5.
6.
7.
What is this ad selling?
Who is this message intended for?
Who wants to reach this audience, and why?
What story does this ad tell?
Is the story accurate and complete? If not,
what
information is absent and why?
How does this story get your attention and
make you want to buy this product?
Companies Listen


Although you are advertised to constantly without
your consent, you ultimately have the power to pick
and choose what to buy.
Your purchasing decisions have wide social and
environmental impacts.
Your Power over Ads




Your decisions about what to buy, or not to buy send messages to the
companies that make and advertise products.
It informs them about what advertising methods work, and what products
they should make more or less of. Because you’re considered the largest
consumer demographic, your message is especially strong.
The strongest message you can send is to buy less, or get creative and buy
vintage or used items from thrift stores, garage sales and consignment
stores, or just swap with your friends!.
Knowing how to analyze ads can help you be more aware of your
consumer choices and influence advertisers and producers in meaningful
ways.
Evaluate Media Messages




Ads mention only the best features of
a product.
Separate emotional appeals from
facts.
Don’t trust endorsements—they are
paid to say what they say.
Beware of slogans—they are not a
guarantee of quality.
10 Top Ads of All Time

https://www.youtube.com/watch?v=9b9xFeQrPrs
Hidden Messages in Advertising
Advertising Technique

Describe one current TV ad or Internet ad that uses
one of the techniques from the chart from the
previous slide.
Fitting in Cardboard

https://www.youtube.com/watch?v=LwNJZUZFt-U
Do We Want to Be Exactly Like Everyone Else?
Comparing Choices
Comparison Shopping
a
method of judging the benefits of different products
by comparing several factors such as:






Cost
Features
Quality
Warranty
Safety
Recommendations
Reading Product Labels
Compare 2 Similar Products
read
labels
name and intended use
directions for use
precautions and warnings
manufacturer’s information
amount in the container
Reading Product Labels
Rights as a Consumer






The right to safety. You have the right to purchase products
and services that will not harm you or others.
The right to choose. You have the right to select from many
products at competitive prices.
The right to be informed. You have the right to truthful
information about products and services.
The right to be heard. You have the right to join in the
making of laws that govern buying and selling.
The right to have problems corrected. You have the right to
seek compensation when you have been treated unfairly.
The right to consumer education. You have the right to
learn the skills necessary to help you make wise choices.
Online Shopping



Price – may be cheaper online, but does it cost to
ship
Convenience – items delivered to your door, but
how do you return if you need to return
Product information – online items give description,
however, you can not examine it or try it on
Chapter 3 – Lesson 1 Review Time
Chapter 3 – Lesson 2
Choosing Community Health Services
Bell Ringer
Identify three situations for which
you might require professional
health services.
Then identify the type of health
care professional who would
provide that service.
Types of Health Service
Health Care System
Includes all of the



medical care available to a nation’s people, the
way they receive care, and the
method of payment.
Divisions of Health Care

General Care
 Primary




Care Physicians
physical checkups
general care, as well as
school nurses and dentists
Specialized Care
 Specialists


or medical doctors
trained to handle particular kinds of patients or
medical conditions
Health Care Specialists Figure 3.3
Facilities for Health Care Services

Private Practices


Clinics


Physicals may work at the hospital or may go there when required
Emergency Rooms


Doctors in a group practice share office space, equipment and support staff
Hospitals


Physicians may provide outpatient care in community clinic
Group Practices


Physicians work for themselves and patients
see Dr. at an office
Located within most hospitals and may provide care for potentially life-threatening
illnesses or injuries
Urgent Care Centers

Staffed by primary care physicians, usually handle emergencies that are not life
threatening.
Paying for Health Services
Health Insurance – a plan in which private companies or
government programs pay for part or all of a person’s
medical costs.
How does Insurance work?
1. Insured person pays a periodic premium or fee
2. Pay for a doctor visit or part of a payment

1.
2.
Out-of-pocket expense is one that the patient must pay for
Deductible is the amount a person must pay in out-ofpocket expenses before the plan will start paying for the
health care.
Managed Care Plans

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
HMO – Health Maintenance Organizations
PPO – Preferred Provider Organizations
POS – Point of Service
Trends in Health Care

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Birthing Centers
Drug Treatment Centers
Continuing care and assisted living facilities
Hospices
Telemedicine
You and Your Health Care

Medical History: complete and comprehensive
information about your immunizations and any health
problem you have had to date
Tips for Medical Appointments
• Before you go, write down your reasons for seeing the
doctor
• Ask questions about your diagnoses, medications, or
procedures that you do not understand
• Inform the doctor of any allergies or any other medicines
you are taking
Review Lesson 2
Chapter 3 – Lesson 3
Managing Consumer Problems
Bell Ringer
Suppose that you purchased a new hair
dryer or a new that broke the first time
you used it. Explain how you would
deal with the problem.
Methods for Addressing Consumer Problems

Business Organizations
 BBB
Better Business Bureau

Consumer Advocates

Local, state, and federal government agencies
Lesson 3 - Review