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Media- and Performance- Training
of Top-Management
for Corporate Communication
Human League Consultancy & Production
Kuglmuellerstrasse 19, 80639 Munich, Germany
Phone: +49 (0) 151 5888 4830
www.humanleagueconsultancy.com
Target
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The target of our media and performance coaching
is to combine communication, presentation training
and personality coaching for external as well as
internal communication.
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The training is tailored to the individual needs of the
participant and to the desired training focus (e. g.
presentations, press conferences, interviews, talk
shows, podium discussions).

The setting of this training is specially created to
make the participant aware of how he comes across
as a person, but also as the expert in his field.
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Within this setting we (the personality coach, the TV
journalist and the camera man) will teach him how
to break down the complexity of knowledge into a
form that is respected by industry colleagues and
understandable to viewers, readers, & target
audience.

Along with working on “hard skills“, we will
emphasize “soft skills“ to bring out his genuine
personality. The speaker needs to connect with the
audience by showing his “human” side. Sometimes
it involves allowing the viewer/interviewer to hear
the truth or see personal elements to show the
person outside of his business suit.

Our team will teach him how to balance confidence
and credibility with sincerity and modesty.
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He will learn to address the needs of the interviewer
as well as the target audience in an objective and
approachable manner.
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This tool is known as “emotional bonding”.
Emotional bonding helps create a partnership by
developing an existing passion.

TV journalists are used to dive deeply into unknown
subjects as fast as possible, sometimes just within
hours. They often have to translate very complex
information into plain language, yet with
entertaining and convincing elements, understood
by the average TV viewer.
We will teach these skills not only for external but
also for internal communication.

Our guests will learn how to clearly communicate
within the company in a language that helps unfold
the key messages to the best.
Parts of the
training program
The training program consists of two major parts:
Part I
Part II
It involves personality coaching
by an experienced trainer of top
managers (DAX-30 companies,
MDAX & Leading Global
Corporations.)
It involves coaching in
media communication by an
expert with experience in
journalism (German
journalist degree,
communication studies) and
print/electronic media:
ARD, NBC, CNN, PRO 7,
arte, WDR, BR Hörfunk,
FOCUS Magazin, die Zeit,
etc.).
Training
Schedule
The following training schedule has proven to
be especially successful with top managers of
large companies that face frequent public
exposure.
The program starts with a full day of training in
theoretical and practical communication aspects
in a TV studio, followed by optional one-hour
follow-up coaching to deepen the knowledge and
its application at work and in business.
TV Studio Training Day
Theoretical and practical aspects of successful
communication are presented, which form the
foundation for a competent and authentic
presentation of the company both externally and
within the organization:
1.
2.
3.
Communication and Media Theory
Individual Coaching
On-Camera Training
1. Communication and Media Theory
Interactive lecture with case studies:
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Basics of successful communication:
comprehensibility, choice of words, rhetoric, accents
How does the audience think and what does the
audience want?
How do journalists think?
The secrets for “emotional bonding“ from a
journalistic perspective.
Reacting in a competent manner: question- and
answer-strategy.
Personal impact and suitable wardrobe.
2. Individual Coaching
One-on-one training

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Individual and company-specific goals
Authenticity, strength of personality
3. On-Camera Training
Professional TV-studio with cameraman
a) Speaker Training:
 improvisation in front of the
camera
 facial expressions, gestures,
voice, language, persuasiveness
& courage
 how to win over the audience
c) The “ready-to-be-sent
statement” /
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b) The critical interview
Technical, subject-related questions
 Competent answers to difficult
questions
 Interaction with critical
audience/journalists
 Preparation and practice of worst
case scenarios
 Showing personality and
character
 Techniques of negotiating and
leading conversations
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The essence of the talk
Formulation of technical core
statements
and key messages
Tailored to the audience
Transmitting positive messages
Arguing convincingly
Initiating excitement
Keeping relaxed