Transcript ISC marketing plan x

PLAN
By Michelle Sepanski
PLAN FOR THE YEAR AHEAD
COMMUNICATION INITIATIVES
Corporate strategy put into action
GOALS
Working together to achieve success
RESOURCES
Utilize our communication ecosystem to effectively plan a
strategic process of reaching and converting sales opportunities
EVALUATION
Analyze the success of tactics and resources to refine future
communication strategy plans
Initiatives
Corporate Messaging & Branding
 The New Vicon
 Meet the Team
Channel Par tner Program
A & E Program
Vicon Developers Forum
New Products Launch
Professional Ser vices
Mobile Application
GOALS
MARKETING-SALES FUNNEL
Awareness / Lead
Gen
Interest
Consideration
GOAL
Increase Lead Generation by 10%
Improve process for disseminating
sales opportunities
Conversion
Loyalty
Institute follow-up to sales opps
through enhanced CRM
Enhanced Follow-through
Communication Ecosystem
Website
Email
Internal
Comm
Advertising
Content/Th
ought
Leadership
Collateral
INTEGRATED
RESOURCES
PR
Social
Media
Videos
Webinars
Tradeshows/
Events
Communication Ecosystem
Website
Email
Internal
Comm
Advertising
Content/Th
ought
Leadership
Collateral
INTEGRATED
RESOURCES
PR
Social
Media
Videos
Webinars
Tradeshows/
Events
TIMELINE
APR
CORP. MESSAGING
MAY
JUN
JULY
AUG
SEPT
Disti
Disti
ASIS
OCT
High Level Program Initiative
DEVELOPERS FORUM
High Level Program Initiative
NEW PRODUCT LAUNCH
VAX
ViconNet 8
IQ 6XX
EVENTS
AUDIENCE
ISC
Disti
Disti
Resellers
Distribution
A&E
IT COMMUNITY
ONGOING
Nurturing & Emails
Content & Thought Leadership
PR
Webinars
Social
Disti
Evaluation
WEBSITE
Google
Analytics
SEO
ReTargeting
EMAIL BLASTS
OPENS
CLICKS
CONTENT
EVENTS/TRADESHOWS
LEAD GEN TACTICS
SOCIAL MEDIA
Whitepaper
Downloads
Disti Events
CRM
Insights
Datasheet
Downloads
ISC/ASIS
JUMP
Downloads
Shares
Social Media
Webinar
Analytics
UNSUBSCRIBES
EVENT
TRACKING
Case Study
Reprints
Software
Downloads
Rose & Dodge
Area 8 & 9: HD Express
Area 10 & 11: VAX – Vicon Access Control
Area 12: IQeye and Vicon Cameras
Area 15: ViconNet 8
Area 3 & 13: VMDC
1
5
Area 14: Empowerment Zone
Area 15: Reception
Area 16: Mobile App
Area 17: Working Along Side You
16
14
1
5
17
ISC Show Reminders
1
Load Compulead App to your smart devices and scan/input badges
2
Cheat Sheet for talking points
3
Handouts: PSG, Channel Partner Program Brochure, Virtual Machine
Whitepaper, IQeye thumbdrives
4
Teco Bar attendees without a ticket – SCAN BADGE first
QUESTIONS ??