Transcript Email - GROW Nebraska

EMAIL MISSION
MARKETING MADE SIMPLE
ruleofthumbbiz.com
AGENDA
 Email is marketing
 Email is more than “email”
 What do you write about?
 “Now, Later or Never”
three little words that rule your world
2
AGENDA
 Email is marketing
 Email is more than “email”
 What do you write about?
 “Now, Later or Never”
three little words that rule your world
3
RESPONSE
at its core, marketing is about
eliciting a physical and measureable
4
IT’S PRETTY SIMPLE
1. Define an audience
3. Elicit a physical,
measurable response
2. run a campaign that
targets those people
when you’re really marketing…
real marketing helps remove
emotion and assumption from
the decision-making process
if that doesn’t work, stop doing that.
if this works, do more of this.
re-work it, re-word it, move it to
another spot, try again and see if they
realize that they care.
6
AGENDA
 Email is marketing
 Email is more than “email”
 What do you write about?
 “Now, Later or Never”
three little words that rule your worl
7
YOU RELY ON WORD-OF-MOUTH
8
YOU RELY ON WORD-OF-MOUTH
“Forward” and “Share”
are your new best friends
9
THERE’S A CYCLE TO RELATIONSHIPS
you do
more
business
you
meet
you do
business
you
talk
10
REACH PAST YOUR OWN LIST!
11
HOW CAN YOU GROW YOUR LIST?
57%
of consumers will fill out
a card to receive email
alerts when asked to by
a clerk at a local small
business.
Source: Transact Media Group
12
HOW CAN YOU GROW YOUR LIST?
•
•
•
•
13
Text to join
QR Code opt-in
Sign-up on your
website
Mobile apps
AGENDA
 Email is marketing
 Email is more than “email”
 What do you write about?
 “Now, Later or Never”
three little words that rule your world
14
WHERE TO START?
what should I
write about?
when should I
send my email?
how do I get it
opened?
15
WHAT TYPES OF EMAILS ARE THERE
discounts +
coupons
downloads
B2B services
event
invites
support
a cause
hints + tips
16
HOW MUCH IS ENOUGH
LESS IS MORE.
FOCUS.
• Keep it short
• Pictures are key, but keep them small
• Videos get clicked
17
REPURPOSE AND REUSE
18
AGENDA
 Email is marketing
 Email is more than “email”
 What do you write about?
 “Now, Later or Never”
three little words that rule your world
19
win the battle
of priorities
• who is it “from?”
• what’s the “subject?”
• when do you send your
communication?
20
SUBJECT OR HEADLINE
winning the battle of priorities
SECONDS
21
WORDS
TODAY
WHEN TO SEND
& POST
• for social media
• 3-5 times a week is plenty
• use automated tools to help
• for email
• monthly is most common
• when are they likely to take the action
you want?
22
FIND YOUR BEST DAY
1. divide your list into 3
groups of people
2. select three days in the
week to test
3. send your e-mail, watch
for best response
23
PRACTICAL
ADVICE
• 67% don’t see images by • key action must be above
default
scroll line
• text links get more clicks • do not give too many
than buttons
choices
• place your logo left or
• make all images clickable
center in email
(and with text labels)
• include company name in
test it on yourself!
text
(and on your mobile device)
24
Grow with Constant Contact
Get results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
25
Email Marketing
EventSpot
Social Campaigns
SaveLocal
SinglePlatform
Online Survey
Send personalized
email newsletters and
expand your audience
with our list-building
tools.
Manage your events
online: send invites,
create an event
homepage, and
promote registration.
Turn fans into customers
with coupons, downloads,
and contest on Facebook
and get new likes and
email sign-ups.
Reward loyal customers
with shareable local deals
and capture contact
info every time
you sell.
Get found by millions
online and manage
your business info
across the web, all
from one place.
Transform your
communications into
conversations with
online surveys and
polls.
CONTACT MISSION CONTROL
Michael Mitilier
picture
here
Author
Rule of Thumb for Business
[email protected]
facebook.com/ruleofthumbbiz
twitter.cm/ruleofthumbbiz
Linkedin.com/ruleofthumbbiz