Transcript International Communication

Carlo Santoro| [email protected]
Focus Group A
International Communication
Internal and External
Communication
Ferrara, 10/06/2014
Internal and External
Communication
Internal and External Communication
Definition of International communication
The imparting or exchanging of information
by speaking, writing, or using some other medium
Existing, occurring, or carried
on between nations
the communication practice that occurs across
international borders
Internal and External Communication
Definition of International communication
Internal and External Communication
Definition of International communication
Internal and External Communication
Definition of International communication
Internal and External Communication
Definition of International communication
… and much much more …
Internal and External Communication
Definition of International communication
Internal and External Communication
How does it develop within a University
Normally there are several offices dealing with
international activities. Just a few examples:
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International mobility office
International research office
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Students and Phd careers office
International affairs
Language centre
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Internal and External Communication
How does it develop within a University
A well organized university has a department including all this offices in ONE
main shared structure, however it’s more likely to see the following situation:
Language
International
Centre
Research
International
Mobility
Office
Office
Internal and External Communication
How does it develop within a University
Unfortunately working seperately takes to a lack of
communication and most of the times it also:
Slows down administrative procedures
Increases the risk of missing important deadlines
Doesn’t allow staff to be updated and informed
Gives an idea of bad administration
Internal and External Communication
How does it develop within a University
Within the university it occurs often to be involved in
international activities, for example dealing with
International students, paying an invoice of a foreign
company, hosting staff from all around the world (i.e.
Erasmus STA). What happens most of the times is that
this people or activities are redirected to an
«international» office.
Should it really work in this way? Most of the times it wouldn’t even be necessary to
involve other offices if there is a good communication and information strategy.
Internal and External Communication
How does it develop within a University
Probably problems would be easily solved with a
really common tool, extremely useful but not
always efficiently used:
There a no specific studies or
analyses on this matter but I’m quite
sure that at least a third of the
requests forwarded/redirected to
any international office could be
dealed by other offices.
Internal and External Communication
Which are the most common ‘tools’ used
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Social networks
Internet webpages
Newsletters
Web platforms
Webinars or web conferences
Internal and External Communication
Which are the most common ‘tools’ used
On the other side in order to further internationalize Universities,
also cooperation tools have been used as:
NETWORKS
INTERNATIONAL
JOINT PROJECTS
BILATERAL
AGREEMENTS
Internal and External Communication
How to improve international communication skills
Internal and External Communication
How to improve international communication skills
An idea could be to organize, in cooperation with a group of
international Universities, a series of Staff training weeks.
www.unife.it/mobilita-internazionale/studiare-aferrara/international-staff-training-week-iii-edition