Transcript IPPTModule001

Business
Communication,
Management,
and Success
Module One
©2014 The McGraw-Hill Companies, Inc. All rights reserved
McGraw-Hill/Irwin
Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
Learning Objectives
LO 1-1 Recognize myths about on-the-job
writing.
LO 1-2 Distinguish business communication
from other school writing.
LO 1-3 Explain accomplishments through
communication.
1-2
Learning Objectives
LO 1-4 Understand costs for business
communication.
LO 1-5 Define criteria for effective messages.
LO 1-6 Apply strategies for communication
analysis.
LO 1-7 Apply strategies for creative thinking.
1-3
Verbal and Nonverbal Communication
 Verbal Communication
 Face-to-Face/Phone Conversations/Meetings
 E-mail/Voice-Mail Messages
 Letters, Memos, and Reports
1-4
Verbal and Nonverbal Communication
 Nonverbal Communication




Pictures/Company Logos
Gestures/Body Language
Who Sits Whereat a Meeting
How Long a Visitor is Kept Waiting
1-5
Workplace Communication Challenges
 40 million people in the U.S. alone have
limited literacy skills, including some college
graduates.
 States spend more than $220 million
annually on remedial writing programs for
employees.
1-6
Workplace Communication Challenges
 Corporations may spend $3.1 billion
annually to fix problems from writing
deficiencies.
 Two-thirds of private-sector employers
surveyed said writing was an important
responsibility for employees
1-7
Workplace Communication Challenges
 Good communication skills are vital in
today’s workplace.
 Technology is making the globe a smaller
and busier place, one where messages must
be understood immediately.
 The better an employee’s communication
skills are, the better his chance for success.
1-8
Myths About Workplace Writing
 “Secretaries will do all my writing.”
 “I’ll use form letters or templates when I
need to write.”
1-9
Myths About Workplace Writing
 “I’m being hired as an accountant, not a
writer.”
 “I’ll just pick up the phone.”
1-10
Business and School Writing
Business and School Writing differ based on:




Purpose.
Audience.
Information.
Organization.
 Style.
 Document design.
 Visuals.
1-11
What does communication
accomplish?
 Internal
 Subordinates
 Supervisors
 Peers
1-12
The Internal Audiences of the
Sales Manager—West
Figure 1.1
1-13
What does communication
accomplish?
 External
 Customers/Stockholders
 Unions/Government Agencies
 Press/General Public
1-14
The Corporation’s
External Audiences
Figure 1.2
1-15
Basic Purposes
 Workplace writing can have one or more of
these basic purposes:
 To inform.
 To request or to persuade.
 To build goodwill.
1-16
How much does correspondence cost?
 Employers paid an average of $23.50 per
hour per employee for wages and benefits.
 At that rate, an employer would pay $21.15
for an employee’s time spent writing a
typical letter
1-17
How much does correspondence cost?
Bad writing wastes time by:
 Taking more time to read
 Requiring more time to revise
 Confusing ideas
 Delaying action
1-18
What makes a message effective?
 Is clear.
 Is complete.
 Is correct.
 Saves the reader’s time.
 Builds goodwill.
1-19
How should I analyze business
communication situations?
 What’s at stake— to whom?
 Should you send a message?
 What channel should you use?
 What should you say?
 How should you say it?
1-20
PAIBOC
P What are your purposes in writing?
A Who is (are) your audiences?
I What information must your message
include?
1-21
PAIBOC
B What reasons or reader benefits can you
use to support your position?
O What objections can you expect your
reader(s) to have?
C How will the context affect reader
response?
1-22
Thinking Creatively
 Creativity is essential to success in business
and business communication.
 Thinking creatively often means shedding
common paradigms.
1-23
Thinking Creatively
 Ways to become more creative include
 brainstorming,
 working within limits,
 consciously seeking problems or dissonances that
need work.
1-24