Transcript Business Communication, Management, & Success

Succeeding in Business
Communications
Chapter 1
But I Don’t Have a Writing Job!
All employees will spend
a lot of time writing
and speaking.
Successful
communication =
successful business
achievements
Communication
Verbal
 Non Verbal
Communication Ability = Promotability
 Secretary
 Form Letters
 Numbers not Letters
 Telephone


Cost of Communication
Equipment
 Employee Time
 Distribution
 Reduce Other Costs
 Retention Rates
 Employee Engagement
 Company Market Value

Cost of POOR Communication
Wasted Time
 Wasted Efforts
 Loss of Goodwill

Language
 Tone
 Main Point
 Requests
 Intelligence

Functions of Writing
Collect/Convey Info
 Make Decisions
Promote Interpersonal Unity
 Internal Audiences
 External Audiences
 Inform
 Persuade
 Build Goodwill


Criteria
Clear
 Complete
 Correct
 Saves Time
Builds Goodwill


Current Communication Trends










Focus on quality & customer needs
Entrepreneurship & Outsourcing
Teamwork
Diversity
Globalization
Technology
Legal & Ethical Concerns
Balancing Work & Family
Changing Jobs & Multiple Careers
Rapid Rate of Change
Principles of Good Business Writing







Be discreet in emails
You-Attitude
Positive Emphasis
Reader Benefits
Appropriate Patterns of Organization
Error Free
Catchy Subject Lines
Understanding Communications
Situations





What’s at stake – to whom?
Should you send a message?
What channel should you use?
What should you say?
How should you say it?
Six Things a Writer Needs to Know
1.
2.
3.
4.
5.
6.
Who is your audience?
What is your purpose?
What information MUST be included?
How can you build support for your
position?
What objections will the reader have?
What contexts may affect reader
response?
Aim to meet both
Organization
AND
Psychological Needs
of the People