Transcript Module 1

PPT
Module 1
Business
Communication,
Management, and
Success
McGraw-Hill/Irwin
©2007, The McGraw-Hill Companies, All Rights Reserved.
1-1
Business Communication,
Management, and Success
To learn how to
 Begin to develop effective
messages.
 Think creatively.
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Business Communication,
Management, and Success
Start by answering these questions:
 Will I really have to write?
 Don’t I know enough about
communication?
 What do I need to know about my
audience(s)?
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Business Communication,
Management, and Success
Start by answering these questions:
 Now that I have my analysis, what
do I do with it?
 What if my audiences have different
needs?
 How do I reach my audience(s)?
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Workplace Communication
Challenges
 40 million people in the U.S. alone have
limited literacy skills, including some
college graduates.
 States spend more than $220 million
annually on remedial writing programs for
employees.
 Corporations may spend $3.1 billion
annually to fix problems from writing
deficiencies.
 The cost is $22.13 per page for a typical
letter.
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Verbal and Nonverbal
Communication
Verbal Communication
 Face-to-Face/Phone Conversations/Meetings
 E-mail/Voice-Mail Messages
 Letters, Memos, and Reports
Nonverbal Communication
 Pictures/Company Logos
 Gestures/Body Language
 Who Sits Where/How Long a Visitor is Kept
Waiting
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Myths About Workplace Writing
Secretaries will do all my writing.
I’ll use form letters or templates
when I need to write.
I’m being hired as an accountant,
not a writer.
I’ll just pick up the phone.
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Business and School Writing
Differ based on
 Purpose.
 Audience.
 Information.
 Organization.
 Style.
 Document design.
 Visuals.
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Internal and External Audiences
Internal
 Subordinates
 Supervisors
 Peers
External
 Customers/Stockholders
 Unions/Government Agencies
 Press/General Public
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Basic Purposes
Workplace writing can have one
or more of these basic purposes:
 To inform.
 To request or to persuade.
 To build goodwill.
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Good Business Writing
Is clear.
Is complete.
Is correct.
Builds goodwill.
Saves the reader’s time.
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PAIBOC
P What are your purposes in
writing?
A Who is (are) your audiences?
I
What information must your
message include?
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PAIBOC
B What reasons or reader
benefits can you use to support
your position?
O What objections can you
expect your reader(s) to have?
C How will the context affect
reader response?