Transcript Sales Letters

Sales Letters
Business Communication
Sales Letter
Think
about your sales
letter as a contract
between you and the
reader.
Write the contract so that it…
 Offers
true information
 No
exaggeration
 No misleading details
 Presents
well organized information
 Allowing
for a well-informed decision
Write the contract so that it…
 Represents
the reader
 No
slick tricks
 No emotional manipulation
 Promises
only what can be delivered
 States clearly how the reader may
purchase the product or service
Write the contract so that it…
 Informs
the reader of the benefits he or
she will receive.
 Tells the reader what action to take
 Call
today
 Send for…