Transcript Chapter 15 - BBA English Program 463-218

15
Chapter 15
Oral Communication
Essentials
To use your voice
effectively,
concentrate on its
sound-making
mechanics.
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These sound-making
mechanics include:
Pitch
Volume
Speed
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Additional
mechanics include:
Tone
Emphasis
Enunciation
Pronunciation
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Pitch
Highness or lowness of
voice
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Volume
Intensity of sound
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Speed
Rate at which sender
speaks
versus
Rate at which receiver
listens
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Tone
Way message sounds to
receiver
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Emphasis
Variations in pitch,
volume, speed, and tone
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Enunciation
Manner in which parts of
words are sounded
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Pronunciation
Way sounds are joined to
say a word
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Presence consists of
nonverbal cues:
poise and bearing.
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Important aspects of
presence are
Confidence
Enthusiasm
Sincerity
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Other aspects are
Friendliness
Eye contact
Body actions
Appearance
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Purposes of oral
presentations are to
Inform
Persuade
Entertain
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Business presentations
may be
Formal or informal
Internal or external
Short or long
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Four delivery styles for
business presentations
are as follows:
Manuscript
Memorized
Impromptu
Extemporaneous
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Manuscript oral
presentations
Read word-for-word to
audience
Used in broadcast
journalism and high-level
politics
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Memorized oral
presentations
Eliminate need for notes
Appear “canned”
Delivered verbatim
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Impromptu
presentations
Delivered without prep
time
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Extemporaneous
presentations
Prepared and delivered
from notes or outline
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Keys for preparing
effective presentations
Determine purpose
Analyze audience
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More effective keys
Gather supporting
information
Organize data
Select appropriate
presentation aids
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Presentations consist of
three parts
Opening
Body
Closing
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Purpose of opening
Good first impression to
gain attention and interest
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Importance of body
To convey majority of
information
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Function of closing
 Summarize main points
 Specify what audience
should do
 Conclude on positive,
professional note
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Keys for successful
delivery of presentation
Start positively
Remain calm
Use presentation aids
effectively
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More keys
Evaluate audience
feedback
End positively
Respond to questions
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Two additional types of
special presentations
Emceeing an event
Introducing a speaker
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Emceeing event
Welcome audience
Introduce people at head
table
Acknowledge dignitaries
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Rapping up
emceeing event
Moderate question and
answer session
Conclude event
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Introducing speaker
Identify purpose
Gather information
Develop presentation
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Remember to
Rehearse
Deliver introduction with
skill and confidence
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Place yourself in an
audience. What
would you be
expecting from a
skilled presenter?
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