Transcript INSTRUCTIONS AND FORMAT FOR THE MARKETING GAME …

INSTRUCTIONS AND FORMAT
FOR THE MARKETING GAME
FINAL REPORT
Marketing 2375
INSTRUCTIONS
 10 PAGE MINIMUM
 USE CHARTS, GRAPHS, EXHIBITS AS
NEEDED
 WRITTEN REPORT DUE ON DAY OF
PRESENTATION
 ORAL PRESENTATION SHOULD BE
SIMILAR TO CASE PRESENTATIONS
 ORAL PRESENTATIONS SHOULD BE NO
LONGER THAN 15 MINUTES.
FORMAT FOR WRITTEN REPORT
A. SITUATION ANALYSIS
1. MARKET TRENDS
2. MARKET SEGMENTS
3. COMPETITOR ANALYSIS
B. ANALYSIS OF RESULTS FOR EACH PERIOD
1. COMPETITORS
2. YOUR STRATEGIES
3. MARKET RESEARCH
C. MARKETING STRATEGY FOR SHORT RUN
1. TARGETS
2. MIX
3. MARKET RESEARCH
4. FORECASTS
D. LONG RANGE STRATEGY