Transcript MARKETING - KEY STRATEGIC ISSUES

MARKETING - KEY STRATEGIC ISSUES
• Who (which customer segments) should we
serve?
• What differentiates us from our competitors
in meeting the needs of our target customer
segments?
• When and where should we introduce new
products or services or enter new market
segments? When should we cut back our
products and services or withdraw from a
market segment?
• Why are we pursuing a particular marketing
strategy? What is our strategic vision for our
marketing efforts, and what are the values we
hold sacred in carrying out this vision?
• How will our competitors react to our
marketing strategy decisions? How should
we anticipate and/or respond to theirs?