Transcript Chapter 8 Negative Messages

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Chapter 8
Negative Messages
What strategy is used
for writing negative
messages?
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Krizan Business Communication ©2005
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The indirect writing
plan
Prepares receiver for
negative news
Gives details concerning
decision
Relates negative news
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Krizan Business Communication ©2005
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Why should the
sender of negative
news use positive
words for this type of
message?
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Krizan Business Communication ©2005
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Using positive words
Sets favorable tone
Makes message
acceptable to receiver
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Krizan Business Communication ©2005
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Why are receiver
interests and benefits
emphasized in
negative messages?
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Krizan Business Communication ©2005
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The message goal is
for the receiver to
Agree with negative
news
Accept decision as the
best alternative
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Krizan Business Communication ©2005
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Explain the following
statement:
“For effective
communication of negative
information, it is better to
say what can be done rather
than what cannot be done.”
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Krizan Business Communication ©2005
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Implying negative
information:
Softens bad news
Allows sender to present
negative information in
positive terms
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Krizan Business Communication ©2005
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Why should senders of
bad news messages
avoid apologies?
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Krizan Business Communication ©2005
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Apologies are
avoided because
they call further
attention to the
negative situation.
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Krizan Business Communication ©2005
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