Transcript Diapositiva 1

World Congress on
Communication for Development
Rome, Italy
October 25-27, 2006
Objectives
To bring together senior policy- and decisionmakers,
experienced practitioners, leading academics and
representatives from organizations supporting and/or
carrying out communication programs
Showcase the wealth of experience from around the world in
the field of C4D and its value-added to development
Demonstrate to the broader development community and
policy-makers the effectiveness of C4D in helping them meet
today’s most pressing development challenges
Objectives cont...
Build a set of recommendations on how to incorporate
Communication into development policy and practice
Develop an advocacy strategy for mainstreaming
communication in development policy/practice
Provide participants with a set of advocacy tools they can use
to make a compelling case for C4D to influence their
constituencies of management, policy makers, funders
Promote partnerships, networks and alliances for systematic
support, debate and dialogue to promote more effective C4D
practice
WCCD Session Themes
[working titles]
Health in a Time of Poverty
Communication for Good Governance
Communication for Sustainable
Development
New Frontiers in Communication
*Six sessions per theme + 12 Special Events/Hot Topics
Health in a Time of Poverty
HIV/AIDS, Sexuality & Gender: Message
and Voice
Immunisation: Success & Stagnation
Maternal, Child, & Reproductive Health:
Entitlement and Obligation
Tobacco: Smoke & Advertising
Communication for Good
Governance
Public Sector Governance
The Role of Media in Governance
Anti-Corruption & Institutional
Transparency
Voice & Accountability – The Demand Side
Communication for Sustainable
Development
Food Security, Rural Development &
Livelihood Strategies
Natural Resources Management & the
Environment
Poverty Reduction & Equity Issues
WCCD Organization
Host
Secretariat
Steering Committee
Scientific Committee
Advisory Body
Host
Secretariat
Steering Committee
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AMARC
Asian Media Information and Communication Center (AMIC)
Calandria
CECIP
Communication for Social Change Consortium
DFID
Europan Commission, DG Development
Exchange
Global Communication Research Association (GCRA)
Italian DG for Development Cooperation
SADC-Center of Communication for Development
Swiss Agency for Development Cooperation (SDC)
Soul City IHDC
UNDP
UNESCO
UNICEF
USAID
Scientific Committee
Chair: Prof. Jan Servaes
(BELGIUM/AUSTRALIA)
Silvia Balit (ITALY)
Guy Bessette (CANADA) Maria Celeste H. Cadiz (PHILIPPINES)
Nabil H. Dajani (LEBANON) Cees Hamelink (NETHERLANDS)
Robert Huesca (BOLIVIA/USA) Thomas Jackobson (USA)
Ullamaija Kivijuru (FINLAND) Rico Lie (NETHERLANDS)
Shuang Liu (CHINA/AUSTRALIA)
Eric Louw (SOUTH AFRICA/AUSTRALIA) John Mayo (USA)
Francis B. Nyamnjoh (CAMEROON/SENEGAL)
Levi Obijiofor (NIGERIA/AUSTRALIA) Raphael Obregon (USA/COLOMBIA)
Charles Okigbo (USA) Ricardo Ramírez, (MEXICO/CANADA)
Douglas Storey (USA)
Pradip Thomas (INDIA/AUSTRALIA) Thomas Tufte (DENMARK)
Robert White (TANZANIA) Karin Gwinn Wilkins (USA)
Mainstreaming Communication for Development:
Rationale, Evidence and Recommendations
An Advocacy Paper for Policy/Decisionmakers
Demonstrate the value C4D adds to development initiatives
and the evidence for its impact
Show them “what’s in it for me” with respect to effectively
addressing the development challenges they face
Propose a set of policy recommendations on how to
mainstream this discipline in development policies across
multiple development sectors
Advisory Body
[`50 Strategic partners including bilateral and multilateral
organizations, universities, NGOs and foundations]
Provide Comment/Feedback on Mainstreaming Study
Help identify key policymakers to participate in the
Congress and in the Policymaker’s Forum
Advise on the post-Congress Advocacy Strategy and
Mainstreaming Agenda
Follow up on the recommendations coming out of the
Congress in their respective organizations
Form basis of a Global Alliance on Communication for
Development [potential medium-term outcome]
Advisory Body [cont...]
As of today 27 organizations from five continents: Africa
(4), Asia (2), Europe (8), South America (3) and North
America (10).
AB includes a mix of academia, practitioners and policy
and decisionmakers: 1 bilateral, 3 multilaterals, 5 NGOs
and CSOs, 6 Universities/academic associations, 2
foundations, 4 UN agencies, 4 networks/alliances, and 2
research centers.
www.devcomm-congress.org
Thanks for listening and
we hope you can join us in Rome!