Transcript Meeting NEUM - Drinkadria.eu: Drinkadria.eu

COMMUNICATION AND DISSEMINATION PLAN
VISUAL IDENTITY
INTRODUCTION
The Communication and Dissemination Plan (CDP)
summarizes the objectives and main communication tools of
the DRINKADRIA project, through specific interventions
developed for the communication and dissemination of the
activities and of the project results.
The CDP has a strong focus on new technologies and aims to
maximize the tools available to the media and communication.
Meeting NEUM – 20-21-22.5.14 - NEUM
INTRODUCTION
DRINKADRIA is an international project. Therefore, the
communication strategy will have to take into account
different cultural variables against which the project will be
assessed: the cultural framework of the project is set in the
Adriatic basin.
Specific groups of stakeholders will be identified in the
project. To understand the specificity and diversity of the
countries involved, the process of identification of
stakeholders should be done both at country level and at
regional level.
Meeting NEUM – 20-21-22.5.14 - NEUM
OBJECTIVES
The general objectives of the CDP can be summarized as
follows: giving adequate communication support to the
activities of DRINKADRIA, as well as contributing to the
achievement of the project objectives, in particular through
activities aimed at communicating and disseminating the
project results.
The main purpose is to make available and accessible to the
interested public every output of the DRINKADRIA project. In
addition, the CDP foresees that the work done in the
DRINKADRIA project will be a useful tool for decision makers
and authorities.
Meeting NEUM – 20-21-22.5.14 - NEUM
OBJECTIVES
In order to foster the build-up of a strong partnership and to
overcome distance between partners, the CDP envisages
communication tools which will facilitate the development of
working groups in the various WPs. To this end, the set-up of
an internet platform specifically designed for this purpose will
be essential.
Furthermore it was developed a Visual Identity, a specific tool
that enables a coordinated vision of the project. This will
include the creation of a logo, graphic templates for each
process, a paper letterhead, presentation and report
templates
Meeting NEUM – 20-21-22.5.14 - NEUM
THE KEYWORDS
Adriatic basin: the belonging to the Adriatic basin is the most
important trait d'union between the project partners, a
cultural affiliation but mainly a geographical affiliation. It
means many common themes on which share solutions and
innovations.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE KEYWORDS
Network of Knowledge: One of the aims of the project is to
create a permanent network infrastructure that connect the
operators of the water sector, to foster a collective knowledge
on the best strategies for water resource management.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE KEYWORDS
Shared Know How: the network of knowledge is necessary to
realize a shared knowledge base between all actors in the
process of management of water resources, in a
homogeneous context both geographically and culturally as
the Adriatic basin. The sharing of solutions, ideas and best
practices can promote a general optimization of the process in
terms of sustainability.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE KEYWORDS
Best Practices: The project aims to identify some significant
best practices to be used as an example to solve similar
problems in other contexts. The final phase of the project
involves the construction of some masterplans,: the results of
these masterplans will be shared across the network of
operators.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE KEYWORDS
Creating the Brand: to transmit the values ​that describe the
project DRINKADRIA is useful to create a recognizable and
identifiable brand . The brand must communicate the
belonging to a group of subjects that looks up at a future
dimension of resource management. This brand must be the
interpreter of the values ​of sustainability, reliability and safety
of the service
Meeting NEUM – 20-21-22.5.14 - NEUM
THE KEYWORDS
New Media: a project with partners that come from different
countries cannot work without using all that technology
available for working in team, even from remote locations.
The new media also help to make more accessible the outputs
of the project
Meeting NEUM – 20-21-22.5.14 - NEUM
TARGET AUDIENCES AND
POSITIONING
A good communication require a clearly identification of
target audiences. The DRINKADRIA communication is aimed to
different audiences and involves different levels of complexity
of the message. In a first analysis, communication
DRINKADRIA has three target audiences:
DRINKADRIA partners
Stakeholders
General public
Meeting NEUM – 20-21-22.5.14 - NEUM
TARGET AUDIENCES AND
POSITIONING
DRINKADRIA is an innovative worktable that involve all roles
engaged in the management of water resources:
the authorities that place the needs
the research that identifies the tools
the handlers/operators that implement the solutions
Meeting NEUM – 20-21-22.5.14 - NEUM
TARGET AUDIENCES AND
POSITIONING
To improve the penetration of the message in the
communication and dissemination, and for a detailed analysis
of the positioning will then be commissioned a marketing
study/analysis.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE INSTRUMENTS OF
COMMUNICATION
Meeting
Reserved for beneficiaries and associated, the meetings are
for teamwork and internal communication.
Workshop and roundtables
External communication activities: workshops and
roundtables are addressed to different categories of
stakeholders.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE INSTRUMENTS OF
COMMUNICATION
Final Conference
Final Act of the project is the communication of the results to
the outside
Media Relations
The most important steps of the project are explained to the
public with communication to the media through press
conferences or press releases
Meeting NEUM – 20-21-22.5.14 - NEUM
THE INSTRUMENTS OF
COMMUNICATION
Logo
The beneficiaries have adopted the logo DRINKADRIA
between 4 proposals drawn from the designate graphic
company. The logo represent the symbol of the core values ​of
the project, to "make a team", working with a significant
sustainable approach.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE INSTRUMENTS OF
COMMUNICATION
Web Site
The website is the main source of information about the
project and an important tool for the workgroup. The site is
divided into two sections, one public for free access and one
private access, reserved for beneficiaries and associated.
The public section provides general information about the
project; outputs and documents produced by the various
partners are also ​available with all the information related to
the performance of the work, including meetings, workshops
and roundtables.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE INSTRUMENTS OF
COMMUNICATION
Web Site
In the private section, which is accessed only after logging in,
there are some tools that enable teamwork between partners
also from physically distant locations.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE INSTRUMENTS OF
COMMUNICATION
Monograph
At the end of the project, a monography that described the
results achieved, the outputs and deliverables documents will
be published.
Layman Report
A Layman report, a summary document intended for a nonspecialist audience, will be spread over.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE INSTRUMENTS OF
COMMUNICATION
Brochures
Brochures and information leaflets about the project will be
published during the project: the publications will be write
with different level of complexity, one with a view on nonspecialist audience about the general meanings of the project
and other oriented to more technical interlocutors. Brochures
and leaflets will be implemented initially in English language
and then translated into the various languages ​of the project.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE INSTRUMENTS OF
COMMUNICATION
Teaching Material
To develop the educational potential of the project, materials
aimed at the dissemination in an educational context of the
values ​of sustainability and proper management of crossborder resources will be prepared.
Folders and gadgets
For events associated with the project, folders with logo
DRINKADRIA and gadgets to be distributed to the guests, will
be made available.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE INSTRUMENTS OF
COMMUNICATION
Banners, rollup, posters
To ensure adequate visibility of the brand in any events, will
be made available banners, rollup, posters with the logotype
and the most importante information of the project.
Conferences and seminars
DRINKADRIA will ensure his partecipation in conferences and
seminars related to to the project’s topics.
Meeting NEUM – 20-21-22.5.14 - NEUM
THE INSTRUMENTS OF
COMMUNICATION
Informational and promotional video
DRINKADRIA will make promotional and informative videos to
support public disclosure.
A DVD that contains all the videos of the project can become a
good gadget to be distributed to guests
Meeting NEUM – 20-21-22.5.14 - NEUM
RESULTS MEASUREMENT
The results of communication activities should be monitored,
measured and evaluated in the various phases of the project
and for this is very important the collaboration of all partners.
Meeting NEUM – 20-21-22.5.14 - NEUM
RESULTS MEASUREMENT
Website
Access to the website will be continuously monitored: all the
indicators made available by the real time analytics tools
(geographical origin, referrers, number of downloads, etc) will
be analyzed.
Meeting NEUM – 20-21-22.5.14 - NEUM
RESULTS MEASUREMENT
The partners will provide periodic reports on:
 quantity of material produced and distributed (brochures,
folders, banners, posters, etc.. etc.);
 quantity and type of events in which the material is
exposed and distributed, with photographic support of the
places where the units are sold or where they are installed;
Meeting NEUM – 20-21-22.5.14 - NEUM
RESULTS MEASUREMENT
The partners will provide periodic reports on:
 press conferences and meetings with the press. The report
shall contain a list of the media in attendance and a copy of
the information material distributed;
 press releases; The report should include a copy of the
material submitted and the list of recipients;
Meeting NEUM – 20-21-22.5.14 - NEUM
RESULTS MEASUREMENT
The partners will provide periodic reports on:
 daily press review of all media that can detect the presence
of the DIRNKADRIA project (newspaper, radio, tv, etc)
 public events: the report must contain the agenda, the
material distributed, the list of participants and some photos
of the event.
Meeting NEUM – 20-21-22.5.14 - NEUM
FINANCIAL RESOURCES
development of the plan
53,870.11 EUR
external communication
446,765.15 EUR
website
116,282.77 EUR
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
DRINKADRIA Logotype
is the core element of visual identity
system. The logo must not be altered
or used together with other elements,
except in the cases as provided herein.
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
Construction of logotype
"DRINKADRIA" logotype consists of an
upper part and a lower part, both
contained in a rectangle. The upper
part consists of eight elements that are
regularly repeated around the same
vertex. The lower part is centred with
respect to that overlying. The logo
must neither be altered nor used
together with other elements, except
in the cases as provided herein.
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
Clearspace
The logotype legibility is clearer if the
logo is surrounded by sufficiently large
space. The minimum space to be kept
between the logotype and other
possible elements (such as the text,
photos, etc.) is defined by the height
of the vertical bar of character “A”, as
shown in the figure. Such space is
considered to be minimum and,
therefore, when possible, it can be
increased.
Meeting NEUM – 20-21-22.5.14 - NEUM
A unit of measure
VISUAL IDENTITY
Alignment and logotype minimum
distance
The alignment may be horizontal
(alignment on the base on right or left)
or vertically centred, but the minimum
distance is always defined by the
height of the vertical bar of the
character “A”. It is recommended to
use the horizontal rightaligned version.
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
The positive version
The coloured version is the most used.
The black and white version is used if
black is the only printable colour (fax,
white-and-black printers) or else if the
logotype in colours is not clearly
readable..
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
The reversed version
The coloured version is the most used.
The black and white version is used if
black is the only printable colour (fax,
white-and-black printers) or else if the
logotype in colours is not clearly
readable
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
Typographic alignment
Logotype can be located on a
colour-painted background or else
on an image, using the reversed
version. The possible cases and the
use of the logotype appropriate
version are shown in short below. If
the logotype is reproduced on a
photographic background, it must
be located in a position which
ensures the maximum legibility
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
Combination with other brands The
best legibility is when the logo is
surrounded by sufficiently large
space. The minimum space to be
kept between the logotype and
other possible elements (such as the
text, photos, etc.) is defined by the
height of the vertical bar of
character “A”, as shown in the figure.
Such space is considered to be
minimum and, therefore, when
possible, it can be increased.
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
Legibility
"DRINKADRIA" logotype must be
legiblealso when it appears in the
minimum size format. It is
recommended not to use the
logo smaller than the minimum size
allowed.
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
What not to do
A change logotype proportions or
composition
B modify or distort the logotype
C change the colours or the fonts of
the logotype
D minimize the visibility using the
version not appropriate for the
situation
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
Corporate colours
The logotype can be reproduced
using the CMYK color model in
accordance with the percentage
given, pantone colour and
three-colour.
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
Arial
The fonts to be used are Arial
Regular and Arial Bold. These fonts
have been chosen, because they
are easy to find and available in
many languages, both on
Macintosh and Windows systems.
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
Specific applications
The upper figure consisting of eight
drops can become a decorative
pattern for banners, covers and so
on, but this never replaces the logo
itself. It can be cut and used but
only in half, except as provided in
tables herein.
Meeting NEUM – 20-21-22.5.14 - NEUM
VISUAL IDENTITY
Logo application
Corporate image
Meeting NEUM – 20-21-22.5.14 - NEUM
Meeting NEUM – 20-21-22.5.14 - NEUM