Transcript definitions

Introduction to Media Studies
SoSe 2011
Mag. Klaus Heissenberger
North American Literary and Cultural Studies
Universität des Saarlandes
Models of ‘communication’
Shannon und Weaver (1948):
sender
message
receiver
Models of ‘communication’
„Lasswell formula“: Harold Lasswell,1948
„Who says what in which channel to whom with what effect?“
e.g.:
Media definitions
Compare definitions from German media studies
(‚Medienwissenschaften‘) textbooks:
What (which definitions, which media listed as examples) illustrate
very ‘narrow’ and very ‘broad’ definitions of ‘the media’?
Which ones are optimistic, neutral, or pessimistic about the
usefulness of the media or the effects of media?
Media?
Media?
active vs. passive role of the audience/consumers
identity: empowerment < > disempowerment
Models of ‘communication’: Circuit of Culture
Media consumption
See Burton 7, “Why people watch what they do”