Transcript Harold Lasswell`s Model

Harold Lasswell’s Model
• Harold Lasswell’s model (1948) is a symbolic
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verbal model.
The verbal model is simply a model stated in
words which take the form of a series of
questions.
The model introduces several highly significant
variables in the communication process
Thus useful for focusing on different areas of
communication research.
Harold Lasswell’s Model
• The model is represented as:
• Who say –what - in which channel - to whom - with what
effect
• Lasswell’s model is perhaps the most widely
quoted of all models of the communication
process
Harold Lasswell’s Model
• It can be used for the analysis of mass
communication and identify research areas
• Who - Identification of the source
• What - analysis of the message content
• Which channel choice of channel
• To whom - characteristics of the audience
• With what effect - evaluation of its effects
Harold Lasswell’s Model
• It is the ‘effect’ that the model emphasizes the
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most
Effect implies an observable and measurable
change in the receiver that is caused by
identifiable elements in the process
Changes in one of the elements will lead to
change in the effect.
Harold Lasswell’s Model
• This represents the linear sequence which
is largely built into standard definitions
• As represented in early theorizing in mass
communication
• The general assumption is that
communication works towards integration,
continuity and order of society