Transcript Video Conferencing

Video Conferencing: A
Strategic Differentiator
in your UC strategy
Tim Rubert
Senior VP Managed Services
BT Conferencing Video Business Unit
Unified communications helps people
work better together
Team workspaces
Messaging
(voice mail, email,
Fax, speech)
Integrated workflow applications
Documents & files
Presence
& status
Calendaring
Instant
messaging
Video
Web/data conferencing
Voice
Mobility
Source: Wainhouse Research, 10/07
Audio conferencing
Communication Hierarchy
What can video do?
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Make knowledge workers more productive
Reduce meeting costs
Save the environment
Promote flexible working
Get to market faster
Improve communication
Pull organizations together
Today’s Perception
Most Video Communication is:
Unreliable
Difficult to Use
Expensive with Declining Usage
A growing market
Video telepresence
High-end videoconferencing systems (for example,
from HP, Cisco, Teliris and others) that utilize large,
high-definition (HD) displays and components to
show life-size images of participants in meeting
rooms or suites have proven significantly more
effective than earlier generations of
videoconferencing technology in providing a strong
sense of in-room presence between remote
participants. High cost is currently the barrier to
broader adoption.
– Gartner Highlights 27 Technologies in the 2008 Hype Cycle for
Emerging Technologies – Aug. 11, 2008
The video conferencing market experienced growth
approaching 30% in ’07
– Wainhouse, 2008
Technology is Changing and Improving
to deliver a Higher Quality User Experience
And generally speaking, today this experience is NOT GREAT
The UC Video Evolution
The Equipment
The Network
High
Definition
Costs are
Declining
Adaptive
Solutions
High BW now
Available
Immersive
Solutions
Private & B2B
The Interface
Local I/F Still
Diverse &
Complicated
User Assist
Model
Prevalent
Self Service
Model is
Optimal but
Rare
Trends driving video market maturity
High definition is driving a technology refresh
• CRT displays are no longer manufactured
• By 2009, all TV broadcasts will be digital
• By 2010, 81% of all US households will have HDTVs
• Continued migration from ISDN to IP is paving the highway
• Immersive Room Sales are rising
Managed Services accelerate ROI
• Analysts predict 2008 will see an increase in managed
services within IT/Communications (MSP mentor and eweek)
due to:
– Competitive global market and economic downturn causing
businesses to increase cost reductions
– Increasing demand for online storage and on-demand services
(software as a service)
– Infrastructure upgrades to new technology
Enterprise scale adoption = ROI
• The User Experience will drive Video
Centric Enterprise Culture
• Enterprise Culture will drive User Adoption
Rate
• User Adoption Rate will result in a favorable
ROI for the technology.
End User adoption evolution
Superior value
Return on Investment
• Increasing usage
Maximize
Return on
Investment
New User
Experienced User
Super User
1-10 systems
11-100 systems
Out-tasked
100+ systems
Fully-managed
Hosted
Time
– Works as needed
– Simple and easy
• Reduce cost over
time
– Decrease reliance
on
onsite resources
through remotecentric support
– Standardize on
common IP
platform
Today’s Benefits of Video
• Financial Benefit – the bottom line
• Social Benefit – Going green
• Strategic Benefit – Hierarchy of
Communication
Financial Benefits
Drivers
 Tighter connections with
customers, suppliers and
partners
Customers
 Faster decision making
and time to market
 Increased supply chain
intimacy
Supply Chain
 Competitive advantages
 Transforming how
business is done
 Employee Productivity
and Quality of Life
 Cost Avoidance
Partners
Social Benefit
• Corporate Social Responsibility
– Importance of being a global
citizen
• Brand value
– Over half of global consumers
more likely to purchase from
companies with strong
environmental reputations
• Access to talent
– 80% of people prefer to work for
organizations that are
environmentally friendly
– Raise employee morale
– Engage and empower
employees
Environmental Focus
• 8 bills pending from Congressional
Science and Technology
Committee, outlining incentives
and tax credits for business and
consumers
• Europe is leading the way with
customer requirements that are
becoming business critical
• Leading American & International
corporations committed to green
initiatives
– Wal-Mart
– General Electric
– Procter & Gamble
– Kimberly Clark
Source: Roger Braithwaite, University of Manchester (UK)
Strategic Differentiator
• Carefully matching the communication medium to the message is
critical to the success of communication
• There are significant hidden costs of poor communication
• Non-verbal cues delivered face-to-face (in person or over video), can
determine the success or failure of communication
• The collective success or failure of communication within an
organization has a dramatic effect on ROI
Video is an vital collaboration compenent of a
corporations UC strategy.
Using Video as a strategic differentiator can
significantly influence company culture and create
a competitive advantage
Thank you!
Questions or Comments?