Transcript Overview del mercato mobile business in Italia

BT Mobile 2.0
Roma, 13 settembre 2007
BT’s mobility journey
Mobile 2.0 (UCC)
Evolution
Value added services, Collaboration, Presence,
Messaging, Conferencing
Higher Productivity and breaking down of
technological barriers
Integration and Convergence of services, platforms
and technologies
Current evolution (wireless access
to company’s applications)
Increasing data connections
Increasing intra-communities communications (clients,
employees, suppliers)
Rapid evolution of handsets & access technologies
Traditional (separate fixed and
mobile worlds)
Real Time Communications
Network availability
Voice and Messaging Communications
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What is Mobile 2.0 ?
• Seamless communications (neutrality of access and device): you don’t
need to worry about where you are or what you have to use to effectively
communicate.
• Same User Experience: you can use a fixed phone, a Soft-phone or a
mobile Phone with the same functionalities, profile and usability
• Customer Centricity: you decide how you want to be reached
• Wider Communications Experiences: you efficiently exploit the widest
range of ways to communicate (fixed mobile voice, email, instant
messaging, sms, audio video conferencing, collaboration)
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Mobile’s role in BT service portfolio
Fixed Voice
Mobile Voice
Mobile Data
Unified
Communications
Fixed calling
Mobile calling
Internet
Push email
Fixed voicemail
Video calling
VPN access
(Intranet)
Fixed
conferencing
SMS & MMS
Fixed VAS
Mobile
conferencing
Etc…
Mobile voicemail
Etc…
Integrated voicemail
Presence
Backup
Instant messaging
Machine 2 Machine
applications
Localization
services
Etc…
Etc…
Convergence
The launch of mobile services allows BT to
complete the BT Convergent proposition
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Positioning and value proposition for BT: “Why MVNO?”
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BT Italy is well positioned in Italy as the only Telco Operator one hundred percent dedicated
to the business market
BT Italy is leader in offering convergent solutions (FMC, IP Telephony.; IP Centrex, UCC)
BT already sell complex solutions to their customers by using their direct sales channel (top
market) and indirect sales channels to reach SME and SOHO
Many of our customers are asking for a full outsourcing of their telco services (including
mobile services)
There is a strong opportunity for BT to become the first Telco
Operator in Italy, fully dedicated business market, with an integrated
offer, both Mobile and Fixed, and with innovative and competitive
convergent solutions
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Negotiation background: “why Vodafone?”
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BT asked all MNOs to provide access to their mobile networks. Some of them were willing to
negotiate; some of them refused to start talking. It has been defined a MoU with H3G which was
however never signed
•
February 27, 2007 BT Italia (“BT”) and Vodafone Italia (“VO”) entered into a memorandum of
understanding for the purpose of enabling – through the provision of certain access services to
VO network - BT to perform mobile services in its capacity of ESP(“MOU”).
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High Level Project Plan
15/052007
Processes and
Systems
Developments
Processes
design
30/052007
User
requirements
Network
Developments
Vendor
Selection
End of 2007
30//07207
Feasibility
study
Hardware
procurement
Implementation
Installation and test
Network Design
Go-to-market
Plan
Product
Plan
Sales plan
Communicatio
n
Plan
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Sometimes innovation is ineffective …
5 Voicemails!
Meetings All Day
“Have a Minute?”
u there?
15 Attachments!!
20 E-Mails!
Information Overload
• Too many devices
• Anywhere/anytime
Technology Limits
• Disparate solutions
• Disparate access
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Why does BT make the difference ?
• Managed Messagging
• AAI, OneSecurity
• Internet Data Center
People
Employees
• IP Telephony
• MobileXpress
• Corporate Fusion
Suppliers
Customers
Partners
Devices
Applications
PDA
Email
LOB Apps
PC
Enterprise
Personal
PBX/Centrex
Database
Telephone
Laptop
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IP centrex
Lan Management
BT Business Voice VIP
MPLS
……….
Mobile Services
Web Server
Infrastructure
A convergent and integrated
approach for every Business
Communications need
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The concept
Collaboration
Messaging,
(email, IM, UM)
PC
PDA
Desk Phone
Telephony
Whatever
you’re using
Blackberry
Whatever
you’re doing
Contact Center,
IVR
Mobile
Phone
Audio
Conferencing
Wherever you are
At your Desk
In the Air
Branch Office
On the Road
At Home
Head Office
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The path towards UCC is certainly complex and customers need to work with
experienced partners
Traditional Data
Infrastructure
• Private
Line
• Frame Relay
• ATM
• Any-to-Any
• Class of
Service
• Gigabit/s
• Home-worker
• Roaming
• Reduced
Building Estate
Messaging,
Collaboration
& Conferencing
Converged
Voice & Data
(Network)
Unified
Communications
Converged
Fixed & Mobile
IP Enabled
Voice Estate
Traditional Voice
Estate
• IP PABX’s
• IP Handsets
• Integrated
Applications
• Greater
Efficiency
Converged
Flexible
Worker
MPLS Data
Infrastructure
• PABX’s
• Voice VPN’s
• Key systems
• Security
• LAN/WLAN
• VoIP
• Hosted IPT
•Site & Net FMC
• Web
• Audio
• Video
•Mail
•Voice mail
•Push Mail
•SMS
•Fax
•Instant Mess.
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Bringing it all together
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Bringing it all together
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