Transcript HD/Telepresence

Fulfilling the Promise of Interactive IP Video Communication
Presentation for TERENA
The Video Conferencing Industry
 HOT but still, the Slowest Emerging Market!
 Why? - User Experience
 It needs to look real to feel real
…That means HIGH QUALITY and very low delay
 It needs to be affordable
…That means PENNIES/minute
 It needs “universal connectivity”
…That means calling from anywhere to anywhere
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Layered Media Value Proposition
 Dramatically Lower Cost with Software based H.264 SVC (G) solution
 10X price/performance improvement
 Resilience and performance
 Extensive intellectual property
 Significant Quality Improvement (HD/Telepresence)
 Resilience
 Delay
 Scalable Service provider deployment possible including Multipoint
 Unified communication: from Tele-presence to Mobile device in one
conference
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Video Conferencing Market Revolution
Resolution
High
Definition
Cisco, HP, Polycom
Tandberg, LifeSize
Standard
Definition
Quality
Interactivity
$10K-$300K
Endpoint
Existing Technology
All Vendors
Price-Performances
-Interactivity
Cisco, Microsoft,
Nortel, Avaya,
Skype, Yahoo, AOL,
Adobe
Low
Definition
10
1000
10,000
1,000,000
Number of
End Points
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Conventional vs. Scalable Coding
Conventional Coding
Significant Impact
Scalable Coding
Minor or No Impact
Low Reliability Channel
High Reliability Channel
5
Compare H.264 SVC with conventional H.26X
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Native Rate Matching
High Resolution
High Frame Rate
SVCS
1.5Mbps
LMI
Server
SDK
High Resolution
High Frame Rate
Medium Resolution
High Frame Rate
512Kbps
Medium Resolution
Medium Frame Rate
256Kbps
Low Resolution
Low Frame Rate
128Kbps
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Traditional
Software Video
Router Solution
replacing MCUs
Delivers Real Time Interactive Video Even With Packet Loss
Eliminates MCU hardware cost and transmission delay
End-User 1
MCU
ENCODE
SVC
DECODE
End-User 2
DECODE
ENCODE
SVC
COMPOSE
ROUTE
LMI SVC Server
ENCODE
Packet Loss
Sensitivity
Requires Dedicated
Network
DECODE
End-User 3
X
SVC
High Cost
High Delay
Requires Dedicated
Hardware
Costly Solution. User Experience Can Be Frustrating.
LMI vs. Traditional Technology
Traditional
Layered Media
Packet loss usability
threshold
<3%
>50%
Conferencing delay:
End-to-end delay:
Result:
>200ms
>400ms
Non Interactive
=20ms
<150-200ms
Interactive
MCU Cost
$3,000-$8,000/port
$300-$800/port
HDTV Endpoint
$8,000K-$300,000
Specific HW
PC + HD camera
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Affordable, High Quality IP Video…At Last!
Layered Media HD quality, transmitted over 1.1Mbps, using a lap-top computer
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Business & interactive Video…the Postcard
 Fixed - Mobile networks are converging
 Data, voice and Video applications are converging to deliver Unified
Communications
 Web 2.0 and Business Applications are converging to create more
interaction and real time communication
 H.264 (AVC) is the video standard
 Video is HOT
 Great!! Soon interactive video is available everywhere and will be
part of the day to day communication
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Business and Interactive video… the Reality
 Customer expectations in terms of quality and ubiquity are jumping :



SD is the minimum,
HD is the wish
Everywhere is the rule
 An H.264 AVC infrastructure is not scalable or flexible enough to
deliver HD or even SD over shared fixed and mobile networks, how
to connect Telepresence with CIF Mobile?
 There is a disconnection between what the industry is pitching and
what it can deliver using existing standard
 Pressure is big enough for a new standard to emerge: H.264 SVC
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Consumer market is facing the same challenge
 Broadband internet is available on PCs and Mobiles
 TV and internet are merging, raising the bar in terms of Real Time
Video Quality expectations
 Web 2.0 social interaction model is the rule
 Web 2.0 + TV over the internet makes Real Time, High Quality Video
interaction from any device the KILLER APPLICATION
 This means Interactive HD or SD video must be made widely
available ASAP
 H.264 AVC can’t do it
 Pressure and timing is right for H.264 SVC to emerge
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H.264 (G) The Unified Video Communication Standard
Executive Desks
HD conferencing
HD/HD
Corporate PCs
HD/SD
IP VideoPhones
HD/SD
PRIVATE IP / BUSINESS
Including wireless
ONE conference
H.264 SVC (G)
PUBLIC INTERNET
Including wifi
Telepresence
Rooms
HD/HD
MOBILE NETWORKS
3G+, HSDPA
Regular PCs
Nomad PCs
HD/SD
3G+/HSDPA Mobiles
HD-SD/CIF
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Intellectual Property
 Extensive – 25 patents
 Encoder patents
 MCU patents
 Hard to circumvent
 First team of experts in scalable coding, VoIP and video
conferencing to bring these disciplines together to deal with the
problem
 Cover all the essential functions need to replace traditional MCU
in the scalable coding domain
 Enforceable
 Heavily dependant on client / server interaction – exposed to
network element
15
LMI SDK Architecture
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Market Feedback
 80 leading companies in




IP PBX
IM
Video conferencing
Web conferencing
 Different aspects of the technology evaluated
 100% agreed SVC is a great plan
 1/3 have an immediate interest and are in evaluation process
 No competition identified
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Technical Team
 The team includes
 12 Ph.D video compression and IP communication
 4 former and current editors of MPEG and ITU-T standards
 Track record of 70 pending and issued patents in the video compression and
communication space
 Brought to market the most widely deployed IP video conferencing solution
 Research team:
 Alex Eleftheriadis, Chief Scientist, former editor of the MPEG-4 Systems
 Thomas Wiegand, Advisory Council, Editor of the H.264/AVC/SVC video
coding standard, Associate Chair of MPEG Video
 Henning Schulzrinne, SIP inventor
 Michael Horowitz, first to implement H.264 real time codec
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Conclusion
 Layered Media provides a definitive solution for internet
based video communication and conferencing
 Results go beyond anything possible with traditional
solutions in all measures of price / performance
 Technology is provided as easy to integrate SDK
 Layered Media developed a wide IPR portfolio for SVCbased video communication
 LMI’s team include the world’s leading experts in video
coding and communication
 We are committed to apply SVC into any communication
network and device
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If you remember only one thing…
Layered Media developed a novel, unique and standardbased technology with strong intellectual property.
Layered Media is transforming video conferencing by
delivering very high quality at significantly lower cost.
“The future is here. It is just not widely distributed yet.”
- William Gibson
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THANK YOU!
LAYERED MEDIA EMEA
[email protected]