Transcript Communication and Media - Anglican Network in Canada

Communication:
Working with media
Understanding media
• We need media to communicate our
story
• Reporters are professionals with a job to
do – get a good story
• On tight deadlines
• Generally try to report both sides (fair,
balanced)
Media spokespersons
• Only authorized spokespersons can speak
on behalf of the Network
• Churches should select and authorize
spokespersons to speak on behalf of the
congregation
• Well-informed, well-spoken, gracious, and savvy
• Everyone should know who the spokespersons
are
Preparing for an interview
• If call is unexpected, arrange a call back time
• Know what you want to achieve; focus on
your audience
• List your 1-3 talking points
• Think through possible questions
• Relax. Adjust your attitude. See opportunity.
• Muster prayer support
• Create a quiet, uncluttered interview “space”
Ground rules
• Everything said to a reporter is “on the
record”
• Don’t say “no comment”; If you can’t
comment, explain why
• Never say anything you don’t want to see in the
newspaper or hear on TV or on the radio
• Don’t repeat negative questions
• Don’t use loaded words
• Don’t allow words to be put in your mouth
Interview tips
• Focus on your 1-3 talking points
• “Bridge” from answers to your key point
• Don’t be afraid to repeat yourself
• Summarize
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Use direct, simple answers - Avoid jargon
Support your points with facts & examples
Take your time and don’t be afraid of silence
Watch your body language
Bridging
• Bridging options
• Answer question briefly, then bridge
• Bridge immediately
• Examples of bridging to key points
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“The important thing to remember is… ”
“The real issue here is …”
“I don’t know about that, but I do know that …”
“That’s false. But what is true is …”
Key talking points
• Biblically-faithful Canadian Anglicans have
an option that will allow them to remain fully
Anglican and in full Communion
• This development is part of a global
realignment within Anglicanism precipitated
by a fundamental theological dispute
• The Anglican Network in Canada stands
firmly in the mainstream of global and historic
Anglican and Christian teaching
Communication support
• Network communication advisor
• Liaise with the media
• Offer churches and spokespeople advice
• Help develop talking points
• Information
• Website
• Newsletters
Communication
In your parish
Conference materials
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Video of Archbishop Venables
CD of PowerPoint presentations
Presenters’ handouts
DVD of conference sessions
to
come
Other resources
• Network website with links
www.anglicanetwork.ca
• Network newsletter
• Membership package
• Fact sheets