Transcript DownloadCrisis Management in PR

Quickies on Communication
CRISIS MANAGEMENT IN P R
WHAT IS CRISIS MANAGEMENT?
WHAT IS CRISIS MANAGEMENT IN PR?
A crisis can be very damaging for any entity particularly in the media space
We can think of umpteen examples of how large companies have been impacted
during times of crisis
Their market value deep dives during such situations
The companies are under intense scrutiny during such times
CAN A CRISIS BE AVERTED?
CAN A CRISIS BE AVERTED
While one cannot predict a crisis always – one can definitely be prepared for
eventualities
It is in the interest of every company that operates in the media space to have a
sound Crisis Management strategy
Crisis Management programs require an intense understanding of the operations of a
company and thereafter developing contingency processes to avert such situations
It also requires proactive and strategic messaging in the event that a crisis does strike
HOW WE CAN HELP YOU?
HOW WE CAN HELP YOU
Preempt possible crisis situations
Develop a crisis management manual for your firm - taking all kinds of adverse
situations into consideration
Groom a team that is always on alert for possible situations that can arise in the
media
In the event of a situation - roll out a campaign proactively to contain it and to
prevent further damage
Take all preventive efforts to avert possible situations that can impact the company’s
image in the media
Brief spokespersons and decision makers on being prepared for a crisis situation and
the steps to be taken in the event of one
THANK YOU!
For more information:
Star Squared PR
Mob: +91 98451 76974
Email: [email protected]