Transcript OUTLINE - Project HOPE

Development of National
Tuberculosis Communication
Strategies in Central Asia
Jamilya Ismoilova, Kayt Erdahl, Gulnora Rasulova, Saodat Koymova
Project HOPE, Central Asia Regional TB Control Project
October 27, 2008
Presenter disclosures
Kayt Erdahl
(1)
The following personal financial relationships with
commercial interests relevant to this presentation
existed during the past 12 months:
“No relationships to disclose”
Central Asia
Background
• Existing strong relationships with National
Tuberculosis Programs in Central Asia
• Collaboration with Johns Hopkins University/Center
for Communication Programs
• Need for greater coordination among key
stakeholder agencies
• Limited capacity among key policy and implementing
actors in communication strategy development
Objective
To use communication, advocacy and
social mobilization to support and enhance
existing components of the DOTS strategy
for maximum impact on national
tuberculosis (TB) control
Country-specific process
P-PROCESS
Methods
1. KAP survey among health providers, TB
patients and general population
2. Formation of IEC Thematic Working Group
(TWG) for TB
3. Analysis of current situation and TB programs
4. Workshop to initiate the design of National
Communication Strategy (NCS)
5. Evaluation of existing IEC materials
Thematic Working Groups
• Formally established within National TB Programs
• Multi-sector representation achieved
• Data (current TB situation, communication program)
analyzed by TWG
Findings & Recommendations
• Findings used to
guide strategy
development
• Recommendations
developed for
adapting/revising IEC
materials
• TB NCS developed
Sample of Communication Behavior Framework
Problem
Target
Audience
Doctors
TB and PHC
and nurses Doctors and
lack needed Nurses
counseling
skills
Communication Messages/
Objective
Key Points
Materials/
Activities
Responsible
Organization
Improve
counseling skills
of health
providers
1. IPCC training
for all health
workers
2.Development
of counseling
flipchart
MOH,
International
and local
NGOs,
Medical
colleges
Better
understanding
of TB treatment
and prevention
depends on
information
given by you,
the health
provider, during
counseling
Results
• NCSs now guide and coordinate integrated,
comprehensive communication activities
addressing prioritized audiences for
tuberculosis prevention and control
• The TWGs coordinate and monitor IEC/BCC
activities
• The NCS will act as a living document, to be
adapted in response to new research and
circumstances
Recommendations
Elements for development of a successful NCS
should include:
•KAP study
•Formation of multi-sector TWG
•Collaborative analysis of KAP data and current
TB situation
•Assessment of IEC materials
Conclusions
• A strategic approach to designing and
implementing IEC/BCC activities can
contribute greatly to reaching the overall
goals of the National TB Program
• Incorporating local stakeholders into the
process leads to sustainability
Questions?
Thank you
Contact information:
Jamilya Ismoilova, [email protected]
Kayt Erdahl, [email protected]