Transcript Document

History
“In 1912, the Adventist Church world headquarters hired
Baltimore Sun newspaper reporter Walter
Burgan to establish the Bureau of Press Relations, the
precursor to today’s Communication department.
Church administrators realized they needed help in
responding to the media’s attacks on church doctrines.
Leaders realized the importance of having a specialized
professional to respond to media—someone who
could speak their language.” ANN Style Guides 2014
Purpose
To create a favourable image of the church,
its mission, life, witness and related activities
by using the most effective means of
communication.
Theme
“Building bridges of hope.”
The Communication Department
is Responsible for:
Websites
Printing
Marketing and
Advertising
Photography
Video Production
Reporter
Graphic Designer
Public Relations
Media Liaison
Image Guardian
Information
Technology
Andre Brink
“But to sum it up, I’d say that
someone who serves as a director
of communication is really just a
brand advocate.”
What is a Brand?
“a person’s gut feeling about a
product, service or company.”
“a brand is not what YOU say it is
It’s what THEY say it is.”
The Church Communicator
Successful church communicators are
attuned to the pulse of their church and the
culture outside of the church and strategize
ways to build bridges from their community
to the church.
The Church Communicator
They are passionate about the church’s
vision and care about how it translates to
people inside and outside of the church.
They defend it. They design it. They care
about it. It keeps them awake at night and is
a reason for them to get out of bed in the
morning.
John Jantsch
“Branding is the art of becoming knowable,
likeable, and trustable.“
"Your life bears a message. A message of
hope and redemption. But, before people in
your world encounter your message, they
encounter you."
Kem Meyer
Your church has a message. A message of
truth, hope and purpose. But, before people in
your congregation or community encounter that
message, they encounter your church.
Your job, as Communication Director, is to find
the things in your church that attract people to
the message and remove the things that repel
them.
Strategic Imperatives
1.
2.
3.
4.
5.
6.
Spiritual Growth and Unity
Evangelism and Discipleship
Youth Empowerment
Stewardship and Development
Education and Training
Quality of Life and Community Impact
Roles and Functions of
Local Church
Communication
Department
Roles and Functions of Local
Church Communication Secretaries
1. Knows and understands the Mission and
Vision statements of the Conference
2. Knows and understands the Strategic
Plans (Conference)
3. Collaborates with the Conference
Communication Director
Roles and Functions of Local
Church Communication Secretaries
4. Ensure that information and reports on
church activities are communicated
internally and externally.
5. Ensure media relationship and coverage
of major church activities
6. Presents a favourable image of the
Church
Roles and Functions of Local
Church Communication Secretaries
7. Directs the writing, editing and printing of
church publications (Bulletins,
Magazines)
8. Ensures that church’s Website, Social
Media Accounts and Notice Boards are
kept current
9. Access and shares relevant information
with appropriate personnel
Roles and Functions of Local
Church Communication Secretaries
10.Functions as the official photographer for
the church
11.Produces or oversees the production of
PowerPoint, video or audio programmes
for the church
12.Gathers and disseminates news,
including announcements
Roles and Functions of Local
Church Communication Secretaries
13.Ensure that the church sign, letterheads and
other relevant stationaries meet identity
standards
14.Record for posterity people of interest
15.Maintain a friendly, cooperative relationship
with other communication personnel
16.Present periodic reports to the church
business meeting
What CJC
Comumunication is doing
Website
• Website (www.centralja.org)
• Up-to-date news on happenings in the
conference
• Information on all Churches
• Information on Administrators and Ministries
of the Conference
• Resource materials
Social Media
• Facebook: Connects with over 4,000
persons through Facebook.
• WhatsApp: Connects with hundreds of
leaders and members instantly
• Youtube Channel: Produce and publish
video content of reports, sermons and
conference events
Email
• Weekly Communication Advisory:
Sends out announcements and
information to over 1,250 email contacts
each week.
Radio
Produces 3 radio programs each week:
1. Lifeline
1. Adventist lifestyle interview program (30 minutes)
– Sundays 8am – NCU Radio
2. Morning Manna
1. Devotional thoughts – Love 101 – Fridays 5:45
am
3. Heralds of Hope
1. Sermons – Love 101 – Saturdays 2:15 pm
Print
1. Conference Calendar of Events
2. Central Focus (annually or bi-annually)
3. Currently looking at more cost-effective
means of connecting through print
Communication Points Table
• Evaluates each Church’s readiness for
effective communication with a points
table
Communication Points Table
ITEM
• Camcorder/Video Streaming
• Certified Communication Secretary
• Church Bulletin (Special Days)
• Church/District Magazine
• Church Sign with Current Logo
• Church Sign
• Church Website
• Communication Committee
• Computer/Laptop for Media
• Elected Communication Secretary
POINTS
10
10
5
10
10
5
10
10
10
5
Communication Points Table
ITEMS
• Internet Connection
• Facebook Page
• P.A. System
• Projector Screen
• Projector/LCD
• Sixteen Channel Snake
• Still Camera
• Trained Technician
• Video Streaming
• Weekly Advisory (Email)
• Weekly Church Bulletin
• Weekly Advisory (Letter)
10
8
5
10
8
5
10
7
10
5
8
4
175
How can you get
involved?
How to get involved
1. Subscribe to our mailing list. (visit website
to do so)
2. Like us on Facebook
3. Join a relevant WhatsApp Group
4. Inform us of significant people and events
5. Send us your comments and suggestions
How to get involved
6. Listen to and invite others to listen our
Radio Programs
7. Encourage your church to meet identify
standards (e.g. Church Signs, Letterheads
etc)
8. Encourage and Support your local church
Communication Secretary
Thank you!