Transcript Aim: How can we define Mass Media?

Monday
2/2/15
Aim: How can we define Mass Media?
Do Now:
What do you think the word media means?
HW: Bring in a print advertisement (from a
newspaper, magazine, online) Thursday.
Vocab Unit 7 due next Tuesday!!!
Intro:
• Textbook Distribution
• Take a few minutes to thumb through the textbook.
• Overview of the course:
• Advertising, Books, Radio, Television, Film
• Projects• Advertisement, Children's book, TV Show, Radio Station,
Film
• Grades
• Participation – 20%
• Other grades – 80%
•
•
•
•
Projects - X4
Tests – X3
Quizzes, worksheets, writing assignments – X2
Vocab Quizzes – X1
I. What are mass media?
(Grammar NOTE: Yes, I mean ‘are’. There
are many types. “Media” is the plural of
“medium”. Have you heard of the show
Medium?)
A. History of mass media
• Human desire and need to break the
barriers of time and distance
• Live beyond a lifetime
• Move beyond the distance we can physically
travel
• Like space…the final frontier
B. Definitions
• Medium: a channel or system of communication
• Speech is most widely used
• Others: painting, sign language, written word, music, images,
smoke signals
• Mass medium: means of communicating to a
large number of people
• Television, radio, newspapers, magazines, books, films,
recordings, internet
• Not possible until the invention of the printing press in 1458
by Johannes Gutenberg
MORE Definitions
• Personal communication media:
• Method of communication through time and space, but not involving the
masses
• Broadcast media: radio and television
• Using electric signals to reach a large audience
• Cable television: not broadcasting because wires are used to carry the
programs to specific households.
http://www.youtube.com/watch?v=8rEmAuRZ
hAk
Click on the link to show the video
• https://www.youtube.com/watch?v=yzc-jbFI_eM
(5:40)
• Because I like British accents:
• https://www.youtube.com/watch?v=U7hx1ADmpjI&li
st=PLT9ZfvHAfLjmgEPHnk8jFY8vHn3kmZie_
• Just watch the first lesson. (6:36)
II. Global View of Broadcasting
• A. USA:
• Radio – mostly music and DJs; all-news station and talk
show (sports)
• Television – daytime drama, sitcoms, adventure, game
shows, news, reality TV, PBS (culture and education)
• B. Europe and Canada:
• More cultural and educational TV
• Governments believe that advertising should not control
programming
• Ex: BBC – no advertising / supported by tax paid through TV and
radio sales
• Small countries: buy US television shows (dubbed) even if
they are inconsistent with the country’s perceived /
accepted value system
• Communist and 3rd world nations: all broadcasting is
controlled by the government
• Governments use stations to encourage patriotism and
control news
• (governments own and operate most of the world’s radio and
television stations)
• Radio transmitters guarded by high fences and machine
guns
• Rebels attempt to overthrow government through
broadcast transmitters
Control of
broadcasting means
control of minds…
What do mass media produce?
• The Role of Celebrity (What need do celebrities fill?)
• Concept expanded when technology made possible the
duplication and distribution of images.
• Fulfill the public need of fantasy
• Audience identifies with celebrities who live out fantasies
• “Stars” – different, but not too different from their
fans
• Celebrity = glamorous self
Celebrities - continued
• Development of Hollywood
• Stars must lead glamorous lives (created if necessary) – pseudo events whose
purpose is to attract attention
• Recording industry followed the lead (Motown Records)
Changes caused by mass media
• Before Mass Media
• Since Mass Media
• Well-known people were
• Well known because of
famous for actions or
manufactured image
achievements
• Public knew and admired
• Public knows and
heroes
admires celebrities
What is media?
• Take out a piece of paper and write down
the following terms.
• Culture
• Mass communication
• Mass media
Definitions
• Culture
• The symbols of expression that individuals, groups, and
societies use to make sense of daily life and to articulate
their values.
• Mass communication:
• The process of designing and delivering cultural messages
and stories to large diverse audiences through media
channels as old as the book and as new as the Internet.
• Mass Media
• Are the cultural industries-the channels of communicationthat produce and distribute songs, novels, newspapers,
movies, Internet services, and other cultural products to
large numbers of people.
Summary:
• What is Mass Media?
• HW: Bring in a print advertisement (from a
newspaper, magazine, online) Thursday.
• Vocab Unit 7 due next Tuesday!!!