Transcript Results Management Group

Results Management Group Ltd.
“We Provide Total Business Intelligence Solution”
Nov-9-11
Results Management Group
Our Company Background
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Establishment
– Results Management Group, Ltd. was established in 14th of January 2001
by Charkorn Tayapiwatana
– Its affiliated companies included Thailandhealthcenter.com, Research In
Motion Co., Ltd.; True Elite Co., Ltd.; I Medical Tourism Co., Ltd.
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Our Key Strengths
– Own more than half of Thai population database, now RMG operating 23
Million lists (Marketable) of Thai population (Total of 45 Millions Marketable)
– Largest database in Thailand
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BBL operates about 10 million customers
KBank operates about 7 million customers
KTC operates about 1.8 million customers
Citibank (Thailand) operates about 1.2 million customers
Generali (Thailand) operates about 1 million customers
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Why we are here today?
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• We want to see ‘Synergy Effect’
† As RMG operates the largest database in Thailand
† Synergy with Professional Direct Marketing
† The results is exponentially synergistic effect…
† = Large Market = More Revenues
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Our Business Key Competencies
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CAPABILITIES
– OTB (Out of The Box) Data Relation e.g. generate Zodiac from their birth
year, classifying 16 digits credit card into card issuers and card type,
classifying 13 identification card into their relative birth place, address, and
able to mapping all relatives from their first 11 digits, transposing the
birthdates into 12-year-cycle and selling the products accordingly.
– Data enhancement and enrichment, since we have more than 1 data
warehouses, one of our key capability is to link and find creative data
relation that match with client’s business and products
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TOOLS in ours creative hands
– MS Access, MySQL, SQL Server, MS Excel, however, we believe that the
key success of database management is pertaining to intelligence of data
miners not the program themselves.
– CONTRACTS we ever sign with insurance industries are embedded below
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Successful 1on1 (TQM Broker)
“The biggest insurance brokerage in
Thailand (>2,000 seats), TQM growing its
automobile insurance market share at
>25% as a brokerage company via our
database support”
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Successful 1on1 (Generali)
Million Baht
Focus on Sales
Agent, however, 86.8%
AIA is the leader growth
and it is difficult to
compete with
It could be proven
that
“We are one part of
our client success”
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78.5%
growth
Focus on 1 On 1
direct marketing,
which Results
Management Group is
one of Major ‘Leads’
Provision
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Successful 1on1 (Autohaus Bawaria)
From our intelligent data
mapping and data relation,
we extract BMW Owners
who live besides Rama III
road and send them
brochure and DM about
after-sale service for BMW
Owners
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“We provided
ABC the
targeted
leads, the
number of
customers
come to
service center
increase
significantly.”
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Successful 1on1 (Magnolia Project)
“For Magnolia Project, we provide in-depth
personal profile, lifestyle, and contact
details to our client”
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Why do we exist?
• We have passion in all we do and we won’t do it
otherwise!!!
 We believed to provide client the ‘Total Business Intelligence
Solution’ and endeavoring our clients into new competitive terrain
(Blue Ocean). With our data analytics skills synchronized with up-
to-date market information, our client will get ‘Total Business
Intelligence Solution’ according to clients’ needs & specifications
as well as to ethically provide the most possible deepest
information available in the market.
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What are data treasures we have?
Demographic/
Geographic
Contact(s)
Specific Data
Automobile Owners
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Justification owner, Current Owner,
Automobile in details
Credit Card Holders
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Card Issuers, Credit Limit, Card Type
Social Security
Membership
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Current Company Work For
Thailand Registered
Companies
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Registered Number, Type of Business
Job Application
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In-Depth Demographic Details
Membership
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Place of Membership, Type of
Membership
Foreigners
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Country of Origin, Company they work
for
Consumer Electric
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Product Purchase, Place of Purchase,
Amount of Purchase
Database
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What are our services?
• We use the most advance data analytic tools to enhance
client’s business performance in the following ways:
 Direct Marketing Consulting Services
 Data Enrichment & Data Mapping
 Data Cleansing & Data Modeling & Data Mining
 Lead Supply & Label Printing Service
 Telemarketing
 > 5,000,000 records
 Direct Mail
 > 15,000,000 records
 E-mail
 > 7,000,000 records
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What customer will get from us?
• Our business intelligence solution can provide customers
with unique answers in the following ways:
 ‘Targeted Customer Acquisition’ which enable client to create
higher customer acquisition opportunity
 Assist client to locate both existing and potential customers more
effectively with our precise & up-to-date database
 Enrich existing client’s database via our data cleansing and data
mapping tools
 Assist client in conducting customer database modeling with our
‘state-of-the-art’ data analytic instruments
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We also have “Consumer Research
Service”
• We also have ‘Consumer Research Service’ which we call ‘Primary Data
Department’. This is to support the Database Analysis (2nd data) about
‘Why’ and ‘How’ questions. The following are our research services:
 Qualitative Research: both Focus Group and In-Depth
 Quantitative Research
 Customer Satisfaction Research
 Market Study Research which provided market insights for client
 Specific Need Study and Product Tests
 Market Segmentation:
Geographic/Demographic/Psychographic/Technographic/Firmographic
 Observation Research
 Mystery Shopping Research (Most innovated Hidden Camcorder Technology)
 Behavioral Observation
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Clients Whose Trust We Cherish…
Advertising Agency
Real Estates
Insurance Broker
Hotel &
Accommodations
Automobiles
Consultancy
Spa & Fitness
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Contact Us
369/73 Soi Jaroengrung 107,
Jaroengrung Rd. , Bangkholaem,
BKK 10120 Thailand
E-Mail: [email protected]
[email protected]
Charkorn Tayapiwatana +6681-802-8024
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