Transcript Music Industry Careers

Music Industry Careers
By: Zuko Pokwana
Newtown Square Events
Fax: 086 653 7314
Music Industry Careers
It is very difficult to outline careers paths in the music
industry because it is an industry characterised by
fragmented structures and unpredictable turns.
Sometimes careers advancements can be lateral rather
than linear: thus a music critic turning into A&R.
Music Industry Careers
PUBLISHER
Key Relationships in the Music Industry:
AGENT
ENTERTAINMENT
LAWYER
MANAGER
PRODUCER
PUBLICIST
RECORD
LABEL
CLUB
MANAGER
PROMOTER
or
CORPORATE
DESIGN
STUDIO
PROMOTION
MANUFACTURE
VENUE
WAREHOUSE &
DISTRIBUTION
TECHNICAL
EQUIPMENT
RETAIL
CONSUMER
RADIO
TELEVISION
Music Industry Careers
“Performers are certainly the most visible human component within the
music industry. That visibility, however, is only partly determined by
qualities such as talent and good looks. To a very great extent, any
successful performer owes the mechanics, logistics, financial viability,
timing and extent to that popularity to the efforts of a vast and varied
collection of music industry professionals who have no part in the actual
creation of music”
Do you agree with me?
Music Industry Careers
• Most people generally start in the music industry in any
capacity they can, such as running errands at record
companies, mailing posters to venues for agents or
doing the general filling and photocopying in a
manager’s office.
One school of thought believes that this is probably the
best way to start as it would give you a broad knowledge
of the industry.
The other maintains that such a de facto apprenticeship
system is inefficient and is likely to reinforce bad habits
on a generalisational basis.
Music Industry Careers
•
Originators of Music:
1.
The Musician: these are the people who earn a living
by either playing an instrument or singing.
The Songwriter: lyricist and/ composer
2.
Music Industry Careers
•
Primary investors:
1.
Publishing Companies:
Creative managers (A&R in Record Co.)
Sales and Marketing
Copyright/ Royalties Managers
Licensing Managers
Music Industry Careers
2.
Record Companies:
A&R
Marketing Managers
Promotions Managers
Promotions Assistants
Sales Reps/ managers
Development officers
Music Industry Careers
3.
Promotions Companies and Promoters:
Artist Coordinators
Tour Managers
Promotions Coordinators
Administration Assistants
Music Industry Careers
•
Secondary Investors:
1.
Music Performance/ Craft Careers
The Musical arranger
The Music Teacher
Music Industry Careers
2.
Music Business Careers:
Personal Manager
The insurance agent
The accountant
The Lawyer
Music Industry Careers
3.
Sound Production Careers:
The Producer
The engineer
Assistant engineer
Studio Technician
Road Crew
Lighting technician
Sound Technician
The Disc Jockey
Radio Production Personnel
Music Industry Careers
4.
Careers in Promotion and Marketing:
The Agent
The Independent Publicist
Visual Presentation Agencies/ Photographers
Visual Producers, Directors, Cinematographers
The Stylist
Merchandising
Critics/ Journalists
Graphic Artists
Music Industry Careers
5.
Careers in Radio Industry:
Radio Sales Personnel
Marketing Researcher
Radio Programmer
Music Industry Careers
6.
Careers in Retail, Venues, People and Places:
Instrument Salesperson
Record Salesperson
Instrument Repairers
The Event Manager
The Venue Operator
Career Development
Once a person has established a careers foothold in the music
industry and is working on a regular basis, there are a number of
factors that help in maintaining and developing a career.
NB:
The Music Industry is very people oriented and you are as
good as your last job
Always look out for opportunities- plan where you want to
take your career but be prepared to adjust to arising
opportunities.
Keep your profile up to date
Career Development
Formal Education
In the past the industry hasn’t regarded tertiary qualification
as a major prerequisite for employment. This is gradually
changing particularly in areas such as Marketing,
Management & Accounting.
However, “Music is one of the great ‘can do’ industries,
which will always value results over degrees”.
There are a number of Skills Programs and Learnerships
that are currently being run by the Setas to develop the
much needed “SKILLS, KNOWLEDGE & ATTITUDE”.
Read more about: MAPPP Seta, SAQA, NQF
THANK YOU