Transcript CULTURAL ENVIRONMENT

CULTURAL
ENVIRONMENT
Week 7
WHAT IS CULTURE?
THE WAY OF LIFE OF A PEOPLE
IT IS:
LEARNED
SHARED WITHIN A GROUP
DIFFERENT BETWEEN GROUPS
WHAT DO YOU NEED TO
KNOW?
BUSINESS ETIQUETTES
MANAGEMENT ATTITUDES
CONSUMPTION CULTURE
STARTING POINT!
DON’T STEREOTYPE
DON’T BE ETHNOCENTRIC
BE WILLING TO ACCOMMODATE
DIFFERENCES
Stereotypes
• 1630s, Maximilien, Duke of Sully:
The English take their pleasures sadly.
• 1786, French aristocrat Count Honoré de
Mirabeau;
English generosity! They calculate
everything, even talent and friendships...
• 1815, Italian sculptor Antonio Canova:
Englishmen see with their ears.
Ethnocentrism
A belief that my home country’s
culture is superior to that of any
other country.
CULTURAL KNOWLEDGE
• FACTUAL KNOWLEDGE
FACTS THAT ARE OBVIOUS AND
MUST BE LEARNED
• INTERPRETIVE KNOWLEDGE
THE NUANCES THAT ARE DIFFICULT
TO UNRAVEL
Communication and Language
MEDIUM WE USE TO:
CONVEY FEELINGS AND THOUGHTS
INTERPRET THE ENVIRONMENT
ASSIGN MEENING TO EVENTS
You Say You Speak English!
FIRST FLOOR IS GROUND FLOOR AND 2nd FLOOR IS
FIRST.
AN APARTMENT IS A FLAT
TRUNK OF A CAR IS A BOOT AND HOOD IS A BONNET
GARTERS ARE SUSPENDERS, AND SUSPENDERS ARE
BRACES
TO CALL (PHONE) SOMEONE IS TO RING UP
A BUSY PHONE LINE IS ENGAGED
“TABLE” SOMETHING MEANS YOU WANT TO DISCUSS
IT NOT POSTPONE IT AS IN THE U.S.
BILLION IS A MILLION MILLION NOT A THOUSAND
MILLION
SILENT LANGUAGE
BODY GESTURES
GRIMACES
POSTURES
PERSONAL SPACES
COLORS
BUSINESS RITUALS
CONCEPT OF TIME
HOFSTEDE’S CULTURAL
DIMENSIONS
UNCERTAINTY AVOIDANCE
POWER DISTANCE
INDIVIDUALITY/COLLECTIVITY
MASCULINITY/FEMININITY
UNCERTAINTY AVOIDANCE
The extent to which the members of
a society are uncomfortable with
unclear, ambiguous, or
unstructured situations.
Uncertainty Avoidance
HIGH
Denmark
Sweden
Ireland
United Kingdom
United States
Canada
Australia
LOW
Greece
Portugal
Japan
Argentina
Belgium
Italy
South Korea
Three ways to reduce
uncertainty:
Technology
Social Rules
Religion and Rituals
POWER DISTANCE
The extent to which the less
powerful members of a society
accept--even expect--that power
be distributed unequally.
Power Distance
LOW
Austria
Denmark
Ireland
Norway
Sweden
U.K.
U.S.A.
HIGH
Malaysia
Philippines
Venezuela
Mexico
Indonesia
India
Brazil
INDIVIDUALISM
The extent to which people prefer
to act as individuals rather than
group members.
Individualism
HIGH
U.S.A.
Australia
U.K.
Canada
Netherlands
Belgium
France
LOW
Venezuela
Singapore
South Korea
Taiwan
Mexico
Brazil
Japan
MASCULINITY/FEMININITY
The extent to which people prefer to
have “male” values such as
success, assertiveness, and
achievement, as opposed to
“female” values like solidarity,
nurture, and quality of life.
Masculinity
HIGH
Japan
Austria
Germany
Italy
Mexico
Switzerland
Ireland
LOW
Sweden
Norway
Netherlands
Denmark
Finland
Chile
Thailand