Transcript hear-it-presentation-130129-paris-final-ad_x

Hear-It
Progress
Report
Paris
130128
Hear-it KPIs
 The ”lead value” of www.hear-it
 Number of unique visitors
 Number of page views
 Number of hearing tests taken
 Number of subscribers
 New articles read
 Time spent on site (top 10% and Average)
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Value of Hear It
Total Value 2008:
Total Value 2009:
Total Value 2010:
Total Value 2011:
Value Q1 2012:
Value Q2 2012:
Value Q3 2012:
Value Q4 2012:
€ 9,495,307
€ 9,864,585
€ 10,559,873
€ 10,308,145
€ 2,342,256
€ 2,480,764
€ 3.007.361
€ 3.174.107
 Total Value 2012:
€ 11.004.448
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Subscribers
New Articles Read
Average time spent – Hear-It
Portuguese site
Hear-it in Chinese
www.hear-it.cn
 Launched on a server in China in October 2012
 Hosted at Large hosting provider in China
(sinohosting)
 Site crashed before launch (got virus), site
rebuilt/restored
 Admin server unaccessible, not possible to update
 Front end live in a period, but crashed again
 Now: Hosted in Denmark, accessible from China
 Work together with GN Resound to see if we can find
a new – and better - hosting solution in China
www.hear-it.cn
 Traffic: still too early to tell (like PT site), takes time to
be indexed properly
 Discovered by Baidu, but search results always show
front page, not the specific page
 Action: Baidu specialist now works on how Baidu
reads the site, to look for possible improvements
 Action: Advertising on Baidu? To increase awareness
(no budget)
Partner programme - status
 We have decided to open up for a partner
program
 For other manufacturers, subsuppliers and
other actors in the hearing industry (minus
retailers)
 We have been in contact with some potential
partners and have got a positive feedback
Potential partners (by group)
 Relevant education and research institution
 Manufactures
 Subsuppliers
 Manufactures of batteries
 Companies producing moulds, earplugs
assistive listening devices
 HIMSA members
Reason to become a partner
 Two annual meetings (EHIMA – Europe &
AAA – USA)
– With opportunity to discuss technical and
commercial issues with the industry
 Presentation on hear-it.org by page or logo
– Two models
 Use in their marketing that they support hearit
 Help to increase awareness on hearing loss
Partner fee
 We agreed on a fee scale of 0-3-5-10.000
Euro depending on:
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Turnover
Employees
Interest in the hearing business
Common sense
 Education and research institution – 500 euro
membership, or active research contributions
Time schedule
 Invitation letter is prepared (draft - handout)
 February 2013: Send invitation
 March - April 2013: Follow up
 May 2013 an onwards: Partner agreements
Partners – research and education
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Akademie für Hörgeräte-Akustik, Lübeck
Landesberufsschule für Hörgeräteakustiker, Lübeck
Hörzentrum, Oldenburg (partner 5K)
Maastricht University, Medical Centre (Manuela Joore)
Syddansk Universitet, Audiologi og Logopædi
Delta (Partner 5K)
MRC Hearing & Communication Group, University of
Manchester (Adrian Davis – now in London)
Institute of Hearing Research at The University of Nottingham
(former Adrian Davis)
Johns Hopkins Center on Aging and Health (Frank Lin)
Others – write to Adrian to get list
Linkjöping
US research etc
Partners – other manufacturers
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Hansaton
10K - Siemens
Audifon (Kind)
Bruckhoff
3K
Widex
Cochlear
10K
GN
Med-El
10K
Siemens
BHM-Tech
3K
GN
Audiva
To be researced
Puretone
3K
Søren Hougaard
Microson (GAES)
General Hearing Instrument
3K
Søren
Magnatone /Persona Medical
3K
Søren
Rion
10K
Kim
Panasonic
10 K
Kim
Partners – subsuppliers
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Knowles
10K
Sonion
10K
P2i
5K
3shape
5K
On semiconductores 10K
Estron
3K
GeoMagic
3K
Intricon
10K
NXP
5K
Oticon
GN
Søren
GN
GN
Søren
Phonak
GN
GN
Partners – Batteries
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Varta /PowerOne
Duracell/ Activair
Rayovac
Energizer
Panasonic
10K Phonak
10K Phonak
10K Søren
10K Søren
10K Søren
Partners – Moulds, ear plugs and
assistive listening devices
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Dreve
5K
Siemens
Egger
5K
Phonak
Emtech Labs
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Oropax
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Alpine
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EAR
5K
Søren
Peltor
5K
Søren
Bellmann & Symfon 3K
Søren
Comfort Audio
5K
Widex
Heba audioplastic 3K
Søren
Comply (Hearing component)
5K
Søren
Partners – Himsa members
 Offer to become a partner to all HIMSA members
 Especially relevant for (if not mentioned earlier)
Less relevant for HIMSA members that are clinical software developers!
(Also provide software for GPs, ENTs, opticians etc.)
Still Banners and Links - Please
Hear-It spending 2011
AISBL 2012
Hear-It
Progress
Report
Paris
130129