Transcript Homework: Work on PITCH-IT!

April 25, 2014
PITCH IT!
Homework:
Work on PITCH-IT!
I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!
Objective:
I can work collaboratively in a group to create multiple forms of advertising using a variety of
propaganda techniques.
Warm Up (in your composition book)
Copy your objective into your comp book.
Get your IR book and turn to Brain Breeze (pg. 360)
elements of commercials
propoganda
images, words and
slogans
a simple, carefully worded phrase intended
to give a positive impression of the product.
sounds
dialogue
narration
http://3.bp.blogspot.com/-_c4XowAbwv4/UGKCieUG67I/AAAAAAAAACI/UuUk6PKyAL4/s1600/hanes_061610_02.jpg
music
propaganda
any form of communication that is so
distorted that it conveys false or misleading
information to advance a specific belief or
cause.
Propaganda attempts to convince an
audience without considering other
viewpoints
http://www.gwennseemel.com/images/blog08/Rosie.jpg
Propaganda techniques in advertising
http://thumbs.dreamstime.com/x/tv-commercial-19014989.jpg
propaganda techniques
bandwagon
appeal
stereotype
snob appeal
endorsement
name-calling
bandwagon appeal
takes advantage of people's desire to be part of a group or be
popular.
Everyone else is doing it. Why aren't you?
http://t1.gstatic.com/images?q=tbn:ANd9GcTdHXdTCVaOo1feB4BlqEVEbNG1p88yo8tJ_nPkN73JN9sHV0CKQA
stereotype
presents a narrow, fixed idea
about all the members of a
certain group.
No politician can be trusted.
https://nattykuume.files.wordpress.com/2012/02/police-stereotype.jpg
name-calling
the use of loaded words to create negative feelings about a
person, group or thing.
Only a tree-hugger would try to protect that park from developers.
http://www.freeworldu.org/Plumbing/FlashcardImages/10090/d4953ebe-40c5-4d57-9b7d-55fa65ecd68a.jpg
snob appeal
sends a message that something
is valuable because only "special"
people appreciate it.
Our jeans are designed for people who insist on quality.
http://3.bp.blogspot.com/-ALcHZDy5YdQ/T0FBj8Ig0QI/AAAAAAAAAFg/qkhMzxbStmo/s220/snob2.gif
endorsement
a recommendation made by
someone who is well-known,
but not necessarily an authority.
Celebrities use their fame to persuade you to believe in a cause, candidate
or product.
So now turn to pg. 360 in your IR book
Brain Breeze
http://www.genengnews.com/media/images/AnalysisAndInsight/March29_2013_6761569_ColorfulBrain_BrainMapping2552231541.jpg
Nike billboard
BANDWAGON APPEAL
The Nike swoosh symbol is filled with
all the different kinds of Nike shoes,
showing consumers the variety of
products made by their company and
insinuating that there is a Nike shoe
out there for everyone. By saying
"come together," Nike is
trying to get the customer to feel like they can belong in a group with all the other people that already have Nike shoes, like it's one
big happy Nike-wearing family. The "right now" pressures consumers into feeling like they need to purchase Nike shoes as soon as
possible so that they don't missed out.
http://paavodesign.files.wordpress.com/2012/04/cometogether2.jpg
Nike magazine ad
SNOB APPEAL
The wording "My better is better than your better" appeals to
people's desire to have / be the best. Consumers may read that and
feel like they need to get some Nike shoes in order to be better than
people who wear other shoes. Nike wants people who wear other
shoes to feel inferior because they are not wearing the Nike brand of
shoes. They know people want the best, and by purchasing Nikes
they are on their way to being the best.
http://files.coloribus.com/files/adsarchive/part_1151/11517355/file/nike-sparq-lindsey-tarpley-small-38820.jpg
Nike commercial
http://www.youtube.com/watch?v=aPkyPdubqDs
ENDORSEMENT
The commercial has celebrity tennis player Serena Williams and basketball player LeBron James. The commercial is trying to
say that Nike encourages everyday people to be better, to challenge themselves, to do more than they ever thought they could. In the
end, they could be so good that they surpass the skills of top athletes.
Homework:
Work on Pitch it!
I-Ready - due by May 1st - at least 4 tests,
passed with an 80% composite
proficiency!