Transcript Mix it up!

Mix it up!
P3, M2, D1
Unit 3 Objectives
 Explore the use of branding and the promotional mix
in Business.
 Develop and promote a brand for a business.
Starter
 Books and pens at the ready!
 http://www.youtube.com/watch?v=cl0IlD4qLUM
 What is the message in this Nike advert?
 What is the impact of this on their marketing mix?
 http://youtu.be/9JvD7eipO5o Nike & Mindshare
Marketing Mix Example
Product
USB Memory Stick
Price
2 GB £22.99
Place
PC World, Amazon.co.uk
Promotion
TV Adverts, Trade Journals,
Specialist Magazines
Recap...
Testing your knowledge... The Marketing Mix
 http://quizstar.4teachers.org/indexs.jsp
 Untaken Quizzes – The Marketing Mix 2
Lesson Objective:
Task – P3
Describe the purpose of elements of the
Promotional Mix for a selected branded
product.
Progress Board for P3
1. Create a PowerPoint about NIKE – Who are they? What do they do?
(Template On the Shared Area for Daniel, Callum P, Connor Q, Emir, Connor C,
Mason, Tom and Jamie!)
3. Research Nike using the internet, www.nike.com, and answer each of the
following questions as separate slides:
• What type of promotion does Nike use and why?
• How does Nike use advertising to increase sales?
• What is the purpose of the sales promotion created by Mindshare for
Nike?
Lesson Objective:
Task – M2 + D2
Explain the importance of
selecting an appropriate
promotional mix for a selected
branded product.
P3 +...
• You must create a word document to support your PowerPoint for P3 that
explains the importance of the promotional mix for Nike.
Progress Board
• You must say why the Marketing Mix Nike has chosen is the best it can be
for their brand and the products that they sell. (M2)
• Remember to cover the following:
•Product
• Place
• Price
• Promotion
• You must include an evaluation in your word document. You must say
whether or not the Promotional Mix for Nike is effective or not. You must
explain your decisions and say how it could be improved. (D2)