Transcript Popular Culture and the Internet

Popular Culture and the Internet
- THE FORTH CULTURE -
What’s pop culture?
 Popular culture is everywhere. You know it when you come to the
Internet, listen to music, watch television, app-gaming or go to a
movie, concert or stage show. You know the artists, the actors and
actresses, sports personalities and the games they play.
 Today, anything with a buzz is deemed pop culture.
Definition of pop culture…
 The book definition says pop culture is a collection of thoughts,
ideas, attitudes, perspectives, images (you name it) preferred by
the mainstream population. A sort of common denominator.
Examples of categories
 The most common pop culture categories are: entertainment
(movies, music, TV), sports, news (as in people/places in news),
politics, fashion/clothes and technology.
 ”Slang” has also become popular in our culture as each year seems
to have its own slang signature, especially with tweens and teens.
Terms such as "going viral" are new pop culture - not only the term,
but the viral product itself.
SLANG
VIRAL
You and pop culture
 Each one of us has our own pop culture menu. Look at your apps,
your bookmarks, your songs playlist, TV shows, movies: what you 're
saying on your favorite social net. Smartphones today are the
center of your pop culture.
The influence of technology
 Science and technology have had and have a very important role
in the pop culture development. Many languages adopted specific
terms from technology. There are a lot of examples, for instance
”smartphone” or ”Google”. The incredible growth of the Internet
has had a massive influence.
The Internet
 It doesn’t feel like 2000 was all that long ago, does it? But on the
Internet, a decade is a long time. Ten years ago we were in the era of
the dot-com boom (and bust), the Web was strictly 1.0, and Google
was just a baby. Since then people have welled onto the Internet. You
don’t actually realize how many more people are on the Internet now
until you start comparing numbers.
It’s in the name: World Wide Web
 The Internet has broken down communication
barriers between cultures in a way that could only
be dreamed of in earlier generations.
 Now, almost any news service across the globe can
be accessed on the Internet and, with the various
translation services available (like Babelfish and
Google Translate), be relatively understandable.
 In addition to the spread of American culture
throughout the world, smaller countries are now able
to cheaply export culture, news, entertainment, and
even propaganda.
Conclusion
 It’s obvious that Internet, as the widest mass media tool, has
brought a lot of opportunities and the fact that is used by almost
two billion people has created a specific culture, ”The culture of the
Internet”. And it’s popular because of the huge numbers of users.
 Now, this Popular Culture is Internet-driven and global and as a
result has become pervasive, and its growing influence does not
allow us to dismiss it so easily.
Thank you for watching!
Bibliography:
Realised by: Vlad Costache
Colegiul Național “Mircea cel Bătrân”
www.wikipedia.ro
http://www.mrpopculture.com/
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1315909/
http://www.americanpopularculture.com/archive/emerging/facebook.htm