Transcript Propaganda PPT x

Propaganda
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Mrs. Creel, LA
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Influencing the attitude of a population for a
cause -- often lying by omission.
What is propaganda?
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Propaganda: information, ideas, or rumors
deliberately spread widely to help or harm a person,
group, movement, institution, nation, etc.
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Term became common in the 1700’s when churches
began “propagating the faith” (to spread the word
from person to person).
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Typically has a negative connotation
Diggs-Brown, Barbara (2001) Strategic Public Relations: Audience Focused on Practice p. 48
In other words:
For example:
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Propaganda has existed
almost since the
beginning of the
printing press in the mid
1450’s.
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During the American
Colonial period,
advertisements were
popular in stores and
print media.
History in Propaganda
-Napoleon was a French
military general who rose to
power with the purpose of
conquering Europe.
-This is a French propaganda
painting of Napoleon Crossing
the Alps (1805), during the
Napoleonic Wars.
-It depicts Napoleon as a
righteous warrior.
History of Propaganda
Although Napoleon was a military
genius, as his power began to weaken,
he “carefully crafted reports from the
battlefield, designed to increase his
glory while masking the ruthlessness
with which he plundered the country”
(PBS).
- Created his own newspapers
- Ordered a painting after every
victory, dictating the theme and
layout of the characters.
- Made sure his victories were widely
publicized in his home country of
France.
Reality in Propaganda
According to Cutting Through the
Advertising Clutter, written in
September 2006, “We’ve gone
from being exposed to about 500
ads a day back in the 1970’s to as
many as 5,000 a day” (CBS).
The MAIN PURPOSE of
propaganda is to influence YOU.
Modern Propaganda
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Nostalgia/plain folks
Bandwagon
Transfer/fantasy
Humor
Sense appeal
Testimonial
Statistics
Types of Propaganda
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According to Business Insider (an online
magazine), 36 companies spend at least 1
million dollars a year in ads.
36. Apple
35. General Mills
34. Google
33. Microsoft Corporation
32. Sony Corporation
31. Capital One Financial Corporation
How much does it
take to convince you?
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Which of these companies do you think spends
the most money per year on advertising?
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Walt Disney
L’Oreal
Walmart
Macy’s
Target
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Toyota
American Express
Ford
Verizon
Procter & Gamble
Money, money, money…
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Procter & Gamble spends $10
billion on ads globally every year.
WINNER!
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For each of the commercials you need to
answer the following questions.
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Please put the product or company at the
top and then your response below.
1.) What appeal did the commercial use?
2.) Was it effective (yes or no)?
3.) Why was it effective or ineffective
(use information from the commercial-be
specific)?
Reflection & Response
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Gum
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One (1980)
Two (2011)
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McDonalds
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Kool Aid
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One (1950)
Two (2011)
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One (2011)
Two (2010)
Three
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first McDonalds commercial
(1960)
Commercials Old & New
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Remember
these?
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Nostalgia/plain folks
Bandwagon
Transfer/fantasy
Humor
Sense appeal
Testimonial
Statistics
In the following commercials, identify which
propaganda techniques are used. There can be more
than one per commercial.
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Bias- an inclination to present or hold a partial
perspective
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Nostalgia/plain folks- back to nature, just the way
grandma use to make it, back to the good ‘ol days
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Bandwagon- Everyone who is anyone is buying this
product
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Transfer/Fantasy- Superheroes, super athletes,
beautiful/rich people. Advertisers hope that the
consumer will tend to transfer these qualities to the
product and themselves when purchasing the item.
Define:
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Humor- people may tend to remember an ad if it
makes them laugh and may purchase the product
because of the positive association with it.
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Sense appeal- sounds or pictures that appeal to
the senses are featured
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Statistics- people tend to be impressed with facts
and statistics even if they have little relevance or
meaning.
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Testimonial- important or well-known people
testify that they use the product and so should
you.
Define:
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Nostalgia/plain folks
Bandwagon
Transfer/fantasy
Humor
Sense appeal
Testimonial
Statistics
In the following commercials, identify which
propaganda techniques are used. There can be more
than one per commercial.
Appeals
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Wheat Thins
Porshe
Pro Line
American Express
Speed Stick
Chevy
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E*TRADE
Nissan
Old Spice
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One
Two
Discovery Channel
Volkswagen Passat