Transcript Propaganda_Powerpoint[1]

PROPAGANDA
Great readers know propaganda
when they see it!
 Propaganda:
a message
designed to persuade its
audience to think and behave
in a certain way.
Testimonial
Using a famous person to try to
make you buy or support
something or someone.
Examples of Testimonials
Plain Folks

Trying to show that a
person or product is good
for “ordinary” people,
because a person is just
like you and understands
you.
Example of Plain Folks
Repetition
a name, slogan or
product over and over in the
same advertisement
 Repeating
Example of Repetition
Glittering Generalities
 Telling
only positive things
about something or someone,
without giving evidence or
facts
Example of Glittering
Generalities
Bandwagon Appeal
 Convincing
us to accept
someone or something
because of its popularity
Examples of Bandwagon
Appeal
Emotional Appeal
 Uses
strong feelings, such as
fear, pity rather than facts to
persuade consumers.
Example of Emotional
Appeal
Let’s Practice!
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Last one!
Start The Day Right! (Pg 968 )
CLAIM
LOGICAL APPEAL
PROPAGANDA TECHNIQUE
HOW I KNOW