Transcript Propaganda
Propaganda THE ART OF PERSUASION Skill: I D E N T I F Y P R O PA G A N D A T E C H N I Q U E S A N D D E T E R M I N E B E N E F I T S A N D D R AW B A C K S O F P R O PA G A N D A . T H I S S K I L L W I L L P R E PA R E Y O U F O R Y O U R N E X T T I M E D W R I T E T H AT W I L L E I T H E R I N F O R M T H E A U D I E N C E A B O U T P R O PA G A N D A , O R P E R S U A D E T H E A U D I E N C E T O B E L I E V E Y O U R S TA N C E O N T H E U S E O F P R O PA G A N D A . Essay Prompt #1 Propaganda is defined as biased information used to promote or publicize a particular political cause or point of view. In Animal Farm, the use of propaganda showcases the corruptness of leaders. However, in other instances, propaganda yields positive results, such as increased war efforts. Explain the reasons for and against propaganda, as discussed in the articles. Use textual evidence from THREE sources to to explain both sides of the argument. Is this an informative or persuasive prompt? Essay Prompt #2 Propaganda is defined as biased information used to promote or publicize a particular political cause or point of view. In Animal Farm, the use of propaganda showcases the corruptness of leaders. However, in other instances, propaganda yields positive results, such as increased war efforts. After reading the following sources, write an essay that is in favor of or against the use of propaganda. Support your claim and address the counterclaim with textual evidence from THREE sources. Is this an informative or persuasive prompt? You will learn 5 types of propaganda: Name Calling Fear Bandwagon Plain Folk Testimonial Name Calling It is the use of derogatory language or words that carry a negative connotation when describing an enemy. Example: Direct TV saying that Dish network is overpriced and overrated. Fear When a propagandist warns members of her audience that disaster will result if they do not follow a particular course of action, she is using the fear appeal. Example: A television commercial portrays a terrible automobile accident (the fear appeal), and reminds viewers to wear their seat-belts (the fear-reducing behavior). Plain Folk A technique used to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person. Example: A politician walking their dog (they are just like you and me!) Bandwagon Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. Example: Over 1 million sold! (They are basically saying everyone is doing it, so you should too!) Testimonial Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item. Example: Michael Jordan selling Hanes products. Bandwagon-everyone’s eating there! Testimonial-If it works for Jessica Simpson, it must work for you! Plain folk-a big car company is like a friendly neighbor Name calling-Burger King is trying to make McDonald’s look bad. People with cell phones in the car run a 34 percent higher risk of having an accident, researchers said yesterday. The danger mounts when they use the phone a lot or use it while doing something else, such as lighting a cigarette or drinking coffee. Plain folk. You don’t recognize this woman. She could be anyone’s grandmother or great-grandmother. She’s just a plain folk in need of medicare. Plain folk-everyone can afford it…even you! Testimonial-famous twins endorsing milk Plain folk-this politician is one of us. A pamphlet from an insurance company includes pictures of houses destroyed by floods and follows up with details about home-owners' insurance. Appeal to fear-trying to scare you so you buy their product. Group Work Now that we have learned different types of propaganda, complete the chart at the bottom of your powernotes. Determine when propaganda is beneficial/useful and whom it benefits. Also, come up with points that suggest its negative influence. (5 bullet points on each side) Be prepared to share!